NBA and Canada Goose to Celebrate the League's
75th Anniversary Season at NBA All-Star with a
Four-Piece Collection for their Second Year of Partnership
TORONTO, Feb. 1, 2022 /CNW/ - Today, Canada Goose
announced a collaboration with acclaimed footwear designer, Salehe
Bembury, as part of the lifestyle brand's multiyear partnership
with the National Basketball Association (NBA) and its annual
All-Star celebration. The limited-edition collection features
signature patterns and contrasting materials fused with Canada
Goose's functional DNA, embodying the freedom of 90's NBA style –
bold, functional and limitless.
Salehe Bembury is an American designer and the architect behind
some of the most relevant sneaker designs of the past decade.
Grounded in curiosity, the Salehe Bembury brand embraces a
style-without-rules design philosophy through the use of colour,
materials, and distinct silhouettes.
"The NBA significantly influenced my interest
in design. Growing up watching games with my dad,
and loving everything about 90's basketball culture, from the '94
Knicks to Space Jam and The Fresh Prince," said Bembury. "The 90's
were a time of fashion exploration, and that ethos is what I
believe Canada Goose, the NBA and I have captured with this
collection."
"Salehe Bembury is one of the world's most innovative designers
of today and we are excited to work with him as this year's design
partner for the NBA All-Star 2022," said Woody Blackford, Executive Vice President of
Product, Canada Goose. "Our NBA partnership has opened the door to
bold new interpretations of the Canada Goose brand. This capsule
combines the quality and function that Canada Goose is renowned for
with the cultural richness of the NBA and Salehe's boundless design
approach."
The Canada Goose & NBA Collection with Salehe Bembury is
rooted in functional heritage and celebrates the juxtaposition of
style without rules. The four-piece unisex capsule is designed to
layer, mix and match in an innovative expression of the brand's
iconic styles.
The Expedition Parka, developed for scientists working in
extreme weather conditions, has been reimagined with an overstated
Chenille hood trim and removable vest for an expressive take on the
icon, while staying true to the brand's function-first promise. The
Concord Fleece epitomizes the freedom of 90's NBA fashion and uses
the bold pattern of Bembury's signature all-over thumbprint design
for a striking look. The Signal Vest is a transitional weather
staple with an exaggerated front hem for added coverage and
protection. The Tundra Bib is a legacy Canada Goose style built to
protect the lower body from extreme conditions and features
adjustable elastic suspenders, and an interior drawcord for an
adaptable fit. Each style is punctuated with an exclusive
co-branded Canada Goose and Salehe Bembury tonal disc and label
featuring Bembury's signature thumbprint motif and the NBA
logo.
The 2022 NBA All-Star Game will be held on Sunday, February 20 at Rocket Mortgage Fieldhouse
in Cleveland. NBA All-Star 2022
will bring together the most talented and passionate players for a
global celebration of the game as the league celebrates its 75th
Anniversary Season. The Expedition Parka and Concord Fleece from
the Canada Goose & NBA Collection with Salehe Bembury will be
made available to all 2022 All-Star players.
"We are thrilled to see our second capsule collection with
Canada Goose come to life ahead of NBA All-Star 2022, in
celebration of the game's greatest players and our fans," said
Lisa Piken Koper, Senior Vice
President of Global Partnerships, NBA. "As the NBA celebrates its
75th Anniversary Season, our latest collaboration with Canada Goose
serves an opportunity for our fans to uniquely express their
connection to our game."
Canada Goose's promise to inspire and enable all people to
thrive in the outside world is engrained in the collection for the
NBA All-Star 2022 and in the second year of their Play in the
Open campaign. Play in the Open is born from Canada
Goose's Live in the Open ethos – to express oneself freely
and without judgement. This year's campaign is directed by
Foster Huntington, American
stop-motion director, and centres on an outdoor narrative that is
grounded in dissolving the rules of reality. It stars a Salehe
Bembury figure who is free to Play in the Open. The
three stop-motion animations take place in distinct outdoor
environments: on a ridgetop in the Canadian Rockies, a fishing
shack on a frozen alpine lake and a basketball court on a remote
hillside. The Bembury figure is depicted juggling, fishing, and
playing basketball while showing the versatility and power of the
capsule collection. The campaign will launch globally timed to the
collection launch on February 11.
Play in the Open will extend into Canada Goose retail
stores globally, bringing the campaign to life in celebration of
the collection and partnership. Select fans will have a chance to
own one of the limited-edition 'Salehe Bembury Hand-Painted
Figures' by joining Canada Goose Basecamp. Basecamp is the brand's
community platform, where members get first access to company
announcements, limited edition collections and unique experiences.
To sign up for Canada Goose Basecamp, visit
canadagoose.com/basecamp.
This year, the Canada Goose and NBA partnership will see the
intersection of sport, tech, fashion, art and culture enhanced even
more at NBA Crossover in Cleveland
during NBA All-Star 2022. NBA Crossover is a three-day immersive
event that includes programming from NBA players and alumni,
branded workshops, live performances, and activations. The Canada
Goose and NBA Crossover activation will invite fans to step into
the limitless universe Bembury and Canada Goose have created
through a life-size recreation of a scene from the campaign
stop-motion animation. The experience will include
interactive elements that encourage discovery, exploration, and
play, while showcasing pieces from the collection. To learn more,
visit NBAEvent.com.
The Canada Goose & NBA Collection with Salehe Bembury
launches February 11 at select Canada
Goose retail stores, wholesale partners and online at
canadagoose.com, in the United
States, Canada and
EMEA.
About Canada Goose
Founded in 1957 in a small
warehouse in Toronto, Canada,
Canada Goose (NYSE: GOOS) (TSX: GOOS) is a lifestyle brand and a
leading manufacturer of performance luxury apparel. Every
collection is informed by the rugged demands of the Arctic,
ensuring a legacy of functionality is embedded in every product
from parkas and rainwear to apparel and accessories. Canada Goose
is inspired by relentless innovation and uncompromised
craftsmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose
announced HUMANATURE, its purpose platform that unites its
sustainability and values-based initiatives, reinforcing its
commitment to keep the planet cold and the people on it warm.
Canada Goose also owns Baffin, a Canadian designer and manufacturer
of performance outdoor and industrial footwear. Visit
www.canadagoose.com for more information.
About NBA All-Star 2022
NBA All-Star 2022 in
Cleveland will bring together the
most talented and passionate players for a global celebration of
the game as the league celebrates its 75th Anniversary Season. The
71st NBA All-Star Game will take place on Sunday, Feb.20 at Rocket
Mortgage FieldHouse. TNT will televise the All-Star Game for
the 20th consecutive year, marking Turner
Sports' 37th year of NBA All-Star coverage. Rocket
Mortgage FieldHouse will also host Clorox Rising Stars on Friday,
Feb.18 and State Farm All-Star Saturday Night on Saturday, Feb.19.
The Ruffles NBA All-Star Celebrity Game on Feb.18 and the NBA
All-Star Practice and NBA HBCU Classic, both presented by AT&T,
on Feb.19 will take place at the Wolstein Center.
About Salehe Bembury
Salehe Bembury is an American
designer and cultural pioneer making his mark on the world of
footwear; most recently holding the title of VP of Sneakers and
Men's Footwear at Versace. Bembury is the architect behind some of
the most relevant footwear designs from the past decade, including
Cole Haan's classic LunarGrand
wingtips, Yeezy Season 3 and 4 Military Boots, and Versace's Chain
Reactions. He's previously teamed up with Kanye West, Artist Takashi Murakami, and
Ronnie Fieg from Kith. Since his
departure from Versace, he has collaborated with New Balance, Anta
and Crocs. He uses his collaboration platforms to simultaneously
evolve the product proposition for his partners while exploring his
recognizable design language.
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SOURCE Canada Goose