GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”),
Canada’s leading organic energy drink brand, announces the launch
of
Made with Plants, a national campaign that
highlights GURU’s exclusive market position as the only plant-based
drink in its category, and introduces Guayusa Tropical Punch to
Canadians from coast to coast after its successful launch in Quebec
in late 2021.
Developed in collaboration with Sid Lee, the
6-week integrated, omnichannel campaign will kick off at the end of
March. It features GURU’s full line-up of energy drinks (Original,
Lite, Matcha, Yerba Mate and Guayusa Tropical Punch) and focuses on
one of GURU’s key differentiators: its entirely plant-based and
organic list of ingredients. The campaign will also be supported by
the first large-scale in-store activation program, with the support
of GURU’s exclusive Canadian distributor.
“Made with Plants is a bold
campaign that introduces GURU’s better-for-you products to
consumers across Canada and marks the beginning of the next phase
of our ambitious Canadian growth plan. This campaign puts forward a
fresh take on how natural, plant-based energy can fuel a healthy
and active lifestyle. With the objective of creating awareness,
encouraging trial, and reinforcing the fact that GURU is the
better-for-you option in the market, the campaign builds on GURU’s
momentum as the fastest-growing organic energy drink in Canada in
the last 52 weeks1,” said Carl Goyette, President and CEO.
“This campaign also marks the national launch of
our most recent innovation, Guayusa Tropical Punch. The first phase
of its launch in Quebec was a huge hit, with Guayusa now ranking as
the #6 energy drink in Quebec’s convenience and gas channel and as
the industry’s top innovation both in 2021 and 2022-to date2. We
are confident that this latest campaign, featuring our full range
of botanicals-driven energy drinks, will help spread Good Energy
across the country, thanks to GURU’s great taste and an all-natural
energy boost,” Goyette added.
Recent internal data shows GURU products’
weighted distribution at over 90% in the convenience and gas
channel, and over 50% in the grocery, drug and mass channel in
Canada (excluding Quebec), supporting this major marketing
initiative. The campaign will include a comprehensive mix of
out-of-home banners, digital and print content on leading
platforms, partnerships with select influencers, in addition to
sampling events and activations in major cities across the
country.
About GURU ProductsAll GURU
energy drinks are plant-based, high in natural caffeine, free of
artificial sweeteners, artificial colours and flavours, and have no
preservatives. In addition, all drinks are organic, vegan and
gluten free – and the best thing is their amazing
taste.About GURUGURU Organic Energy Corp. (TSX:
GURU) is a dynamic, fast-growing beverage company launched in 1999,
when it pioneered the world’s first natural, plant-based energy
drink. The Company markets organic energy drinks in Canada and the
United States through an estimated distribution network of over
25,000 points of sale, and through guruenergy.com and Amazon. GURU
has built an inspiring brand with a clean list of organic
plant-based ingredients. Its drinks offer consumers good energy
that never comes at the expense of their health. The Company is
committed to achieving its mission of cleaning the energy drink
industry in Canada and the United States. For more information, go
to www.guruenergy.com or follow us @guruenergydrink on Instagram
and @guruenergy on Facebook.
For further information, please
contact:
GURU
Organic Energy |
|
Investors |
Media |
Carl Goyette, President and CEO |
Lyla Radmanovich |
Ingy Sarraf, Chief Financial Officer |
PELICAN PR |
514-845-4878 |
514-845-8763 |
investors@guruenergy.com |
media@rppelican.ca |
Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of applicable Canadian securities legislation. Such
forward-looking statements include, but are not limited to,
information with respect to our objectives and the strategies for
achieving those objectives, as well as information with respect to
our beliefs, plans, expectations, anticipations, estimates and
intentions. Forward-looking statements are typically identified by
the use of words such as “may”, “would”, “should”, “could”,
“expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”,
“believe”, or “continue”, although not all forward-looking
statements contain these words. Forward-looking statements are
provided for the purposes of assisting the reader in understanding
the Company and its business, operations, prospects, and risks at a
point in time in the context of historical and possible future
developments, and the reader is therefore cautioned that such
information may not be appropriate for other purposes.
Forward-looking statements are based on assumptions and are subject
to a number of risks and uncertainties, many of which are beyond
our control, which could cause actual results to differ materially
from those that are disclosed in or implied by such forward-looking
statements. Those risks and uncertainties include the following,
which are discussed in greater detail under “Risk Factors” in the
Company’s Annual Information Form for the year ended October 31,
2021, available on SEDAR at www.sedar.com: management of growth;
reliance on key personnel; changes in consumer preferences;
significant changes in government regulation; criticism of energy
drink products and/or the energy drink market; economic downturn
and continued uncertainty in the financial markets and other
adverse changes in general economic or political conditions, as
well as the COVID-19 pandemic or other major macroeconomic
phenomena; global or regional catastrophic events; fluctuations in
foreign currency exchange rates; net revenues derived entirely from
energy drinks; increased competition; relationships with co-packers
and distributors and/or their ability to manufacture and/or
distribute GURU’s products; relationships with existing customers;
changing retail landscape; increases in costs and/or shortages of
raw materials and/or ingredients and/or fuel and/or costs of
co-packing; failure to accurately estimate demand for its products;
history of negative cash flow and no assurance of continued
profitability or positive EBITDA; intellectual property rights;
maintenance of brand image or product quality; retention of the
full-time services of senior management; climate change;
litigation; information technology systems; fluctuation of
quarterly operating results; risks associated with the PepsiCo
distribution agreement; no assurance of continued profitability or
positive EBITDA; and conflicts of interest. Certain assumptions
were made in preparing the forward-looking statements concerning
availability of capital resources, business performance, market
conditions and consumer demand. Consequently, all of the
forward-looking statements contained herein are qualified by the
foregoing cautionary statements, and there can be no guarantee that
the results or developments that we anticipate will be realized or,
even if substantially realized, that they will have the expected
consequences or effects on our business, financial condition, or
results of operation. Unless otherwise noted or the context
otherwise indicates, the forward-looking statements contained
herein are provided as of the date hereof, and we do not undertake
to update or amend such forward-looking statements whether as a
result of new information, future events or otherwise, except as
may be required by applicable law.
1 Nielsen Last 52 weeks, period ending February 19, 2022 - All
Channels, Canada2 Nielsen, period ending February 26, 2022 –
Convenience & Gas (C&G), Quebec.
Photos accompanying this announcement are available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/4db57f6d-bcd1-4e05-aa69-46661abb62cbhttps://www.globenewswire.com/NewsRoom/AttachmentNg/0420cca3-8d2f-4de6-81a1-eaf30ab370b5https://www.globenewswire.com/NewsRoom/AttachmentNg/4d3810e3-11ff-4e48-a027-3a14bc2dbc9bhttps://www.globenewswire.com/NewsRoom/AttachmentNg/d88427e2-2ca8-4c38-91d2-1951f2d7fbaf
GURU Organic Energy (TSX:GURU)
Historical Stock Chart
From Feb 2024 to Mar 2024
GURU Organic Energy (TSX:GURU)
Historical Stock Chart
From Mar 2023 to Mar 2024