GURU Organic Energy Corp. (TSX: GURU) (“
GURU” or
the “
Company”), Canada’s leading organic energy
drink brand, is pleased to announce a high-energy summer event
sponsorship calendar to help fuel some of the most anticipated
events of the summer across Canada, May through September.
“With Canadians ready to recharge and
re-energize, we are proud to launch one of our most exciting
national summer event programs yet, bringing good energy to over 30
cultural, artistic, sporting and lifestyle events throughout the
country,” said Carl Goyette, President and CEO of GURU. “As we
continue to build on our proven marketing strategy, we remain
focused on generating trial with our most ambitious sampling target
yet, distributing nearly 750,000 cans to Canadians, and driving
awareness in support of our growing national presence. We look
forward to creating meaningful interactions with consumers,
allowing them to discover GURU through sampling and unique
activations that tell our story and reflect our values – a brand
committed to providing good, natural energy through organic,
plant-based and functional ingredients,” he added.
FUELLING GOOD VIBES
GURU’s seasonal sponsorship programming aims to
give the brand a unique voice during some of Canada’s most popular
musical and cultural events. From contributing to unique art
installations and collaborating on musical activations with local
bands, GURU will take part in a variety of events ranging from
music festivals to visual arts exhibits, to delight the crowds
through one-of-a-kind partnerships. Consumers can expect to find
GURU at Santa Teresa (Sainte-Thérèse, QC, May 19-22), Mural
(Montréal, QC, June 9-19), Calgary Folk Music Festival (Calgary,
AB, July 21-24), Cigale (Québec, QC, August 6-7), Festival NORR
(Portneuf, QC, September 16-19), and many more.
GOOD ENERGY FROM START TO
FINISH
GURU will also be reaching-out to those who have
health and wellness at their core, as well as to the
adrenalin-filled sports community. This includes some of Canada’s
top lifestyle, obstacle course and sporting events, including
cycling and mountain climbing, where participants and supporters
alike will be able to enjoy GURU’s good energy from start to
finish. Consumers will be able to grab their dose of GURU at
Spartan Races across Canada, Mud Hero, Sea Otter (Blue Mountain,
ON, July 8-10), KitsFest (Vancouver, BC, August 5-7), Vegandale
Festival (Toronto, ON, August 6), JACKALOPE (Montréal, QC, August
19-21), and many more events.
Keep track of GURU’s event-packed summer by
following us on Instagram @guruenergydrink, on Facebook
@guruenergy, and @GURUOrganicEnergy on LinkedIn, to make sure you
get your dose of good energy!
About GURU ProductsAll GURU
energy drinks are plant-based, high in natural caffeine, free of
artificial sweeteners, artificial colours and flavours, and have no
preservatives. In addition, all drinks are organic, vegan and
gluten free – and the best thing is their amazing taste.
About GURUGURU Organic Energy
Corp. (TSX: GURU) is a dynamic, fast-growing beverage company
launched in 1999, when it pioneered the world’s first natural,
plant-based energy drink. The Company markets organic energy drinks
in Canada and the United States through an estimated distribution
network of over 25,000 points of sale, and through guruenergy.com
and Amazon. GURU has built an inspiring brand with a clean list of
organic plant-based ingredients. Its drinks offer consumers good
energy that never comes at the expense of their health. The Company
is committed to achieving its mission of cleaning the energy drink
industry in Canada and the United States. For more information, go
to www.guruenergy.com or follow us @guruenergydrink on Instagram
and @guruenergy on Facebook.
For further information, please
contact:
GURU Organic EnergyInvestorsCarl
Goyette, President and CEOIngy Sarraf, Chief Financial
Officer514-845-4878investors@guruenergy.com |
MediaLyla RadmanovichPELICAN
PR514-845-8763media@rppelican.ca |
Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of applicable Canadian securities legislation. Such
forward-looking statements include, but are not limited to,
information with respect to our objectives and the strategies for
achieving those objectives, as well as information with respect to
our beliefs, plans, expectations, anticipations, estimates and
intentions. Forward-looking statements are typically identified by
the use of words such as “may”, “would”, “should”, “could”,
“expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”,
“believe”, or “continue”, although not all forward-looking
statements contain these words. Forward-looking statements are
provided for the purposes of assisting the reader in understanding
the Company and its business, operations, prospects, and risks at a
point in time in the context of historical and possible future
developments, and the reader is therefore cautioned that such
information may not be appropriate for other purposes.
Forward-looking statements are based on assumptions and are subject
to a number of risks and uncertainties, many of which are beyond
our control, which could cause actual results to differ materially
from those that are disclosed in or implied by such forward-looking
statements. Those risks and uncertainties include the following,
which are discussed in greater detail under “Risk Factors” in the
Company’s Annual Information Form for the year ended October 31,
2021, available on SEDAR at www.sedar.com: management of growth;
reliance on key personnel; changes in consumer preferences;
significant changes in government regulation; criticism of energy
drink products and/or the energy drink market; economic downturn
and continued uncertainty in the financial markets and other
adverse changes in general economic or political conditions, as
well as the COVID-19 pandemic or other major macroeconomic
phenomena; global or regional catastrophic events; fluctuations in
foreign currency exchange rates; net revenues derived entirely from
energy drinks; increased competition; relationships with co-packers
and distributors and/or their ability to manufacture and/or
distribute GURU’s products; relationships with existing customers;
changing retail landscape; increases in costs and/or shortages of
raw materials and/or ingredients and/or fuel and/or costs of
co-packing; failure to accurately estimate demand for its products;
history of negative cash flow and no assurance of continued
profitability or positive EBITDA; intellectual property rights;
maintenance of brand image or product quality; retention of the
full-time services of senior management; climate change;
litigation; information technology systems; fluctuation of
quarterly operating results; risks associated with the PepsiCo
distribution agreement; no assurance of continued profitability or
positive EBITDA; and conflicts of interest. Certain assumptions
were made in preparing the forward-looking statements concerning
availability of capital resources, business performance, market
conditions and consumer demand. Consequently, all of the
forward-looking statements contained herein are qualified by the
foregoing cautionary statements, and there can be no guarantee that
the results or developments that we anticipate will be realized or,
even if substantially realized, that they will have the expected
consequences or effects on our business, financial condition, or
results of operation. Unless otherwise noted or the context
otherwise indicates, the forward-looking statements contained
herein are provided as of the date hereof, and we do not undertake
to update or amend such forward-looking statements whether as a
result of new information, future events or otherwise, except as
may be required by applicable law.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/83693740-2156-4c39-a7a3-fe628145ebcf
GURU Organic Energy (TSX:GURU)
Historical Stock Chart
From Mar 2024 to Apr 2024
GURU Organic Energy (TSX:GURU)
Historical Stock Chart
From Apr 2023 to Apr 2024