GURU Organic Energy Corp. (TSX: GURU) (“
GURU” or
the “
Company”), Canada’s leading organic energy
drink brand, is pleased to announce its first sports partnership,
as the exclusive energy drink partner for the Canadian Elite
Basketball League (CEBL) Championship weekend. The CEBL partnership
includes a comprehensive media plan that comprises broadcast brand
advertising and fun-filled activation opportunities within the
weekend events.
The CEBL Championship weekend is a five-day
event taking place at various locations in Ottawa from August 10 to
14, featuring the run for the CEBL Championship trophy at TD Place
Arena alongside a slate of exciting activities, including a street
festival, a concert line-up of top performers, basketball events
and playful activities designed to engage the community. The CEBL’s
vision aligns with GURU’s own values when it comes to strengthening
relations with local communities and supporting them through
various initiatives. The CEBL is more than just basketball; it’s
about community, art, music, lifestyle and much more.
“We’re excited to be partnering with the CEBL
for this amazing event,” said Carl Goyette, President and CEO of
GURU. “This first major sports partnership couldn’t be a better fit
for GURU. Basketball is considered the second-fastest-growing sport
in the world and the game most played or watched by our core target
consumers. On top of that, the CEBL is a purely Canadian entity
with deep-rooted community values, which made this an obvious
choice for our brand. This will be a great opportunity to bring our
Good Energy to a growing number of Canadians who care about getting
their energy from plant-based products filled with natural, energy
boosting and functional ingredients.”
“It’s always exciting to partner with Canadian
brands, especially ones that pay attention to nature, health, and
wellness. The CEBL and GURU Energy are aligned in this thinking and
we look forward to tipping off this partnership in front of our
fans in Ottawa for Championship Weekend,” said Mike Morreale,
Commissioner of the CEBL.
GURU CEO Carl Goyette will also be a panellist
at the CEBL Commissioner’s Breakfast on August 12, at 8:00 AM
ET, participating in a panel discussion on the sport of basketball
in Canada.
About the CEBLA league created
by Canadians for Canadians, the CEBL is Canada's pre-eminent
professional basketball league. The league has the highest
percentage of Canadian players of any professional league in the
country, with 75 percent of its rosters being Canadian. Players
bring experience from the NBA, NBA G League, top international
leagues, the Canadian National team program, and top NCAA programs
as well as U SPORTS. The only First Division Professional
League Partner of Canada Basketball, the CEBL season runs from May
through August.
We are a nation of passionate sports fans. It
makes us proud, and ultimately it defines who we are. We are
bringing together international pro basketball players with
Canadian elite players to form a new league. This is #OurGame.
About GURU ProductsAll GURU
energy drinks are plant-based, high in natural caffeine, free of
artificial sweeteners, artificial colours and flavours, and have no
preservatives. In addition, all drinks are organic, vegan and
gluten free – and the best thing is their amazing taste.
About GURUGURU Organic Energy
Corp. (TSX: GURU) is a dynamic, fast-growing beverage company
launched in 1999, when it pioneered the world’s first natural,
plant-based energy drink. The Company markets organic energy drinks
in Canada and the United States through an estimated distribution
network of over 25,000 points of sale, and through guruenergy.com
and Amazon. GURU has built an inspiring brand with a clean list of
organic plant-based ingredients. Its drinks offer consumers good
energy that never comes at the expense of their health. The Company
is committed to achieving its mission of cleaning the energy drink
industry in Canada and the United States. For more information, go
to www.guruenergy.com or follow us @guruenergydrink on Instagram
and @guruenergy on Facebook.
For further information, please
contact:
GURU Organic Energy |
|
InvestorsCarl Goyette, President and CEOIngy
Sarraf, Chief Financial
Officer514-845-4878investors@guruenergy.com |
MediaLyla RadmanovichPELICAN
PR514-845-8763media@rppelican.ca |
Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of applicable Canadian securities legislation. Such
forward-looking statements include, but are not limited to,
information with respect to our objectives and the strategies for
achieving those objectives, as well as information with respect to
our beliefs, plans, expectations, anticipations, estimates and
intentions. Forward-looking statements are typically identified by
the use of words such as “may”, “would”, “should”, “could”,
“expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”,
“believe”, or “continue”, although not all forward-looking
statements contain these words. Forward-looking statements are
provided for the purposes of assisting the reader in understanding
the Company and its business, operations, prospects, and risks at a
point in time in the context of historical and possible future
developments, and the reader is therefore cautioned that such
information may not be appropriate for other purposes.
Forward-looking statements are based on assumptions and are subject
to a number of risks and uncertainties, many of which are beyond
our control, which could cause actual results to differ materially
from those that are disclosed in or implied by such forward-looking
statements. Those risks and uncertainties include the following,
which are discussed in greater detail under “Risk Factors” in the
Company’s Annual Information Form for the year ended October 31,
2021, available on SEDAR at www.sedar.com: management of growth;
reliance on key personnel; changes in consumer preferences;
significant changes in government regulation; criticism of energy
drink products and/or the energy drink market; economic downturn
and continued uncertainty in the financial markets and other
adverse changes in general economic or political conditions, as
well as the COVID-19 pandemic or other major macroeconomic
phenomena; global or regional catastrophic events; fluctuations in
foreign currency exchange rates; net revenues derived entirely from
energy drinks; increased competition; relationships with co-packers
and distributors and/or their ability to manufacture and/or
distribute GURU’s products; relationships with existing customers;
changing retail landscape; increases in costs and/or shortages of
raw materials and/or ingredients and/or fuel and/or costs of
co-packing; failure to accurately estimate demand for its products;
history of negative cash flow and no assurance of continued
profitability or positive EBITDA; intellectual property rights;
maintenance of brand image or product quality; retention of the
full-time services of senior management; climate change;
litigation; information technology systems; fluctuation of
quarterly operating results; risks associated with the PepsiCo
distribution agreement; no assurance of continued profitability or
positive EBITDA; and conflicts of interest. Certain assumptions
were made in preparing the forward-looking statements concerning
availability of capital resources, business performance, market
conditions and consumer demand. Consequently, all of the
forward-looking statements contained herein are qualified by the
foregoing cautionary statements, and there can be no guarantee that
the results or developments that we anticipate will be realized or,
even if substantially realized, that they will have the expected
consequences or effects on our business, financial condition, or
results of operation. Unless otherwise noted or the context
otherwise indicates, the forward-looking statements contained
herein are provided as of the date hereof, and we do not undertake
to update or amend such forward-looking statements whether as a
result of new information, future events or otherwise, except as
may be required by applicable law.
Photos accompanying this announcement are
available
athttps://www.globenewswire.com/NewsRoom/AttachmentNg/74caedde-ff5c-48ae-af1a-c764b791ac15https://www.globenewswire.com/NewsRoom/AttachmentNg/08e79ce1-ffe9-4568-9cdb-3f308a5e4fed
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