GURU Organic Energy Corp. (TSX: GURU) (“
GURU” or
the “
Company”), Canada’s leading organic energy
drink brand, is pleased to announce the launch of its “Back to
Reality” national marketing campaign, aimed at showcasing GURU's
energizing benefits and natural functional qualities, whether for
work, school, sports or just everyday life.
“Our Back to Reality campaign will focus on
reaching out to people that are in need of Good Energy as September
looms, along with work, university, day-to-day reality and weekend
fun,” said Carl Goyette, President and CEO of GURU. “For this third
national marketing campaign of 2022, we will focus our efforts
mostly on major urban centres, where results from our previous Good
Energy for the Everyday campaign have shown the largest increases
in consumer purchases, and we will continue to target our
progressive, health-conscious consumer base.”
“We are also thrilled to once again be a part of
Occupation Double, Quebec’s most watched reality show and one of
our best media partners over the years. This year will be even more
eventful for the contestants and audience alike as it will be
filmed on the charming island of Martinique. We firmly believe that
these latest omnichannel marketing initiatives will solidify our
brand awareness across Canada and continue to create a strong base
for our growth ambitions,” added Mr. Goyette.
Back to Reality in major cities and
university campuses across Canada
This national campaign, which follows on the
coattails of GURU’s Good Energy for the Everyday summer campaign,
will consist primarily of digital and out-of-home content,
influencer campaigns and in-store activations over a six-week
period in the major urban centres of Montreal, Toronto, Calgary and
Vancouver. In addition, just like last year, GURU will be present
on university campuses to start the school year with brand
ambassadors, sampling programs, social media contests and unique
activations in 25 universities across Canada.
Occupation Double
Martinique
For the fifth year in a row, GURU will be
featured on the reality show Occupation Double, starting on
September 11th. This year, for the first time, the show will air
from the island of Martinique, in the Caribbean. GURU energy drinks
will be offered to contestants and featured throughout the show,
including in five GURU adventures for contestants focusing on the
full line-up of GURU energy drinks. In addition, GURU will hold
contests for the show's audience to win daily prizes, including a
full year’s supply of GURU and a GURU fridge for lucky winners. The
multi-year partnership with Occupation Double has proven to be
highly effective in raising GURU brand awareness across Quebec.
About GURU ProductsAll GURU
energy drinks are plant-based, high in natural caffeine, free of
artificial sweeteners, artificial colours and flavours, and have no
preservatives. In addition, all drinks are organic, vegan and
gluten free – and the best thing is their amazing taste.
About GURUGURU Organic Energy
Corp. (TSX: GURU) is a dynamic, fast-growing beverage company
launched in 1999, when it pioneered the world’s first natural,
plant-based energy drink. The Company markets organic energy drinks
in Canada and the United States through an estimated distribution
network of over 25,000 points of sale, and through guruenergy.com
and Amazon. GURU has built an inspiring brand with a clean list of
organic plant-based ingredients. Its drinks offer consumers good
energy that never comes at the expense of their health. The Company
is committed to achieving its mission of cleaning the energy drink
industry in Canada and the United States. For more information, go
to www.guruenergy.com or follow us @guruenergydrink on Instagram
and @guruenergy on Facebook.
For further information, please
contact:
GURU Organic Energy |
|
InvestorsCarl Goyette, President and CEOIngy
Sarraf, Chief Financial
Officer514-845-4878investors@guruenergy.com |
MediaLyla RadmanovichPELICAN
PR514-845-8763media@rppelican.ca |
Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of applicable Canadian securities legislation. Such
forward-looking statements include, but are not limited to,
information with respect to our objectives and the strategies for
achieving those objectives, as well as information with respect to
our beliefs, plans, expectations, anticipations, estimates and
intentions. Forward-looking statements are typically identified by
the use of words such as “may”, “would”, “should”, “could”,
“expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”,
“believe”, or “continue”, although not all forward-looking
statements contain these words. Forward-looking statements are
provided for the purposes of assisting the reader in understanding
the Company and its business, operations, prospects, and risks at a
point in time in the context of historical and possible future
developments, and the reader is therefore cautioned that such
information may not be appropriate for other purposes.
Forward-looking statements are based on assumptions and are subject
to a number of risks and uncertainties, many of which are beyond
our control, which could cause actual results to differ materially
from those that are disclosed in or implied by such forward-looking
statements. Those risks and uncertainties include the following,
which are discussed in greater detail under “Risk Factors” in the
Company’s Annual Information Form for the year ended October 31,
2021, available on SEDAR at www.sedar.com: management of growth;
reliance on key personnel; changes in consumer preferences;
significant changes in government regulation; criticism of energy
drink products and/or the energy drink market; economic downturn
and continued uncertainty in the financial markets and other
adverse changes in general economic or political conditions, as
well as the COVID-19 pandemic or other major macroeconomic
phenomena; global or regional catastrophic events; fluctuations in
foreign currency exchange rates; net revenues derived entirely from
energy drinks; increased competition; relationships with co-packers
and distributors and/or their ability to manufacture and/or
distribute GURU’s products; relationships with existing customers;
changing retail landscape; increases in costs and/or shortages of
raw materials and/or ingredients and/or fuel and/or costs of
co-packing; failure to accurately estimate demand for its products;
history of negative cash flow and no assurance of continued
profitability or positive EBITDA; intellectual property rights;
maintenance of brand image or product quality; retention of the
full-time services of senior management; climate change;
litigation; information technology systems; fluctuation of
quarterly operating results; risks associated with the PepsiCo
distribution agreement; no assurance of continued profitability or
positive EBITDA; and conflicts of interest. Certain assumptions
were made in preparing the forward-looking statements concerning
availability of capital resources, business performance, market
conditions and consumer demand. Consequently, all of the
forward-looking statements contained herein are qualified by the
foregoing cautionary statements, and there can be no guarantee that
the results or developments that we anticipate will be realized or,
even if substantially realized, that they will have the expected
consequences or effects on our business, financial condition, or
results of operation. Unless otherwise noted or the context
otherwise indicates, the forward-looking statements contained
herein are provided as of the date hereof, and we do not undertake
to update or amend such forward-looking statements whether as a
result of new information, future events or otherwise, except as
may be required by applicable law.
Two photos accompanying this announcement are
available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/5db776ec-978a-40bd-be78-b2aa49667f31
https://www.globenewswire.com/NewsRoom/AttachmentNg/46059936-111f-4303-9d8d-255043130a1a
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