LUNENBURG, NS, July 16, 2021 /CNW/ - High Liner Foods
Incorporated (TSX: HLF) ("High Liner Foods" or "the Company")
announces the appointment of Anthony
Rasetta as Chief Commercial Officer (CCO).
Anthony Rasetta brings extensive
experience in developing, marketing, and selling multinational food
and snacking brands. Anthony has held a variety of cross functional
leadership roles at Mondelez where, most recently, he oversaw
customer and category development, revenue growth management and
sales strategy and planning. Anthony holds a Bachelor of Business
Administration from the Schulich School of Business in Toronto.
"I am thrilled that Anthony has chosen to join High Liner Foods.
He has an excellent track record in growing household brands across
North America and brings the right
mix of skills to support our goal to be the leader in branded
value-added seafood in North
America", said Rod
Hepponstall, President and Chief Executive Officer. "We are
driving a high-performance culture that fosters innovation in a
nimble and agile environment. I am confident Anthony will be an
asset to our team and help execute on our strategy to deliver
profitability and growth."
"I am excited to be joining High Liner Foods to help advance
their mission to reimagine seafood to nourish life", said
Anthony Rasetta, Chief Commercial
Officer for High Liner Foods. "The Company has undertaken a
significant transformation over recent years and is poised for
growth at a time when consumer appetite for seafood is growing and
the Company is making significant investment in marketing and
innovation. I look forward to integrating the sales and marketing
functions to leverage the exciting innovations High Liner Foods is
bringing to market."
About High Liner Foods Incorporated
High Liner Foods Incorporated is a leading North American
processor and marketer of value-added frozen seafood. High
Liner Foods' retail branded products are sold throughout
the United States and Canada under the High Liner,
Fisher Boy, Mirabel, Sea Cuisine,
and Catch of the Day labels, and are available in
most grocery and club stores. The Company also sells branded
products to restaurants and institutions under the High
Liner, Mirabel, Icelandic
Seafood and FPI labels and is a major
supplier of private label value-added seafood products to North
American food retailers and foodservice distributors. High
Liner Foods is a publicly traded Canadian company, trading under
the symbol HLF on the Toronto Stock Exchange.
For further information about the Company, please visit our
website at www.highlinerfoods.com or send an e-mail to
investor@highlinerfoods.com.
SOURCE High Liner Foods Incorporated