Kinaxis InConcert to sponsor up to 30 concerts
supporting artists in diverse music genres across Canada
OTTAWA, ON, Dec. 14, 2020 /CNW/ - Canada's live music
community has received an early holiday gift thanks to the
generosity of Ottawa-based supply
chain software company, Kinaxis® Inc. (TSX: KXS). Today, the
Canadian Live Music Association (CLMA) and Kinaxis unveil details
of Kinaxis InConcert, a new performance series that will
feature approximately 30 concerts live streamed from stages across
Canada. The concert
series will be funded via a $250,000 sponsorship from Kinaxis and facilitated
through an application process available to all professional live
music venues. Applications to Kinaxis InConcert will
be accepted beginning today through February
28, 2021 at: kinaxis.com/InConcert.
"We are grateful to Kinaxis for setting an example of the kind
of private sector support that Canada's live music community desperately
needs," says CLMA president and CEO, Erin
Benjamin. "Kinaxis InConcert is a reason to come
together to celebrate our artists, support our venues and connect
to music fans. It is much needed good news for an industry that has
suffered unprecedented economic hardship."
Canada's live music industry is
facing seismic threats to its sustainability. Venues are closing
their doors at an alarming rate leaving countless Canadians who
benefit culturally and financially from this sector in a precarious
situation. According to a recent study conducted by Nordicity, each
venue that closes costs an average of $575,000 in annual GDP contributions, and
$148,000 in provincial and federal
taxes.
"The Kinaxis culture is anchored on the simple words 'people
matter here'. This extends to the communities where we live, work
and play," said John Sicard, CEO of
Kinaxis. "Sadly, the people supporting our music industry, and
especially the artists themselves, have been tremendously affected
by the restrictions resulting from COVID-19, and that means we miss
out on the joy they create through their live performances."
Artists who rely on live music venues have been vocal about the
support needed by the sector. Venues such as Roy Thomson Hall, deCoste Performing Arts
Centre, La Sala Rossa, festivals, and clubs like Commodore
Ballroom, Starlite Room and
Horseshoe Tavern are essential to the cultural life in every city
across Canada.
"Performing is not just about putting on a show, it's about
connecting with fans and the powerful exchange that music
provides," says singer-songwriter Sam
Roberts. "Music has a unique ability to lift spirts, unite
and inspire, and this live music experience wouldn't be possible
without the venues, the fans and the dedicated people behind the
scenes who bring it all together."
The impact of the pandemic has increased the demand for artist
content as audiences look for ways to ease the stress of social
isolation. While live businesses have attempted to carry on
by producing streamed content, high production costs leave many
without resources to access this potential revenue stream.
Kinaxis InConcert will provide that support along with
opportunities for artists across a diverse range of genres to
connect with their audience and get paid for their valuable
work.
"We are thrilled to be partnering with the Canadian Live Music
Association to sponsor a concert series that will put our talented
artist community back on stage, where they belong, and for the
venues to bring their music to their fans," adds Sicard. "After
all, music is food for the soul and we could all use as much
nourishment as we can get."
For more information about Kinaxis InConcert, visit:
kinaxis.com/InConcert.
About Canadian Live Music Association
The Canadian
Live Music Association (CLMA) is the voice of Canada's live music industry. Established in
response to an identified need in the music industry, the CLMA
represents the full spectrum of the live music sector, including
concert promoters, festivals, talent agencies, venues, clubs,
arenas, performing arts centres, ticketing companies, industry
associations and networks, as well as suppliers to the sector. Its
mission is to entrench the economic, social and cultural value of
live music – creating the conditions for concerts to thrive, from
coast to coast to coast.
About Kinaxis Inc.
Everyday volatility and uncertainty
demand quick action. Kinaxis® delivers the agility to make fast,
confident decisions across integrated business planning and the
digital supply chain. People can plan better, live better and
change the world. Trusted by innovative brands, we combine human
intelligence with AI and concurrent planning to help companies plan
for any future, monitor risks and opportunities and respond at the
pace of change. Powered by an extensible, cloud-based platform,
Kinaxis delivers industry-proven applications so everyone can know
sooner, act faster and remove waste. For more Kinaxis news, visit
Kinaxis.com or follow us on LinkedIn or Twitter.
SOURCE Kinaxis