TORONTO, May 4, 2021 /CNW/ - Joe Fresh is excited
to announce a limited-edition swimwear capsule collection with
Roxy Earle, Founder of Luxurious
Roxy and Body Positive Activist. The capsule collection will
feature five pieces, including a one-piece swimsuit, two-piece
bikini, tunic cover-up and sandals, available in sizes XS-3X. The
limited-edition capsule collection will be available online and in
select retail stores beginning May 13,
2021.
"It's an honour to work alongside the Joe Fresh team and
create a swimwear collection that women of all shapes and sizes can
feel confident wearing," says Roxy
Earle. "Together, we have developed beautiful pieces
that truly embody the #MySizeRox movement, which aims to promote
body positivity and inclusivity for all body sizes. I worked with
Joe Fresh on the launch of extended size swimwear last year, and
this collaboration feels like the perfect next step in our
partnership."
Since 2017, Joe Fresh has continued to expand its extended size
collection in various categories including sportswear,
athleticwear, sleepwear, intimates, and most recently,
swimwear.
"We are delighted to collaborate with Roxy Earle, who is a positive role model for all
woman," says Ian Freedman,
President of Joe Fresh. "Roxy and our brand have a shared
commitment in creating exceptional pieces at affordable value, and
we're excited to share this capsule collection with our
customers."
The one-piece swimsuit retails for $39.00 CAN, the two-piece bikini retails for
$29.00 CAN for the top and
$24.00 CAN for the bottom, and the
tunic cover-up retails for $24.00
CAN.
High-res images of the Roxy Earle Limited-Edition Swimwear
Capsule Collection can be downloaded here.
About Joe Fresh
Essential Style. Exceptional Value. Founded in 2006, Joe Fresh
offers accessible, modern design in lifestyle collections for
women, men and children. Today one of Canada's leading fashion retailers, Joe Fresh
brings a contemporary point of view to everyday wardrobe favourites
full of colour, polish and thoughtful details. In categories
spanning apparel, accessories, footwear and beauty, Joe Fresh
provides quality and style for the entire family. In Canada, Joe Fresh products are available in
more than 1,450 retail locations; including over 350 Loblaw
locations, 1,300 Shoppers Drug Mart locations, 9 freestanding Joe
Fresh stores and JoeFresh.com. Joe Fresh is also available
internationally through local partners in the United States. For more information,
please visit joefresh.com.
About Roxy Earle
Born and raised in Toronto,
Roxy Earle parlayed her passion for
marketing into a stellar career with Ogilvy and American Express.
Her dedicated work at these institutions garnered several Canadian
Marketing Awards and a Cannes Lion. She was then cast on the show
The Real Housewives of Toronto;
this opportunity gave her the stepping stone to build a business
with a major shift and new meaning to the "plus-size" world. Earle
is bringing empowerment to women of all shapes and sizes. Her
confidence has helped break down social barriers and has given a
voice to a large group of women who deserve to be heard. She
continues to promote, collaborate and celebrate trends toward
inclusive sizing and growing confidence and is also working on
developing an app focused on bridging her love for empowering women
with women's health, launching at the end of year.
SOURCE Loblaw Companies Limited - Joe Fresh