TORONTO, Nov. 2, 2021 /CNW/ - Joe Fresh is excited
to announce a limited-edition holiday capsule collection with
Roxy Earle, founder of Luxurious
Roxy and body positive activist. The capsule collection will
feature ten pieces, including dresses, outerwear, footwear and
more. It will be available online and in select standalone retail
stores beginning November 9,
2021.
"It's an honour to continue to work alongside the Joe Fresh
team to create a holiday collection that women of all shapes and
sizes can feel confident wearing," says Roxy Earle. "Together we have worked to
create beautiful and sparkly pieces that truly embody the
#MySizeRox movement, which aims to promote positivity and
inclusivity for sizes XS to 3X. From launching an inclusive
swimwear line this past summer to now creating a holiday collection
that women can truly sparkle in, this partnership continues to
offer women clothes they can feel great wearing."
Since 2017, Joe Fresh has been working to expand its size range
offering across all categories, including sportswear,
activewear, sleepwear, intimates, and more. Last summer, Joe Fresh
partnered with Roxy on a limited-edition swim collection to
highlight its size-inclusive swimwear available in XS to 3X. This
holiday season, Joe Fresh is partnering again with Roxy Earle to create a holiday collection
designed to let everyone sparkle, no matter their size.
We are happy to be partnering with Roxy Earle again on another limited-edition
collection," says Ian Freedman,
President of Joe Fresh. "We are committed to offering Canadians
essential style and exceptional value in a broad size range and
this co-designed capsule is a great example of how we're delivering
on a commitment of size-inclusivity this holiday season."
The limited-edition Joe Fresh X Roxy Earle is available in sizes
XS-3X, and the entire capsule collection includes:
- Sequin Wrap Dress - $49
- Sequin Skirt - $34
- Tweed Coat - $99
- Flutter Sleeve Sweater - $34
- Embellished Sweater - $39
- Wrap Tie Cardigan - $49
- Faux Leather Legging- $34
- Tall Boots - $69
High-res images of the Joe Fresh X Roxy Earle capsule collection
can be downloaded here.
About Joe Fresh
Essential Style. Exceptional Value. Founded in 2006, Joe Fresh
offers accessible, modern design in lifestyle collections for
women, men and children. Today one of Canada's leading
fashion retailers, Joe Fresh brings a contemporary point of view to
everyday wardrobe favourites full of colour, polish and thoughtful
details. In categories spanning apparel, accessories, footwear and
beauty, Joe Fresh provides quality and style for the entire family.
In Canada, Joe Fresh products are available in more than 1,450
retail locations; including over 350 Loblaw locations, 1,300
Shoppers Drug Mart locations, 9 freestanding Joe Fresh stores and
JoeFresh.com. Joe Fresh is also available internationally through
local partners in the United
States. For more information, please
visit joefresh.com.
About Roxy Earle
Born and raised in Toronto,
Roxy Earle is a celebrated fashion
and women empowerment icon. After a decorated marketing career
winning multiple awards including a Cannes Lion, and becoming
Director of European Advertising at American Express in
London, she was cast on The Real
Housewives of Toronto. Becoming
the breakout star of the series, she utilized her platform to
launch the #MySizeRox body confidence movement. Through her size
inclusive collaborations and promotion of body confidence and
positivity, she has broken down social barriers and given a voice
to women long unheard in the fashion world. She continues her
work to lift women up in her app Ana launching in January 2022 which bridges positive mindset
practices with health and menstrual cycle-based insights, and
brings together the best in confidence leadership, mental wellness,
and women's health technology.
SOURCE Loblaw Companies Limited - Joe Fresh