MISSISSAUGA, ON, Sept. 18, 2020 /CNW/ - For the fifth year in a
row, Morguard Corporation ("Morguard") (TSX: MRC) is joining forces
with Big Brothers Big Sisters of Canada ("BBBSC") through our BeYou campaign to
help keep kids connected and raise funds to support BBBSC programs.
The 2020 campaign officially launches today with an empowering
program set entirely online.
"Morguard is committed to be a positive force in our communities
with BeYou's empowering message," said K. Rai Sahi, Chairman and CEO of Morguard. "We
understand the challenges youth face in these unprecedented times
and support connection and individuality. The BeYou campaign has
the power to drive community engagement while encouraging
participants to volunteer and donate."
Recognizing that the need for young girls and boys to connect is
more important than ever as the current environment is having a
tremendous impact on youth. This year's BeYou campaign serves to
raise funds in support of BBBSC's programs and to keep kids
connected through mentoring programs.
"We are proud to once again partner with Morguard and the BeYou
campaign as we strive to keep kids connected to stable,
developmental relationships with a mentor and highlight the need
for more volunteers to ignite the potential of youth and empower
them to succeed," said Matthew W.
Chater, President and CEO, Big Brothers Big Sisters of
Canada.
For 2020, BeYou's Social Media Challenge, will be the main
event. Through the official @beyougirlca on Instagram and TikTok
accounts, participants, including a list of National Social BeYou
Ambassadors, will be sharing three things they love about
themselves while dancing to the BeYou anthem by Canadian artist,
Tara Shannon.
Morguard and BBBSC want to remind everyone of the importance of
social media safety while participating in this campaign and for
minors to ensure their parents or guardians have approved their
participation.
To learn how to get involved and donate to BBBSC, visit the
BeYou website, beyougirl.ca.
About BeYou
BeYou is a national cause marketing
campaign created to increase self-esteem and empower young women
across Canada. Developed by Morguard, BeYou gives young women
access to personal and professional development tools, while
celebrating their growth, diversity and self-worth. In partnership
with Big Brothers Big Sisters Canada, the program is offered in
British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec.
A complete list of activities can be found at beyougirl.ca,
the digital hub for the BeYou campaign providing resources,
workshop dates and inspirational messages
About Charity Partner Big Brothers Big Sisters of
Canada
Big Brothers Big Sisters provides one-on-one and group mentoring
services for more than 40,000 children and youth in 1,100
communities across Canada. Many
young people face adversities in their lives, resulting in toxic
stress that can negatively impact their development. With the
support of a mentor, young people can overcome these adversities
and develop the confidence to reach their full potential. Our
mentors are adults who create a positive developmental relationship
with a young person, providing guidance, support, and constructive
role modelling. Learn more about Big Brothers Big Sisters of
Canada here.
About Morguard
Morguard Corporation is a major North
American real estate company. It has extensive retail,
office, industrial, multi–suite residential, and hotel holdings
owned directly, or through its investment in Morguard North
American Residential REIT (TSX: MRG.UN), and Morguard REIT (TSX:
MRT.UN). Morguard also provides real estate management services to
institutional and other investors. Morguard's owned and managed
portfolio of assets is valued at $20.1
billion. Please visit www.morguard.com or follow us on
LinkedIn.
SOURCE Morguard Corporation