Northland Power launches new brand, reinforcing commitment to building a sustainable future
April 27 2022 - 6:00AM
Northland Power (TSX: NPI) announced today the launch of a
refreshed brand as part of its new global brand strategy. Developed
to reinforce its vision for building a sustainable and
carbon-neutral world, the refresh is designed to create visual
impact in an evolving digital era, drive consistency across borders
and strengthen recall between Northland’s work, projects and
assets.
“At Northland, we’re enablers of change with a
collective desire to transform the energy sector into the
foundation for a sustainable future. As early movers in the
industry, we are always adopting new initiatives that pave the way
for communities across the globe to combat climate change by
working towards a carbon-neutral landscape,” said Mike Crawley,
President and Chief Executive Officer, Northland Power. “The
changes we are introducing to our brand reflect and reinforce our
commitment to powering a better world for generations to come.”
Since its inception in 1987, Northland has grown
into a global player with offices in eight countries across four
continents. It was the first Canadian independent power producer to
expand globally into offshore wind. With a global diversified
portfolio of power infrastructure assets and a significant
development pipeline, Northland is strategically positioned to
support the global decarbonization efforts to foster a
carbon-neutral future, while continuing to deliver strong returns
to its investors.
“The Northland brand is more than our name –
it’s our entrepreneurial mindset, our responsibility as trusted
partners and our position as industry catalysts that fuel the
advancement of the energy sector. Today is a significant milestone
for our global company as we aim to expand our presence within the
energy sector and broaden our public profile,” continued Crawley.
“These changes reflect the evolution of our company and brand into
a global company that delivers enduring value for stakeholders and
communities around the world.”
Key changes to the visual identity as part of the refresh
include:
- Updated logo design – Rooted in
Northland’s brand story, the new logo combines the Yin & Yang
symbol signifying balance through carbon-neutrality and the
infinity symbol represented by renewable power, creating a visual
mark that evokes constant movement.
- Bolder greens and welcoming blues – With the
green palette symbolizing the earth, and the blue palette
symbolizing wind and water, these primary colours serve as a
constant visual reminder of what drives Northland as an
organization - to power the planet.
- Modernized tagline – “Intelligent Energy.
Greener Planet” consolidates Northland’s vision into simple terms,
echoing the fast-paced, modern world of today. These words
illustrate the organization’s core vision that has been in place
since the very beginning.
Converting all digital and online properties
will be Northland’s main priority for the remainder of the year,
followed by updated print materials, signage, and assets.
To learn more about Northland Power and see its
new look, visit northlandpower.com.
About NorthlandNorthland Power
is a global power producer dedicated to helping the clean energy
transition by producing electricity from clean renewable resources.
Founded in 1987, Northland has a long history of developing,
building, owning and operating clean and green power infrastructure
assets and is a global leader in offshore wind. In addition,
Northland owns and manages a diversified generation mix including
onshore renewables, efficient natural gas energy, as well as
supplying energy through a regulated utility.
Headquartered in Toronto, Canada, with global
offices in eight countries, Northland owns or has an economic
interest in 3.0 GW (net 2.6 GW) of operating generating capacity.
The Company also has a significant inventory of projects in
construction and in various stages of development encompassing over
14 GW of potential capacity.
Publicly traded since 1997, Northland's common
shares, Series 1, Series 2 and Series 3 preferred shares trade on
the Toronto Stock Exchange under the symbols NPI, NPI.PR.A,
NPI.PR.B and NPI.PR.C, respectively.
For more information, contact:Victor Gravili
Head of Brand & Integrated Communications 1
(647)-288-1105communications@northlandpower.com
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