From Charlottetown to Vancouver, pop to electronic, recipients and
applicants hailed from a diverse collection of regions and
genres
TORONTO, May 9, 2019 /CNW/ - RBC and the Academy of
Canadian Cinema & Television (The Canadian Academy) announced
today the nine grant recipients for Round 2 of the MVP
Project — an initiative that aims to promote and assist
emerging Canadian recording artists, producers and filmmakers
in creating music video content. The nine recipients were selected
from 380 submissions by a jury of industry professionals.
The top four most popular submission categories were Pop
(19.8%), Indie Rock (18.3%), Hip-Hop (10.7%) and Electronic / Dance
Music (7.7%). The Round 2 recipient list includes rising talent
from the Canadian music video scene and represents a wide range of
musical genres and filmmaking styles, including stop-motion
animation, dance, and short-form narrative.
"The talent pool of emerging recording artists and filmmakers in
Canada is incredible, and the MVP
Project was created to support and promote these artists as they
pursue their passion," said Matt
McGlynn, Vice-President of Brand Marketing, RBC. "We are
immensely proud to support this second round of MVP Project
recipients so they can turn their visions into reality."
"Music videos are just as important as the music itself, and
without a visual representation of an auditory work how can we come
to understand it on multiple levels?" said MVP Round 1 recipient
and recording artist Jeremy Dutcher.
"The kind of support being offered through MVP is essential for
musicians to thrive, and we look forward to bringing the video for
my song Mehcinut to life with this funding."
Recipients include:
- Recording artist, Amaal, Director, Kat Webber and Producer,
Matt Power (Toronto)
- Recording artist, Harrison, Director, Jon Riera and Producer, Connor Illsley (Toronto)
- Recording artist, Tanika
Charles, Director, Nayani Thiyagarajah (aka V. T. Nayani)
and Producer, Simone Ince
(Toronto)
- Recording artists, Hansom Eli, Director, Yann Lo Bono and Producer, Alexy Guérer
(Montreal)
- Recording artist Shay Lia,
Director, CARAZ and Producer, France-Aimy
Tremblay (Montreal)
- Recording artist, Maky Lavender,
Director, Alexandre Pelletier and
Producer, Anthony Martino Maurice
(Montreal)
- Recording artists, Said The Whale, Director, Johnny Jansen and Producer, Josh Huculiak (Vancouver)
- Recording artist, Dylan
Menzie and Director/Producer, Aidan
Searle (Charlottetown)
- Recording artist, Desiire and Director/Producer, Ayo
Tsalithaba (Toronto)
"There were so many great treatments submitted in Round 2," said
Louis Calabro, Prism Prize Founder
and Vice President, Programming, The Canadian Academy. "We are
thrilled to provide an opportunity for these artists to work
collaboratively in the creative sandbox that is music video
production."
"I am grateful to the MVP Project for providing critical
financial support which gives artists from different disciplines
the opportunity to collaborate and create original content," said
Director V. T. Nayani, who will helm
Tanika Charles' Look At Us
Now. "This funding gives us the chance to match our vision with
a budget that honours and elevates it, and create the work we've
long dreamt of creating."
The jury for the MVP Project rotates each round. Round 2 was
decided by six regional juries made up of 30 music and film
industry professionals.
"Being a juror for this round of MVP submissions was equal parts
inspiring and motivating," said juror Talya
Macedo. "We're truly living in the era of multi-talented
creators and unshakeable disruptors. The music video still matters
and I'm so excited to see the visions of all nine
recipients come to life."
The MVP project is part of the RBC Emerging Artists Project,
which helps Canadian artists bridge the gap from emerging to
established, and supports organizations that provide the best
opportunities to advance artists' careers. Since 2015, over 11,000
artists have been supported through these programs.
About RBC
Royal Bank of Canada is a
global financial institution with a purpose-driven, principles-led
approach to delivering leading performance. Our success comes from
the 84,000+ employees who bring our vision, values and strategy to
life so we can help our clients thrive and communities prosper. As
Canada's biggest bank, and one of
the largest in the world based on market capitalization, we have a
diversified business model with a focus on innovation and providing
exceptional experiences to our 16 million clients in Canada, the U.S. and 34 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-sustainability.
About the Academy of Canadian Cinema & Television
The Academy of Canadian Cinema & Television is the largest
non-profit professional arts organization in Canada. We are dedicated to recognizing,
advocating for and celebrating Canadian talent in the film,
television and digital media sectors. Our more than 4,500 members
encompass industry icons and professionals, emerging artists and
students. Collectively, we deliver professional development
programs and networking opportunities that foster industry growth,
inclusion and mentorship.
For information on membership and programming, visit
www.academy.ca.
SOURCE RBC