TD Direct Investing Index offers analysis of
market and self-directed investor trends, with unique segmentation
that includes demographics, geography and trading activity
TORONTO, Sept. 23, 2021 /CNW/ - Today, TD Direct Investing
("DI") launched the TD Direct Investing Index, a monthly investor
sentiment index that provides Canadians with a picture of the
self-directed investment landscape from prior months to help them
better understand, stay engaged and informed.
A first-of-its-kind in Canada,
the TD Direct Investing Index looks at self-directed investing
activity and provides a detailed analysis on investor behaviour.
Developed with data and analytics support from TD Wealth and
market trends and analysis from TD Economics and TD Securities,
Canadian investors can gain insight into trading activity of
anonymized self-directed investors from the prior month, and up to
the past 13 months.
"With the TD Direct Investing Index , we are helping Canadians
make sense of what's happening in the markets by taking complex
insights and investing activity to provide a snapshot of what
self-directed investors were doing and how they may have been
feeling – were they optimistic or pessimistic about their
investing, what they bought, held and sold," said Raymond Chun, President, TD Direct Investing and
EVP, TD Bank Group. "Throughout the pandemic, we saw a significant
increase in demand for online investing. With so many Canadians
starting self-directed investing for the first time, it's more
important than ever we provide educational resources to help build
their investing knowledge. Investing can be overwhelming for many;
the TD Direct Investing Index, alongside our Learning Centre,
Analyst Research and other tools, helps investors navigate their
investing journey and invest with confidence."
The TD Direct Investing Index can be filtered and applied to key
demographic groups and sectors, including:
- Most Popular Securities: The securities that were bought
and sold the most in the previous month.
- Investment Sectors: A analysis of 11 different
sectors, including Energy, Technology, Basic Materials,
Communication Services, Financial Sector and Consumer
- Trading Style: How sentiment varied across engagement
level of two types of investor profiles; long-term investor or
- Age Groups: Age demographics for Gen Z, Millennial, Gen
X, Baby Boomers and Traditionalists.
- Sentiment Across Provinces: Analysis broken down by
provinces to gauge sentiment across the country.
The TD Direct Investing Index also reveals a monthly "sentiment
score" measured on a scale from very bullish to very bearish. Made
up of four distinct investing behaviour measures (also called
proxies), each one can be bullish or bearish, and anywhere in
- Bought vs Sold: measures net equity demand—whether
self-directed investors were buying more or selling more in a
- Chasing Trends: measures if self-directed investors
bought securities on a rising or declining market.
- Bought at Extremes: measures if self-directed investors
were buying at either the top or bottom of the market.
- Flight to Safety: measures how much self-directed
investors were pulling back into safer, less risky
The TD Direct Investing Index supports TD Direct Investing's
strategic investments to help meet the increase in online investing
and re-affirm its position as Canada's largest online brokerage1.
With leading investment tools and resources, like the TD Direct
Investing Learning Centre, one of the largest libraries of free
educational content, and TD GoalAssist™, a first of its kind mobile
app in Canada, TD Direct Investing
helps clients make more informed investment decisions.
To learn more, visit the TD Direct Investing Index.
The TD Direct Investing Index (DII) provides data and insights
relating to historical self-directed investor activity. The DII is
for informational purposes only. Any information provided through
the DII should not be considered an investment recommendation, nor
is it an offer, or solicitation of an offer to purchase or sell any
investment fund, security or other product. Particular investment,
trading, or tax strategies should be evaluated relative to each
individual's objectives. Investors should not take the historical
information as an indication, assurance, estimate or forecast of
future values or future performance. The DII should not be used as
individual financial, legal, investment or tax advice. Please
consult your own legal, investment and/or tax advisor. Information
provided through the DII is subject to change without notice.
TD Direct Investing is a division of TD Waterhouse Canada Inc.,
a subsidiary of The Toronto-Dominion Bank.
TD GoalAssistTM is a service of TD Direct Investing,
a division of TD Waterhouse Canada Inc., a subsidiary of The
The Toronto-Dominion Bank and/or its subsidiaries or affiliated
persons or companies may hold a position in the securities
mentioned, including options, futures and other derivative
instruments thereon, and may, as principal or agent, buy or sell
such securities. They may also make a market in, issue, and
participate in an underwriting of such securities.
About TD Bank Group
The Toronto-Dominion Bank and its
subsidiaries are collectively known as TD Bank Group ("TD" or the
"Bank"). TD is the fifth largest bank in North America by assets and serves more than
26 million customers in three key businesses operating in a number
of locations in financial centres around the globe: Canadian
Retail, including TD Canada Trust, TD Auto Finance Canada, TD
Wealth (Canada), TD Direct
Investing, and TD Insurance; U.S. Retail, including TD Bank,
America's Most Convenient Bank®, TD Auto Finance U.S.,
TD Wealth (U.S.), and an investment in The Charles Schwab
Corporation; and Wholesale Banking, including TD Securities. TD
also ranks among the world's leading online financial services
firms, with more than 15 million active online and mobile
customers. TD had CDN$1.7 trillion in
assets on July 31, 2021. The
Toronto-Dominion Bank trades under the symbol "TD" on the
Toronto and New York Stock
1 Based on assets under
administration and trading volume of Online/Discount Brokerage
firms in Canada as reported by Investor Economics in the
"Online/Discount Brokerage Market Share Report" for the quarter
ending June 30, 2021.
SOURCE TD Bank Group