TD introduces new suite of intelligent
insights with personalized real-time information that are relevant
to customers' banking needs.
TORONTO, Dec. 7, 2021 /CNW/ - As more customers adopt
digital banking, TD is continuing to enhance the mobile experience
with new guided solutions that leverage the Bank's data and
analytics and artificial intelligence capabilities.
"At TD, we recognize the importance of creating personalized and
meaningful banking experiences for our customers, however they
choose to bank" said Rizwan Khalfan,
Chief Digital and Payments Officer, TD Bank Group. "We want to
empower our customers who are using digital properties with
insights that are actionable and tailored to their needs."
TD has introduced new digital insights within the TD app
designed to prompt customers with guided self-serve options based
on their transaction history. These insights offer pro-active
guidance to help customers to intuitively complete an action
without having to search within the app or navigate to the external
site.
- Global Money Transfer Notification – Customers who
complete a third-party international remittance transfer will be
prompted with the option of securely sending money through TD
Global Transfer directly from their TD account within the TD app.
TD Global Transfer is a single innovative marketplace that provides
TD customers with convenience and choice in how they send money
almost anywhere in the world.
- Access Card Renewal Alerts – Customers will now receive
targeted information through the TD app informing them that a new
TD Access Card is on the way when the card has expired, explaining
the options for how to activate their card along with useful
information about the card features, including how their TD Access
Card can be used to make online or in-app purchases and pay
re-occurring bills.
Digital insights have also been introduced to the mobile
experience to support TD Direct Investing clients when they open a
new account with future insights based on the frequency of their
investment activity.
- The Direct Investing Client Journey – Offering proactive
engagement to TD Direct Investing clients, digital insights will
drive clients to "how-to" information and educational resources.
Clients will be prompted as soon as a TD Direct Investing account
has been opened with information such as how to look up a quote or
how to set up an investment watchlist on the TD Direct Investing
trading platform and support them through the steps for making
their first investment. Once the account has been funded, insights
will inform clients of tools and educational resources that are
available to them to help build their investing confidence and make
them a more informed investor. The launch of this experience caters
to the do-it-yourself (DIY) investor mindset, helping to keep them
empowered to self-manage their investment journey.
These experiences build on TD's introduction of AI-powered
insights to support customer cashflow management for personal
banking customers with predictive insights into their upcoming
transactions:
- Low Balance Prediction insight to alert customers who are
likely to encounter a low balance in the next two weeks so that
they can give priority to their important spending needs, and;
- Upcoming Transactions insight to provide a list of upcoming
bills within the next two weeks based on recurring transactions to
help customers who have challenges with cash flow.
In each instance, customers are provided with personalized
contextual options like being able to transfer funds and viewing
their schedule of upcoming payments to better plan for their
financial obligations.
TD is focused on delivering connected experiences across its
platforms, anticipating the growing digital needs of diverse
customers and introducing accessible ways to support them in their
financial journey. In 2022, TD expects to have over 30 live use
digital insights designed to offer proactive guided customer
experiences within the mobile app.
"We are seeing through high levels of engagement in these
experiences that digital insights are an effective way to support
our customers with information that is relevant in a digital
setting," said Khalfan. "As we continue to evolve to meet the
changing needs of our customers, we are committed to finding new
ways to help support their digital confidence."
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively
known as TD Bank Group ("TD" or the "Bank"). TD is the fifth
largest bank in North America by
assets and serves more than 26 million customers in three key
businesses operating in a number of locations in financial centres
around the globe: Canadian Retail, including TD Canada Trust, TD
Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD
Insurance; U.S. Retail, including TD Bank, America's Most
Convenient Bank®, TD Auto Finance U.S., TD Wealth (U.S.), and an
investment in The Charles Schwab Corporation; and Wholesale
Banking, including TD Securities. TD also ranks among the world's
leading online financial services firms, with more than 15 million
active online and mobile customers. TD had CDN$1.7 trillion in assets on October 31, 2021. The Toronto-Dominion Bank
trades under the symbol "TD" on the Toronto and New York Stock Exchanges.
SOURCE TD Bank Group