Ten years of maCommunauté: $10 million invested in content showcasing local communities
TELUS is celebrating the tenth anniversary of maCommunauté, the
local channel on Optik TV that gives a voice to the people of
Rimouski, the Gaspé Peninsula, Saint-Georges, Sainte-Marie,
Montmagny, Baie-Comeau, Sept-Îles and the surrounding communities.
Since maCommunauté’s launch in 2012, $10 million has been invested
in producing original shows locally by creators from different
regions of eastern Quebec. With content covering sports and
cultural events, stories about prominent figures from different
regions of Quebec, brief video segments on health and the outdoors,
and shows on local issues, Quebec communities and their interests
are always at the heart of maCommunauté’s mission.
“We’re proud to be celebrating the tenth
anniversary of maCommunauté, which has become a part of the lives
of thousands of Quebecers, including my own family,” says Nathalie
Dionne, Interim Vice-President, Home Solutions and Customer
Experience, Quebec at TELUS. “maCommunauté is more than just a TV
channel. It creates quality time with our families, whether we’re
watching youth content together or shows that introduce us to local
talent. With maCommunauté, we give a voice to Quebec communities so
that their opinions, passions and successes can be a part of our
customers’ daily lives and entertainment.”
“maCommunauté is an avenue for producing original
content that represents local audiences, content they can relate to
and in which they can see themselves,” says Evelyne Lafleur Guy,
producer at Tapis Rouge Films, a local company that has produced
content for maCommunauté. “With maCommunauté, we no longer have to
feel like we’re on the outside looking in at the content we watch.
We feel represented. This channel highlights the rich culture and
land of our various regions from a local perspective. It’s both an
inside perspective and a high-visibility platform for showcasing
the talent of Quebec content creators.”
Content for all
Since 2012, over 280 original shows—over 700 hours
of content—have been created by local producers. Each year, around
20 videographers and over 150 local volunteers play a role in
producing the channel’s content. The maCommunauté YouTube channel,
launched in 2016, has attracted over four million views from 55
countries around the world.
To celebrate the channel’s tenth anniversary, the
maCommunauté team has released this brief video, featuring some of
the producers who contributed to the channel's content over the
last ten years. A number of shows have made their mark on
maCommunauté and its audience over the years, including:
- Ça vaut le détour,
which has shared more than 300 stories showcasing organizations,
individuals and companies in Quebec’s outlying regions.
- À l’affût, one of
maCommunauté’s very first shows, produced since 2013, on hunting
- Clopin Lanouille, a
popular children’s show. The four episodes of the series published
on YouTube have drawn over a million views.
Exciting programming is coming for
New shows to inspire and entertain are coming this
fall. Here’s a look at what’s to come:
- Les yeux de mon
camion: This show explores the Gaspé Peninsula alongside
heavy equipment operators, introducing viewers to their stories,
career paths and daily work. Viewers can learn more about their
mission and how their impressive machines work.
- 1001 visages: Every
community has exceptional people who stand out for their
personalities, jobs and community involvement. 1001 visages gives
us a special opportunity to meet the unique and colourful people in
our outlying regions.
- Papi Toucroche: This
show for younger children revisits classic tales, told through the
lens of Papi’s not entirely reliable memory. This children’s show
offers plenty of laughs and surprises.
TELUS customers can access the maCommunauté channel
by going to channel 511. The content is also available as Video on
Demand on channel 497, giving Optik TV subscribers access to their
favourite shows at any time.
For more information on maCommunauté, visit
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