The multi-year partnership makes BioSteel the
official sports drink of the Toronto Raptors team, and presenting
partner of Raptors Training Camp
NEW YORK, Dec. 10, 2020 /CNW/ - BioSteel today
announced a multi-year deal with the Toronto Raptors as the team's
official sports drink partner. The partnership designates the
sports hydration company as the official sports drink of the team
and presenting partner of Raptors Training Camp, which began
earlier this week in Tampa,
"The Raptors have been purchasing BioSteel products since day
one," said Michael Cammalleri,
Co-Founder and Co-CEO, BioSteel. "With this alliance, BioSteel has
the opportunity to hydrate Canada's NBA team and we're thrilled that they
have chosen to partner with a sugar-free sports drink company."
The multi-year partnership will make BioSteel's new sugar-free
sports drink in an eco-friendly tetra pak available to players on
the sidelines. The deal also includes prominent BioSteel branding
at all Raptors home games, in addition to branding at the team's
training facility in Toronto.
BioSteel's logo will be seen on coolers, cups, and on sidelines and
bench areas, home and visiting team chair backs, courtside LEDs and
pole pad signage. BioSteel's sports drink will be available
in all sideline coolers and locker rooms.
"With the help of BioSteel, our athletes will stay hydrated with
products that put health and wellness first, and play at the
highest level," said Jordan Vader,
Vice President, Global Partnerships & Retail, MLSE. "It is this
commitment to sport hydration and performance that we share with
this leading organization in the sport drink industry, during a
season that our fans will never forget."
BioSteel was founded in 2009 with a focus on all-natural,
sugar-free, and nutritious products. This year, BioSteel has rolled
out a ready-to-drink electrolyte-packed sports drink in
eco-friendly tetra paks, in a range of flavors. Trusted by top
professional athletes globally, BioSteel's premium sugar-free
sports drink has been designed in the most natural way
Originally formulated for professional athletes, BioSteel's
products have gained popularity amongst consumers due to the
authenticity of the brand's partnerships and the quality and
efficacy of its products. This relationship allows BioSteel to
continue to tell its authentic story that started in the locker
room and is now entering into the mass retail market as it expands
through the brand's recently signed distribution agreements.
For more information on where to purchase BioSteel's new sports
drink, please visit biosteel.com.
BioSteel is a North American operated
sports hydration company that was built on the mandate of providing
the safest, healthiest, and most effective line of nutritional
products available. BioSteel products are currently readily
available across North America,
and globally with select retail partners or direct to consumers
online, through www.biosteel.com.
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SOURCE BioSteel Sports Nutrition Inc.