Canadian premium flower market leader delivers
10 new strains to address growing consumer demand for premium
flower with high THC potency from sought-after strains
SMITHS FALLS, ON, Nov. 17, 2021 /CNW/ - Canopy Growth Corporation
("Canopy Growth" or "the Company") (TSX: WEED)
(NASDAQ: CGC), a world-leading diversified cannabis, hemp, and
cannabis device company, today unveiled a new lineup of premium
flower offerings across its 7ACRES, 7ACRES Craft Collective and
DOJA brands, including a range of national and limited-edition
craft strains. These sought-after strains meet the growing demand
of the Canadian flower market and deliver the Company's commitment
to deliver on consumers' evolving preferences.
Expanding on the successful 7ACRES portfolio, the Company is
pleased to unveil two new national strains – 7ACRES Wappa 49 and
7ACRES Papaya - grown in the Company's state-of-the-art
hybrid-greenhouse cultivation facility in Kincardine, Ontario and now available in 7
gram formats. Following the original release of 7ACRES Wappa in
2018, which quickly grew in popularity, the 7ACRES team brought the
strain back with a new phenotype - #49 - selected in-house for its
pungent aroma and high THC potency.
7ACRES Craft Collective Lineup:
The 7ACRES Craft Collective brand continues to bring new craft
offerings to market, including the recently launched 7ACRES Craft
Collective Jet Fuel Cookies – a limited-edition strain known for
its sweet fuel-forward aroma that is grown in British Columbia, and available in
Prince Edward Island and
Ontario while quantities last.
Through the 7ACRES Craft Collective, Canopy Growth is able to
continue bringing consumers a wide variety of rotating strains,
while also providing a launching pad for a number of skilled craft
growers to gain market experience under the guidance of both the
7ACRES and Canopy Growth teams.
In tandem, two new national strains – DOJA 91K and DOJA Sour Kush – are now available under
the DOJA brand. These indica-dominant strains with unique genetic
profiles leverage DOJA's British
Columbia grow techniques of hang-drying and hand-finishing
the flower to ensure consistently high THC attainment and
preservation of the aroma and flavour profile of the plant.
As part of DOJA's small-batch, craft program, five new
limited-edition strains are available in 3.5 gram formats while
quantities last, including: DOJA Crescendo, DOJA Cali Kush Cake,
DOJA Black Cherry Punch, DOJA Sour Glue and DOJA GMO Garlic Breath.
These strains were selected based on in-demand premium flower
attributes and provide Canadians with premium quality flower this
Okanagan-born brand is known for in British Columbia.
"The strong performance of our premium flower strains DOJA
Okanagan Grown Ultra Sour and 7ACRES Jack Haze have helped Canopy
build on its #1 market share in Canadian premium dried flower, with
twice the market share of our leading competitor last quarter,"
said Kelly Olsen, Vice President,
Global Flower Business. "We are committed to providing the Canadian
consumer with a wide range of flower products and the launch of
these ten new flower offerings delivers the premium credentials
they're looking for."
The Canadian premium flower market continues to grow, accounting
for more than 25 per cent of all recreational market flower sales
across Canada in Q2, with a volume
increase of 12 per cent over Q1 FY221. In line with
consumer demand, Canopy Growth continues to strengthen its flower
portfolio, with a focus on enhancing cultivation techniques and
rigorous quality control, while expanding its portfolio to deliver
superior genetics, with several dried flower and pre-roll joint
launches on the horizon in 2022.
These new DOJA, 7ACRES and 7ACRES Craft Collective strains are
available for purchase nationally via legal recreational cannabis
retail locations and e-commerce channels, with select strains
available for a limited-time only.
About Canopy Growth Corporation
Canopy Growth (TSX:WEED, NASDAQ:CGC) is a world-leading diversified
cannabis and cannabinoid-based consumer product company, driven by
a passion to improve lives, end prohibition, and strengthen
communities by unleashing the full potential of cannabis.
Leveraging consumer insights and innovation, we offer product
varieties in high-quality dried flower, oil, softgel capsule,
infused beverage, edible, and topical formats, as well as vaporizer
devices by Canopy Growth and industry-leader Storz & Bickel.
Our global medical brand, Spectrum Therapeutics, sells a range of
full-spectrum products using its colour-coded classification system
and is a market leader in both Canada and Germany. Through our award-winning Tweed and
Tokyo Smoke banners, we reach our adult-use consumers and have
built a loyal following by focusing on top quality products and
meaningful customer relationships. Canopy Growth has entered into
the health and wellness consumer space in key markets including
Canada, the United States, and Europe through BioSteel sports nutrition, and
This Works skin and sleep solutions; and has introduced additional
federally-permissible CBD products to the
United States through our First & Free and Martha
Stewart CBD brands. Canopy Growth has an established partnership
with Fortune 500 alcohol leader Constellation Brands. For more
information visit www.canopygrowth.com.
Notice Regarding Forward-Looking Information
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"forward-looking information" within the meaning of applicable U.S.
and Canadian securities laws (collectively, "forward-looking
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to Canopy Growth Corporation ("Canopy") can be found under the
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10-K for the year ended March 31,
2021, filed with the Securities and Exchange Commission and
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1. CGC Internal Data, January – October
2021, Calculated using internal proprietary market share
tool that utilizes point of sales data supplied by a third-party
data provider, government agencies and our own retail store
operations across the country.
SOURCE Canopy Growth Corporation