Leading global cannabis company continues to
expand beverage portfolio with exciting new products
FALLS, ON, June 30, 2022 /PRNewswire/ - Canopy Growth
Corporation ("Canopy Growth" or the "Company") (TSX: WEED) (NASDAQ:
CGC), a world-leading diversified cannabis, hemp, and cannabis
device company, today announced the continued expansion of its
cannabis beverage portfolio and a brand campaign that drives
awareness of its wide range of cannabis beverages just in time for
the summer season. Boasting the category's fastest growing
brands,1 Canopy Growth continues to show its leadership
in beverages and ongoing commitment to meeting customer demand.
The Company showcases its diverse portfolio of cannabis
beverages in its new Just Hits Different brand campaign
which offers adult consumers a new way to enjoy familiar
experiences, and a different type of drink to consume during
special summer occasions like long weekends. The campaign comes to
life across digital and social channels and aims to drive traffic,
create awareness, and convert sales in store.
The campaign also features an interactive and educational
flavour sampling program, the biggest the category has ever seen.
Consumers can visit one of more than 1,400 Canadian cannabis retail
locations to try a non-active flavour sample of products like Tweed
Fizz Mango, Tweed Iced Tea Lemon, Deep Space Limon Splashdown, and
Quatreau Passionfruit & Guava. The pop-up sampling events give
consumers an opportunity to learn about the products, engage with
brand ambassadors, and experience the flavours before adding them
to their shopping cart.
When consumers arrive in store, they will see a bigger-than-ever
range of flavour-forward cannabis beverages from brands like Tweed,
a 5 mg THC segment leader, and Deep Space, a high potency 10mg THC
brand known for its bold, nostalgic flavours with a unique twist.
Familiar favourites from Quatreau and Ace
Valley, plus new offerings from Vert, round out the summer
line-up, giving consumers a wide variety of options.
To make room for its new offerings and increased distribution,
785 fridges have been added in retail locations across the country,
quadrupling their fridge footprint and further emphasizing the
breadth and depth of their beverage portfolio.
"Our insights tell us that taste and seasonality play a key role
in consumer choice, which is why we're excited to offer a range of
new and familiar flavours for the summer," said Tara Rozalowsky, Vice President, Brand Marketing
at Canopy Growth. "Our sampling events give consumers a chance to
try our great-tasting beverage flavours, so when they're ready to
add a beverage to their basket and experience cannabis in a whole
new way, they know what our brands have to offer."
In addition to the recently announced Deep Space Orange Orbit
and The Grape Unknown and range of Tweed Fizz and cannabis iced tea
beverages, consumers will be able to enjoy three new beverage
offerings debuting this summer:
- Deep Space Ginger Ale Galaxy: Small, potent and
ready-to-go, this infused carbonated beverage inspired by one of
the top five carbonated drink flavours,2 offers the
gingery bite of a classic ginger ale, but with a unique twist of
lemongrass. It's fueled by 10 mg of THC and comes in a 222 ml sleek
- Vert Solstice (Quebec
only): Offered in a 222 ml can, this sparkling citrus and
ginseng flavoured drink contains 5 mg of CBD and 2.5 mg of
- Vert Éclipse (Quebec
only): Offered in a 222 ml can, this sparkling blackberry and
lavender flavoured drink contains 10 mg of CBD and 2 mg of
Canopy Growth's beverage offerings are available for purchase
via legal recreational cannabis retail locations and e-commerce
channels, with select products available in certain regions and for
a limited time only.
About Canopy Growth
Canopy Growth (TSX: WEED, NASDAQ: CGC) is a world-leading
diversified cannabis and cannabinoid-based consumer product
company, driven by a passion to improve lives, end prohibition, and
strengthen communities by unleashing the full potential of
cannabis. Leveraging consumer insights and innovation, we offer
product varieties in high-quality dried flower, oil, softgel
capsule, infused beverage, edible, and topical formats, as well as
vaporizer devices by Canopy Growth and industry-leader Storz &
Bickel. Our global medical brand, Spectrum Therapeutics, sells a
range of full-spectrum products using its colour-coded
classification system and is a market leader in both Canada and Germany. Through our award-winning Tweed and
Tokyo Smoke banners, we reach our adult-use consumers and have
built a loyal following by focusing on top quality products and
meaningful customer relationships. Canopy Growth has entered into
the health and wellness consumer space in key markets including
Canada, the United States, and Europe through BioSteel sports nutrition, and
This Works skin and sleep solutions; and has introduced additional
federally-permissible CBD products to the
United States through our First & Free and Martha
Stewart CBD brands. Canopy Growth has an established partnership
with Fortune 500 alcohol leader Constellation Brands. For more
information visit www.canopygrowth.com.
Notice Regarding Forward-Looking Information
This press release contains "forward-looking statements" and
"forward-looking information" within the meaning of applicable U.S.
and Canadian securities laws (collectively, "forward-looking
statements"), which involve certain known and unknown risks and
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cautioned not to place undue reliance on these forward-looking
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Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management, are inherently subject to significant business,
economic and competitive risks, financial results, results,
performance or achievements expressed or implied by those
forward-looking statements and the forward-looking statements are
not guarantees of future performance. Accordingly, there are or
will be important factors that could cause actual outcomes or
results to differ materially from those indicated in these
statements. A discussion of some of the material factors applicable
to Canopy Growth Corporation ("Canopy") can be found under the
section entitled "Risk Factors" in Canopy's Annual Report on Form
10-K for the year ended March 31,
2022, filed with the Securities and Exchange Commission and
with applicable Canadian securities regulators, as such factors may
be further updated from time to time in its periodic filings with
the Securities and Exchange Commission and with applicable Canadian
securities regulators, which can be accessed at
www.sec.gov/edgar and www.sedar.com, respectively. These
factors should not be construed as exhaustive and should be read in
conjunction with the other cautionary statements that are included
in this press release and in the filings. Any forward-looking
statement included in this press release is made as of the date of
this press release and, except as required by law, Canopy disclaims
any obligation to update or revise any forward- looking statement.
Readers are cautioned not to put undue reliance on any
forward-looking statement. Forward-looking statements contained in
this press release are expressly qualified by this cautionary
Internal Data, May 2022, calculated using internal proprietary
market share tool that utilizes point of sales data supplied by a
third-party data provider, government agencies and our own retail
store operations across the country.
2 Datassential, US Chains &
Independents 2021, CSD Flavours, Menu Penetration by
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SOURCE Canopy Growth Corporation