ELSE rapidly expands distribution to provide
nationwide product availability in retail, Amazon.com and Else's
e-store
VANCOUVER, BC, Oct. 28, 2020 /CNW/ - ELSE NUTRITION
HOLDINGS INC. (TSXV: BABY) (OTCQX: BABYF) (FSE: 0YL)
("Else" or the "Company"), a commercial stage
developer of plant-based alternatives to dairy-based baby
nutrition, is pleased to provide an update on upcoming
availability of the Company's products in U.S. retail stores.
The Company expects to begin its initial store distribution via
KeHE Distributors in western and southern regions of the United States as early as late
November 2020, and is to include up
four regional accounts and one national key account, totaling 380
stores in advance of the Christmas season.
U.S. Retail Distribution and Rollout
Following the recent successful e-store and Amazon launch for
its plant-based toddler nutrition line, Else has been working
diligently through its network of retail brokers and KeHE
Distributors on strategic 'Brick & Mortar' account listings
across various critical US regions.
"We are very encouraged with the aggressive interest we have
received for our product. Parents and families have waited a long
time for a plant-based alternative to dairy-based baby
nutrition. Soon parents across the
United States will be able to find our product at stores
near them in addition to being able to order online," said Mrs.
Hamutal Yitzhak, CEO and Co-Founder
of Else.
About Else Nutrition Holdings Inc.
Else Nutrition GH Ltd. is an Israel-based food and nutrition company
focused on developing innovative, clean and plant-based food and
nutrition products for infants, toddlers, children, and adults. Its
revolutionary, plant-based, non-soy, formula is a clean-ingredient
alternative to dairy-based formula. Else Nutrition (formerly INDI)
won the "2017 Best Health and Diet Solutions" award at the Global
Food Innovation Summit in Milan.
The holding company, Else Nutrition Holdings Inc., is a publicly
traded company, listed as TSX Venture Exchange under the trading
symbol BABY and is quoted on the US OTC Markets QX board under the
trading symbol BABYF and on the Frankfurt Exchange under the symbol
0YL. Else's Executives includes leaders hailing
from leading infant nutrition companies. Many of Else advisory
board members had past executive roles in companies such as
Mead Johnson, Abbott Nutrition, Plum Organics and leading infant
nutrition Societies, and some of them currently serve in
different roles in leading medical centers and academic institutes
such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv
University, Schneider Children's Medical Center of
Israel, Rambam Medical Center and
Technion, Israel and University
Hospital Brussels, Belgium.
For more information, visit: elsenutrition.com or
@elsenutrition on Facebook and Instagram.
TSX Venture Exchange
Neither the TSX Venture Exchange nor its regulation services
provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute
"forward-looking statements" within the meaning of applicable
securities legislation. Forward-looking statements are typically
identified by words such as "will" or similar expressions.
Forward-looking statements in this press release include statements
with respect to the anticipated dates for filing the Company's
financial disclosure documents. Such forward-looking
statements reflect current estimates, beliefs and assumptions,
which are based on management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that there will be no interruptions or
supply chain failures as a result of COVID 19 and that the
manufacturing, broker and supply logistic agreement with the
Company do not terminate. Actual results may differ from the
estimates, beliefs and assumptions expressed or implied in the
forward-looking statements. Readers are cautioned not to
place undue reliance on any forward-looking statements, which
reflect management's expectations only as of the date of this press
release. The Company disclaims any obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
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SOURCE Else Nutrition Holdings Inc.