- Urban Renaissance is part of Dassault Systèmes’ “The Only
Progress is Human” initiative to inspire the use of virtual
worlds to drive sustainable innovations
- Exciting collaboration is with renowned Korean artist Yiyun
Kang, who was recently awarded the British Council Alumni Award for
Culture and Creativity in 2022.
- Immersive experience taking place at the Dongdaemun Design
Plaza in Seoul explores how sustainable cities can thrive as
urbanization increases
Dassault Systèmes today announced Urban Renaissance, the
most recent installment in its “The Only Progress is Human”
initiative to shape a better future. Urban Renaissance showcases
Dassault Systèmes’ vision of the city of tomorrow through an
innovative 3D video mapping projection designed by Korean artist
and researcher Yiyun Kang and projected onto the Dongdaemun Design
Plaza in Seoul.
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Image copyright Dassault Systèmes - Yiyun
Kang
“‘Geofuture’ is my large-scale public projection work that maps
the DDP in Seoul. Inspired by Dassault Systèmes’ vision of
designing our city, this project imagines our future life that will
be realized by sustainable innovation,” said Yiyun Kang.
“The city of tomorrow needs to be resilient to be sustainable.
We need new solutions that enable citizens to benefit from a
virtual twin of their city to test solutions in the virtual world
before implementing them in the real world,” said Victoire de
Margerie, Vice President, Corporate Equity, Marketing &
Communications, Dassault Systèmes. “Urban Renaissance will explore
how sustainable cities can thrive as urbanization increases. For
this, we chose the vibrant city of Seoul, and to collaborate with
Yiyun Kang, an exciting, renowned local artist who reflects our
vision of urban renaissance – a vision for the sustainable and
healthy city of tomorrow.”
The reveal of Urban Renaissance and a related talk show will be
broadcast during a live event on LinkedIn, YouTube and Dassault
Systèmes’ website on January 31 at 17h00 CET. Viewers will have the
opportunity to discover the artist’s monumental artwork projected
onto the Dongdaemun Design Plaza and learn what the city of
tomorrow will look like according to Dassault Systèmes and experts
such as Bogdan Zaha from Zaha Hadid Architects. To watch Urban
Renaissance live, click here.
The virtual twin experience of a city improves quality of
life for its citizens With growing populations and an
increasing number of climate issues, cities need to be more
sustainable and healthy in all aspects, while also continuing the
pursuit of a better quality of life for all. This will be possible
by creating sustainable buildings, using renewable materials,
involving citizens in the definition of the city of tomorrow,
providing more inclusive public services, and finding new solutions
for mobility, agriculture and greener energy.
Dassault Systèmes is leading the way by providing the technology
to model, simulate, analyze, visualize and experience complete
cities in the virtual world, to improve how they are built in the
real world and the quality of life within them. These virtual twin
experiences – visual, digital, 3D models that represent reality
with scientific accuracy and are tested and perfected in the
context of their use – consider the city environment as well as the
infrastructure and commodities needed to build it. Citizens,
businesses and city officials can use them to work together to
imagine a more sustainable, circular future while simulating and
understanding the social and ecological impacts of every design
decision they make, before implementing the optimal solution.
Dongdaemun Design Plaza: a symbolic building for Urban
Renaissance The Dongdaemun Design Plaza is the perfect example
of what can be designed using Dassault Systèmes’ software, as it
was conceived and designed by Zaha Hadid Architects using CATIA -
one of Dassault Systèmes’ solutions. The Dongdaemun Design Plaza,
abbreviated as DDP, is a major urban landmark in Seoul with a
neofuturistic design characterized by its powerful curving forms.
The building is the centerpiece of South Korea's design, art and
fashion hub and a popular destination for both local residents and
tourists.
About Yiyun Kang Dr Yiyun Kang received her BFA from
Seoul National University, MFA from UCLA’s Design & Media Arts,
and PhD from Royal College of Art (RCA). Kang is currently a
visiting lecturer at the RCA and a fellow of Royal Society of Arts
(FRSA). She held exhibitions at numerous art institutions including
the Seoul Museum of Art, Victoria and Albert Museum, and
participated in international events such as Venice Architecture
Biennale (Venice, Italy) and Shenzhen New Media Art Festival. Kang
did her artist residency in V&A, Korea National Museum of
Modern and Contemporary Art (MMCA) and Seoul Museum of Modern Art.
In 2020, she participated in the transcontinental contemporary art
project CONNECT, BTS as the only Korean artist; in 2017, she
received the Red Dot Award with Deep Surface, a commissioned
exhibition by Max Mara. Kang’s work has been acquired by V&A.
Kang is featured in Bloomberg’s Art+Technology series and her
writings have been published in the Leonardo Journal (MIT Press)
and Practices of Projections, published by Oxford University Press.
Kang has been awarded the British Council Alumni Award for Culture
and Creativity in 2022. She participated in several conferences and
symposiums including SIGGRAPH and NEXUS Pavilion, organized by La
Biennale di Venezia. Kang also gives lectures at Politecnico di
Milano (Milano), SOAS University of London (London), and Sotheby’s
Institute of Art (London), Seoul National University (Seoul) and
KAIST (Daejeon). Recently Kang had a solo exhibition Anthropause at
PKM gallery (Seoul), and her group exhibition Cubically Imagined is
traveling from Paris to Hong Kong, Moscow and Beijing.
FOR MORE INFORMATION
Dassault Systèmes’ The Only Progress is Human initiative:
Launched in 2020, The Only Progress is Human features a series
of “acts” aimed to increase awareness of societal and environmental
challenges and inspire the use of virtual worlds to drive
sustainable innovations. Prior to Urban Renaissance, these acts
included: Virtual Harmony, a unique musical and visual experience
demonstrating how virtual worlds can change the way we experience
emotions; Water for Life, a set of initiatives to help industry
consume smarter and protect the world’s most precious resource; and
Living Heritage, a student program to experience six UNESCO World
Heritage Sites as they may have existed in the past while nurturing
skills to innovate for a more sustainable world. Visit:
https://www.3ds.com/progress-is-human
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Presenting Urban Renaissance, featuring a 3D mapping project
illustrating the city of tomorrow by Korean artist Yiyun Kang
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About Dassault Systèmes
Dassault Systèmes, the 3DEXPERIENCE Company, is a catalyst for
human progress. We provide business and people with collaborative
virtual environments to imagine sustainable innovations. By
creating 'virtual twin experiences’ of the real world with our
3DEXPERIENCE platform and applications, our customers push the
boundaries of innovation, learning and production. Dassault
Systèmes’ 20,000 employees are bringing value to more than 300,000
customers of all sizes, in all industries, in more than 140
countries. For more information, visit our website.
© Dassault Systèmes. All rights reserved. 3DEXPERIENCE, the
Compass icon, the 3DS logo, CATIA, BIOVIA, GEOVIA, SOLIDWORKS,
3DVIA, ENOVIA, NETVIBES, MEDIDATA, CENTRIC PLM, 3DEXCITE, SIMULIA,
DELMIA, and IFWE are commercial trademarks or registered trademarks
of Dassault Systèmes, a French “société européenne” (Versailles
Commercial Register # B 322 306 440), or its subsidiaries in the
United States and/or other countries.
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Dassault Systèmes Press Contacts Corporate /
France Arnaud MALHERBE arnaud.malherbe@3ds.com +33 (0)1 61 62 87
73
North America Natasha LEVANTI natasha.levanti@3ds.com +1 (508)
449 8097
EMEAR Virginie BLINDENBERG virginie.blindenberg@3ds.com +33 (0)
1 61 62 84 21
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India Kriti ASHOK kriti.ashok@3ds.com +91 9741310607
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