NEW BRUNSWICK, N.J. and
TORONTO, Dec. 22, 2020 /CNW/ -- Engagement Labs Inc.
(TSXV: EL) (the "Company") announced today that it has secured a
three-year renewal with a leading media agency. The deal is valued
at CAD $430,000 with a 2.5% increase
on the second and third years of the contract. TotalSocial® has
become an integral tool to create strategies and evaluate
performance for the Agency in driving media and ad
performance.
"We are excited to continue our work with the Agency in
providing them with insights to drive advertising strategies and
increase the totality of conversations happening among their
clients that drive optimal business results," said Ed Keller, CEO at Engagement Labs. "This renewal
is another example of our clients and brands reengaging as we go
into 2021."
The media agency uses Engagement Labs data in several different
ways, including media planning, understanding the impact of
communications plans on key performance indicators like advocacy,
quantifying the multicultural influencer marketplace in the U.S.,
market mix models that quantify the impact of marketing investment,
and new business pitches. The renewal occurred after deeper
engagement with the Agency's clients in four sectors: consumer
electronics, healthcare, streaming services and one of the largest
global financial services company.
"A key component to Engagement Labs' growth strategy is to
expand our business with our clients and renewing their contracts.
This agency shares that belief, and integrates our TotalSocial data
into their work on behalf of their impressive list of Fortune 500
clients," adds Steven Brown,
President and Chief Revenue Officer of Engagement Labs. "We are
extremely excited by this renewal as it is a great example of a
client seeing the value of our platform across the organization and
supporting their growth. The ultimate expression of this is their
renewing with a long-term commitment."
About Engagement Labs
Engagement Labs (TSXV: EL) is
an industry-leading data and analytics firm that provides social
intelligence for Fortune 500 brands and companies.
To learn more visit www.engagementlabs.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
For media inquiries please contact:
Vanessa Lontoc / Ed
Keller, CEO
Engagement Labs
vanessa.lontoc@engagementlabs.com /
ed.keller@engagementlabs.com
SOURCE Engagement Labs