/NOT FOR DISSEMINATION IN THE UNITED
STATES OR FOR DISTRIBUTION TO UNITED
STATES WIRE SERVICES./
EDMONTON, March 26, 2019 /CNW/ - Fire & Flower Holdings
Corp. ("Fire & Flower" or the "Company") (TSXV: FAF), today
announced successful first month operations of its cannabis Click
& Collect service.
The Click & Collect service allows age-verified adult-use
cannabis consumers to reserve cannabis and accessory products for
pickup at stores across the provinces of Alberta and Saskatchewan. The service was launched as part
of the Company's mission to curate the world of cannabis for its
customers who seek a more convenient and informative buying
experience. Certain cannabis products sell out rapidly, and the
Click & Collect service ensures customers are able to reserve
high-demand products and receive priority service when visiting a
store.
"The Click & Collect service has been adopted very
favourably, particularly by our loyal customers using mobile
devices," shared Trevor Fencott,
Fire & Flower's Chief Executive Officer. "We are seeing rapid
and continuous growth in use of our Click & Collect service
across the entire Fire & Flower retail network."
The service was developed by HiFyre Inc., Fire & Flower's
digital product studio that was acquired by the Company in July of
2018. HiFyre Inc. has significant cannabis e-commerce experience
including work for Mettrum Health Corp., Starseed Medicinal Inc.
and Canopy Growth Corporation.
About Fire & Flower
Fire & Flower is a leading
purpose-built, independent adult-use cannabis retailer poised
to capture significant Canadian market share. The Company guides
consumers through the complex world of cannabis through
education-focused, best-in-class retailing while the HiFyre digital
platform connects consumers with cannabis products. The Company's
leadership team combines extensive experience in the cannabis
industry with strong capabilities in retail operations.
Fire & Flower Holdings Corp. owns all issued and outstanding
shares in Fire & Flower Inc., a licenced cannabis retailer in
the provinces of Alberta and
Saskatchewan and consultant to
Fire & Flower-branded retail locations in province of
Ontario.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain
forward-looking information within the meaning of applicable
Canadian securities laws ("forward-looking statements"). All
statements other than statements of present or historical fact are
forward-looking statements. Forward-looking statements are often,
but not always, identified by the use of words such as
"anticipate", "achieve", "could", "believe", "plan", "intend",
"objective", "continuous", "ongoing", "estimate", "outlook",
"expect", "project" and similar words, including negatives thereof,
suggesting future outcomes or that certain events or conditions
"may" or "will" occur. These statements are only
predictions.
Forward-looking statements are based on the opinions and
estimates of management of the Company at the date the statements
are made based on information then available to the Company.
Various factors and assumptions are applied in drawing conclusions
or making the forecasts or projections set out in forward-looking
statements. Forward-looking statements are subject to and involve a
number of known and unknown risks and uncertainties, many of which
are beyond the control of the Company, which may cause the
Company's actual performance and results to differ materially from
any projections of future performance or results expressed or
implied by such forward-looking statements. No assurance can be
given that the expectations reflected in forward-looking statements
will prove to be correct.
The Company assumes no obligation to publicly update or
revise forward-looking statements to reflect new information,
future events or otherwise, except as expressly required by
applicable law.
SOURCE Fire & Flower Holdings Corp.