QVC Italia SRL Launches “likeQ,” an Interactive Livestream Shopping App Powered by OOOOO
January 13 2022 - 10:30AM
OOOOO Entertainment Commerce Limited (“OOOOO” or the “Company”)
(OOOO:TSXV, OTCQB:OOOOF), a mobile commerce platform, is pleased to
announce the launch of QVC Italia SRL’s (“QVC Italia”) “likeQ.” As
previously announced, QVC Italia and OOOOO have joined forces to
launch an interactive livestream shopping app in Italy powered by
the Company’s proprietary technology and platform for mobile
commerce.
On likeQ, QVC customers can join some of Italy’s
leading shopping experts, for exciting, live discussions on the
latest trends and hottest products in fashion, beauty, home décor,
and more – all while liking, hearting, sharing and buying, in real
time. The livestreams are designed and formatted for smartphone
users on the go and feature a mix of premium brands and new
products, along with limited time offers, viewer contests and other
fun extras. The presenters share stories about each product and
respond live to viewer questions and comments. Customers can
research the products and complete purchases without leaving the
livestream experience and can follow their favorite shows and
search past shows by category in the video-on-demand library. The
app can also be downloaded onto tablets.
The new app expands QVC’s vCommerce offerings in
Italy, which also include a broadcast channel, a website, a variety
of social pages, and another mobile app. The broadcast reaches 25
million homes and features 17 hours of live content a day, while
the website attracts 33 million digital sessions a year. Worldwide,
QVC reaches more than 200 million homes via its 12 broadcast
networks and reaches millions more via multiple streaming services,
websites, mobile apps and social pages. QVC is part of Qurate
Retail Group, the largest player in video commerce (“vCommerce”),
which includes video-driven shopping across linear TV, ecommerce
sites, digital streaming and social platforms.
“likeQ offers a unique livestream shopping
experience for Italian shoppers that’s available anytime, anywhere,
with lively, entertaining content and fast, easy purchasing,” said
Giorgio De Gobbi, Digital Store & Content Strategy Director for
QVC Italy. “This new app gives our current customers an exciting
new way to experience QVC while inviting others who love livestream
shopping into our shopping community.”
“The new app fits perfectly into our
multiplatform vCommerce network,” De Gobbi added. “QVC has always
been a trailblazer and leader in video commerce, with the expertise
and relationships to open new horizons in this space.”
OOOOO’s Chief Executive Officer Sam Jones
commented, "QVC transformed the retail industry by pioneering video
commerce when technology did not exist for digital retail. The
company remains a global leader in video commerce across linear TV,
ecommerce sites, digital streaming, and social platforms. As video
commerce has evolved and consumer devices have changed, the
provision of sleek and intuitive shopping experiences has become
critical as retail becomes a form of entertainment. OOOOO aims to
help retailers, brands and entrepreneurs express themselves by
video, through engaging and interactive content that is
entertainment first, commerce second. We are excited to collaborate
with QVC Italia SRL and provide their team with our best-in-class
proprietary technology platform. Together, we will deliver the next
generation of video commerce to the Italian market and hopefully
beyond."
QVC is promoting the new app through a digital
campaign with the tagline “likeQ: Shop live as you like.” The app
is the result of a collaboration with OOOOO Entertainment Commerce
Limited (TSXV:OOOO, OTCQB:OOOOF), a mobile commerce platform that
provided the proprietary technology and platform.
About OOOOO Entertainment Commerce
OOOOO Entertainment Commerce operates a
technology platform that enables retailers, brands and
entrepreneurs to share product-based opinions directly to consumers
through live, interactive, shoppable videos. The platform also
offers gamification and social features which reward the community
for helping to grow the user base, reducing the need for
traditional ad networks.
The Company was founded in 2020 by Sam Jones and Eric Zhang and
has offices in Oxford and Shanghai.
For further information please contact:
OOOOO Entertainment Commerce Limited
Sam Jones, Chief Executive Officer |
Investor Relations |
604.265.0771 |
416.842.9003 |
sam@ooooo.com |
investors@ooooo.com |
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ACCURACY OF THIS RELEASE.
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constitute “forward-looking statements”. Forward-looking statements
are statements that address or discuss activities, events or
developments that OOOOO expects or anticipates may occur in the
future. When used in this news release, words such as “estimates”,
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anticipated trends in such markets; expectations regarding the
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estimate set out in the forward-looking statements may include, but
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increase visibility amongst consumers and convert users to revenue
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Source: OOOOO
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