Marquee Annual Property Presented by Lead
Sponsor Reckitt Benckiser Provides a National "Big Championship"
Platform to Young Storytelling Enthusiasts in the Region
TORONTO and MUMBAI,
India, Sept. 12, 2022 /CNW/ - QYOU Media
Inc. (TSXV: QYOU) (OTCQB: QYOUF) announced today that its
second broadcast channel in India,
Q Marathi, has officially launched its first integrated
multi-platform property following the new Marathi channels launch
in April of 2022. The non-fiction IP, "Q Marathi Youth-Full
Mahakarandak" ("Big Championship") is a first of its kind
talent hunt for One Act Plays, more popularly known as
Ekankika, across five key cities in Maharashtra. Presenting
sponsor of the program is Reckitt Benckiser, one the world's
leading Fast Moving Consumer Goods (FMCG) companies.
Q Marathi is India's first pop-culture Marathi television
channel with a disruptive programming strategy offering viewers
differentiated content experiences across genres and time bands.
Q Marathi has been purposefully designed to redefine the
Marathi General Entertainment category (GEC). The channel features
content from Marathi social media creators while equally targeting
families and Gen Z with inclusive, universally appealing content
that brings programming to television viewers in new-age formats. Q
Marathi is available on leading Cable and DTH operators in
India such as TATA PLAY, AIRTEL
DTH, D2H, HATHWAY, DEN and many more.
Over the last three centuries, with strong roots in the Marathi
culture, theater has evolved as a format of storytelling across
various platforms including on social media. "Q Marathi
Youth-Full Mahakarandak", is an on-ground "big
championship" contest that will give an opportunity to the youth of
Maharashtra to present their stories and showcase them to a larger
set of audiences. The auditions will be spread over more than 100
colleges across five cities of the state with the best of the best
chosen and culminating into a mega ground event presented on the TV
channel, Q Marathi.
Speaking on the launch of Q Marathi's first non-fiction
IP and contest, QYOU Media CEO and Co-Founder Curt Marvis, said, "Maharashtra is one of the
most important regional markets for QYOU Media in India. It is recognized to be a hub for
dramatics. Recognizing this, Q Marathi's launch of
"Q Marathi Youth-Full Mahakarandak", is a step
forward in creating a platform that will showcase the best of young
talent and bring stories that are original and fresh into the
limelight. This program is a first of its kind in Maharashtra and
is expected to drive engagement within the local creator community
and among advertisers like Reckitt Benckiser who are seeking to
reach them. This style of an integrated, multi-platform property is
one of the many initiatives on our slate in the coming year and we
are thrilled that brands are showing immense faith in this approach
to achieve engagement with young consumers."
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q, we curate, produce and distribute
premium content across television networks, VOD and OTT platforms,
mobile phones, smart TV's and app-based platforms. We now have 5
emerging content destinations engaging over 125 million Indian
households weekly – The Q (mass entertainment), Q
Marathi (regional content), Q Kahaniyan (animated content), Q
Comedistaan (comedy focused) and our latest Q-GameX (live
gaming). Our influencer marketing company, Chtrbox, has
been a pioneer in India's creator
economy, leveraging data to connect brands to the right social
media influencers. In the United
States, we power major film studios, game publishers
and brands to create content and market via creators and
influencers. Founded and created by industry veterans from
Lionsgate, MTV, Disney and Sony, QYOU Media's millennial and Gen
Z-focused content reaches more than one billion consumers around
the world every month. Experience our work at
www.qyoumedia.com, www.theq.tv and www.theqyou.com and
www.chtrbox.com.
Join our shareholder chat group on Telegram:
http://t.me/QYOUMedia
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SOURCE QYOU Media Inc.