Cricket Predictive App "InPlay Cricket" and
Website "CricketNews.Com" To Co-Promote with QPLAY During Men's T20
World Cup Tournament Running October 16 to
November 13, 2022
TORONTO and MUMBAI,
India, Oct. 17, 2022 /CNW/ - QYOU Media
Inc. (TSXV: QYOU) (OTCQB: QYOUF) announced today that
The Q India, via its recently announced app QPLAY, has
secured a co-marketing agreement with Cricket Predictive App
"InPlay Cricket" and its affiliated website CricketNews.com.
The co-marketing effort has been launched during the Men's T20
World Cup, one of the most important and popular cricket
competitions of the year. The co-marketing effort will see
QPlay advertised and marketed on the InPlay Cricket app and on
CricketNews.com. In return, the two cricket products will be
similarly advertised across QPLAY's five channels, with a
particular emphasis on the recently launched QGameX. The parties
will share all revenue generated via the co-marketing efforts on an
affiliate basis.
Cricket is by far the most popular sport among India's population of 1.4 billion people and
is often referred to as a "religion" in the country due to the
extraordinary level of interest. The InPlay Cricket
Predictive App allows users to predict fixture results with prizes
offered for correct guesses. CricketNews.com is an all-encompassing
site for cricket news and will feature daily stories and updates on
this year's T20 World Cup, set in the host country of Australia.
Q PLAY currently carries The Q (flagship mass
entertainment Hindi channel), The Q Marathi (regional
content), Q Kahaniyan (animated content), Q Comedistaan (comedy
focused) and the most recently launched QGameX (live
gaming). All channels feature content that is based upon The
Q's unique programming approach, which highlights the best
content from social media creators and digital media stars. The
free app will be offered from the Google Play store &
App Store and directly on Smart TV's
and mobile devices.
Commenting on the co-marketing agreement, QYOU Media CEO and
Co-Founder Curt Marvis, said, "One
cannot understate how obsessive the country of India is about cricket. It seems to
capture the attention and passion of the entire nation. We
could not imagine a better category to begin drawing attention to
QPLAY and our brand than by tapping into that world with an app and
website made specifically for cricket fans, particularly during the
T20 tournament. We believe a channel like QGameX along with
all of our channels featuring content from digital and social stars
will resonate with these massive audiences. We look forward
to driving downloads, traffic and revenue along the way as we begin
our move into the Direct to Consumer market in India."
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q, we curate, produce and distribute
premium content across television networks, VOD and OTT platforms,
mobile phones, smart TV's and app-based platforms. We now have 5
emerging content destinations engaging over 125 million Indian
households weekly – The Q (mass entertainment), Q
Marathi (regional content), Q Kahaniyan (animated content), Q
Comedistaan (comedy focused) and our latest Q-GameX (live
gaming). Our influencer marketing company, Chtrbox, has
been a pioneer in India's creator
economy, leveraging data to connect brands to the right social
media influencers. In the United
States, we power major film studios, game publishers
and brands to create content and market via creators and
influencers. Founded and created by industry veterans from
Lionsgate, MTV, Disney and Sony, QYOU Media's millennial and Gen
Z-focused content reaches more than one billion consumers around
the world every month. Experience our work at
www.qyoumedia.com, www.theq.tv and www.theqyou.com and
www.chtrbox.com.
Join our shareholder chat group on Telegram:
http://t.me/QYOUMedia
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Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE QYOU Media Inc.