- Zoomd acquires substantially all of Albert's assets in a
cash & stock transaction
- The acquisition adds several Fortune 500 companies to
Zoomd's client base
- Albert's strong focus on Google and Facebook
auto-scaling is a powerful addition to the Zoomd
ecosystem
- Albert's self-service SaaS model aligns well with Zoomd's
future initiatives
VANCOUVER, BC, March 28,
2022 /CNW/ -- Zoomd Technologies Ltd. (TSXV:
ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd.
(collectively, "Zoomd" or the "Company"), the
marketing tech (MarTech) user-acquisition and engagement platform,
today announced its acquisition (the "Transaction") of
Albert Technologies Ltd. ("Albert") on March 27, 2022. Albert is a U.S.-based artificial
intelligence marketing platform for advertisers, driving fully
autonomous digital campaigns for some of the world's leading
brands. The consideration for the Transaction payable by Zoomd is a
combination of cash and shares paid on March
27, 2022, being the closing date, and a future share-based
earn-out payment, based on meeting certain criteria.
Albert processes and analyzes audience and tactical data at
scale, thereby autonomously allocating budgets and optimizing
creative and evolving campaigns across paid search and social
media. Albert's value proposition to its clients is to ease the
complexities of scaling, primarily using the Google and Facebook
platforms, by executing campaigns at a pace and scale that were
generally not previously possible. By autonomously combing through
mass amounts of data, converting this data into insights, and
autonomously acting on these insights, across channels, devices,
and formats, Albert eliminates the manual and time-consuming tasks
that generally limit the effectiveness and results of modern
digital advertising and marketing.
"While we are also releasing some of our products onto a
Self-Service and SaaS business model, Albert enhances our efforts
immediately, with additional solid offerings that cover branding
and awareness needs. Furthermore, we view Albert as complementary
for mobile apps, particularly with regards to our future plans
relating to Web3." said Ofer Eitan,
Zoomd CEO, adding "we view M&A activity, which includes
industry professionals, supplementary technology and solid customer
base, as a part of Zoomd's growth objective. This acquisition shows
our ambition to provide our partners a SaaS platform for scaling
with minor efforts. Albert's team is a group of extremely talented
veterans that fit Zoomd's culture. They have a number of Fortune
500 customers that will now be able to use our products and
services. We are happy and excited to have the team come on
board."
Or Shani, Founder and CEO of Albert commented: "We are excited
to join Zoomd, a fast growing company in the marketing technology
space. We believe that our business, based on our unique, patented
and proven technology, will further accelerate given the great
scale and financial strength of Zoomd."
For the purposes of the Transaction, the share component of the
consideration will be valued at the higher of (i) the closing price
of the shares on the date prior to their issuance and (ii)
US$1.00 per share. Zoomd did not
assume any of Albert's debt and no finder's fees were paid or are
payable in connection with the Transaction. All shares to be issued
pursuant to the Transaction are subject to the prior approval of
the TSX-V.
About Zoomd:
Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began
trading on the TSX Venture Exchange in September 2019, offers
a site search engine to publishers, and a mobile app
user-acquisition platform, integrated with a majority of
global digital media, to advertisers. The platform unifies more
than 600 media sources into one unified dashboard. Offering
advertisers, a user acquisition control center for managing all new
customer acquisition campaigns using a single platform. By unifying
all these media sources onto a single platform, Zoomd saves
advertisers significant resources that would otherwise be spent
consolidating data sources, thereby maximizing data collection and
data insights while minimizing the resources spent on the exercise.
Further, Zoomd is a performance-based platform that allows
advertisers to advertise to the relevant target audiences using a
key performance indicator-algorithm that is focused on achieving
the advertisers' goals and targets.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the Exchange)
accepts responsibility for the adequacy or accuracy of this
release.
DISCLAIMER IN REGARD TO FORWARD-LOOKING STATEMENTS
This news release includes certain "forward-looking statements"
under applicable Canadian securities legislation. Forward-looking
statements include, but are not limited to, statements with respect
the successful closing of the Transaction and the future success of
Albert, Zoomd's future ability to successfully continue its growth,
its ability to continue to deliver products and services largely
unimpacted by the privacy updates undertaken (or will be undertaken
in the future) by Google and Apple as well as its ability to
continue expanding into new geographies and industries.
Forward-looking statements are based on our current assumptions,
estimates, expectations and projections that, while considered
reasonable, are subject to known and unknown risks, uncertainties,
and other factors that may cause the actual results and future
events to differ materially from those expressed or implied by such
forward-looking statements. Such factors include, but are not
limited to: general business, economic, competitive, technological,
legal, privacy matters, political and social uncertainties
(including the impacts of the COVID-19 pandemic and the current war
in Ukraine), the extent and
duration of which are uncertain at this time on Zoomd's business
and general economic and business conditions and markets. There can
be no assurance that any of the forward-looking statements will
prove to be accurate, as actual results and future events could
differ materially from those anticipated in such statements.
Accordingly, readers should not place undue reliance on
forward-looking statements. The Company disclaims any intention or
obligation to update or revise any forward-looking statements,
whether because of new information, future events or otherwise,
except as required by law.
The reader should not place undue importance on forward-looking
information and should not rely upon this information as of any
other date. All forward-looking information contained in this press
release is expressly qualified in its entirety by this cautionary
statement.
FOR FURTHER INFORMATION PLEASE CONTACT:
Company Media Contacts:
Amit Bohensky
Chairman
Zoomd
ir@zoomd.com
Website: www.zoomd.com
Investor relations:
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com
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SOURCE Zoomd Technologies Ltd.