Entertainment Arts Research, Inc. Announces the Issuance of a Letter of Intent to Acquire Explain My Surgery, Inc.
September 24 2009 - 3:56PM
Business Wire
Entertainment Arts Research, Inc. (EARI) today announced that
they have issued a letter of intent to acquire Explain My Surgery,
Inc. (EMS) and have the company become a wholly-owned subsidiary of
EARI.
Explain My Surgery, Inc. (EMS) operates ExplainMySurgery.com,
which is an independent, unbiased, interactive, online educational
source of information for patients who are considering surgical
options. The site was created to provide patients information, in
laymen’s terms, to help them weigh the risks and benefits of
surgery; which can be a life altering decision. The site provides
information in an easy, yet comprehensive format that hopefully
will empower each patient to make an informed decision regarding
their surgery and to have realistic expectations of the
results.
The ExplainMySurgery.com interface is a HIPAA-compliant website
that guides patients through an easy-to-use information delivery
system. It is a beneficial tool for patients at home, in the
hospital admission's area or even in the physician's office. At
their convenience and own pace, patients have the ability to search
for their specific surgical procedure, review how the procedure is
performed, review the risks and benefits associated with procedures
and attain a better understanding of their prognosis. A report will
then be generated and sent to the hospital and physician which can
be incorporated into the patient medical records prior to informed
consent.
In addition to the benefits that Explain My Surgery provides
patients, physicians and staff also benefit from the site by
helping to facilitate better communication and also document that
adequate education was provided. Explain My Surgery is not to
replace the doctor, but to help focus the patients on specific
issues so that face-to-face doctor patient interaction is
maximized. EMS provides a service that is free of charge to
physicians.
EARI is currently working with EMS to enhance the site and
develop an interactive virtual world application that will provide
the technology and platform for patients to have direct access to
doctors and communicate with them in real time. In addition, the
collaboration with EMS is expected to expand beyond just providing
information on surgical procedures; rather the company plans to
also cover other areas of health and medicine.
Additional information can be found at:
http://www.reuters.com/article/pressRelease/idUS199242+27-Apr-2009+BW20090427
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