ICRD International Card Establishment Inc (CE)

LIFT Network, a division of International Card Establishment, Inc. (I.C.E.) (OTCBB: ICRD), today announced the release of Mobile Promotions, which enables merchants to send text alerts, coupons or messages directly to its customers' mobile phones, notifying them about special sales, discounts, and other value-added services.

Here is how it works: (1) a merchant subscribes to Mobile Promotions; (2) using LIFT's proprietary software, the merchant, either alone or in conjunction with a LIFT representative, creates a custom text messaging marketing campaign; and (3) Text messages are sent to a list of customers that have opted to receive promotional offers. See for yourself: Text to 59925, keyword: Launch.

Text message campaigns to mobile phones provide businesses -- regardless of size -- with an easy-to-use and very cost effective way of communicating, connecting and informing customers about special business offers. Text messaging is rapidly becoming the alternative means of marketing. LIFT's proprietary, web based messaging software includes interactivity features that are unique and assure that all mobile message campaigns comply with regulations concerning text messaging.

More than 11 billion text messages are sent monthly in the U.S. today, up 279 percent from the 2.9 billion sent in 2004. Indeed, other than talking, the most popular use of the cell phone is text messaging, done by 38 percent of owners; according to the Mobile Marketing Association.

The diversity of LIFT's merchant base will all benefit from Mobile Promotions in their own unique way. Incentives can be created to test drive a new car at auto dealerships, while restaurants can disseminate instant savings during defined hours to increase traffic that same day.

"The potential applications for Mobile Promotions are virtually limitless," said Dyson Barnett, President, LIFT Network. "Our proprietary text messaging software solution offers a degree of interactivity -- between merchant and customer -- that is unparalleled and will therefore engage a much broader number of customers than traditional marketing methods. Add in the potential to offer free gift and loyalty cards, balance inquiries and adding value to cards from an opt-in response by text messaging, and we have created a truly synergistic application that will help boost our other product offerings." William Lopshire, CEO, I.C.E., stated, "Mobile Promotions is another strong addition to the suite of marketing and promotional tools we have developed, which allow LIFT Network merchants to communicate with their customers and market their business in a cost effective manner, using technology that is typically only available to much larger enterprises."

About I.C.E. (http://www.cardnetone.com)

I.C.E. is a provider of diversified products and services to the electronic transaction processing industry. I.C.E. establishes merchant accounts for businesses that enable them to accept credit cards, debit cards and other forms of electronic payments; supplies point-of-sale systems; facilitates processing; and markets a proprietary Gift and Loyalty system that enables merchants to offer custom store-branded cards and access to proprietary marketing and promotional tools.

Forward-Looking Statements

This press release may contain forward-looking statements that are subject to risks and uncertainties. Important factors which could cause actual results to differ materially from those in the forward-looking statements, include but are not limited to: the company's short operating history which makes it difficult to predict its future results of operations; the company's initial history of operating losses with possible future losses which could impede its ability to address the risks and difficulties encountered by companies in new and rapidly evolving markets; the company's future operating results could fluctuate which may cause volatility or a decline in the price of the company's stock; the possibility that the company may not be able to price its services above the overall cost causing its financial results to suffer; and other factors detailed in this press release and in future company filings with the Securities and Exchange Commission, at such time as the company is required to report its results of operations under the Securities Exchange Act of 1934, as amended.

Contact: I.C.E. Kinzie Visser 866-423-2491 ext. 571 kvisser@icepmt.com PAN Consultants, Ltd. Investor Relations Contact: Philippe Niemetz 800/477-7570 212/344-6464 p.niemetz@panconsultants.com