Mercedes-Benz Sees Revenue Boost From Software Push
February 22 2023 - 12:59PM
Dow Jones News
By Adria Calatayud
Mercedes-Benz Group AG said Wednesday that it expects
software-enabled revenue to reach a figure in the high single-digit
billions of euros by the end of the decade, as it detailed plans
for its own operating system that will be launched mid-decade.
The German luxury car maker also said it has entered into a
long-term navigation partnership with Alphabet Inc.'s Google, as
part of which features and maps provided by the U.S. tech giant
will be embedded into Mercedes-Benz's upcoming operating
system.
Mercedes-Benz said its operating system, called MB.OS, will
allow it to decouple hardware from software and to offer service
bundles to customers. Software-enabled revenue from the bundles
covering vehicle functions and driver assistance are expected to
reach a figure in the range of low-to-mid single digit billions of
euros by the middle of the decade and a high single-digit
billion-euro figure by the end of the decade, the company said.
In 2022, Mercedes-Benz generated more than 1 billion euros
($1.06 billion) in software-enabled revenue from products and
services such as navigation, live traffic or online map updates, it
said.
The company said it will allocate a quarter of its
research-and-development budget to software by the middle of the
decade, but that its mid-term goal of reducing investment won't be
affected.
Write to Adria Calatayud at adria.calatayud@dowjones.com
(END) Dow Jones Newswires
February 22, 2023 13:44 ET (18:44 GMT)
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