LONG BEACH, Calif.,
Feb. 24, 2015 /PRNewswire/ -- In
a noisy world, small business owners are constantly challenged
to stand out from competitors, attract and maintain customers and
ensure employee satisfaction. In order to energize the
business and stay top-of-mind, owners can take a close look at
operations, such as examining the technology tools to ensure a
streamlined and efficient approach, or even breathing new life into
the company's brand image.
Experience the interactive Multimedia News Release here
http://www.multivu.com/players/English/7221853-reinvigorate-your-business-with-epson/
As a leading provider of high-performance business and imaging
solutions, Epson's expertise is built on delivering products and
technologies that propel businesses forward. And, with the
help of customers and partners, Epson provides specific insight
into what SMBs need to thrive. Here are five ways SMBs can
reinvigorate their businesses:
- Re-evaluate Your Space: Whether a simple, cost-effective
decor update or a more robust renovation, SMBs can embark on an
office makeover as a way to keep both customers and employees
engaged. The first step is to come up with a design plan: research
and compile images of other office spaces, decor ideas and
furniture for inspiration. Designer Emily
Henderson of HGTV recommends printing color photos and
laying them out to see the entire picture before making decisions.
Epson's line of business printers for home and small offices
deliver high quality colorful documents and images at a more cost
effective price than going to a print shop.
Take a look at how Emily put together a design plan in one day:
http://stylebyemilyhenderson.com/
- Engage Remote Employees or Customers: In today's
workplace – and with today's technology – a phone call is not
necessarily the most effective means of communication. Foster
employee or customer interaction with video conferencing and
digital tools for increased collaboration. Epson's BrightLink Pro
1430Wi reinvents the whiteboard for a digital, interactive
experience allowing users to collaborate in real time, in-person
and remotely. Effective and cutting-edge collaboration tools
provide an added dimension to employee and customer
relationships.
- Update Technology: Outdated technology can slow a
business down and make employees less productive. Consider ways to
incorporate new technologies that will help change office processes
for increased efficiency. For example, implement a high-speed
document scanner to create digital files for ease-of-use and to
free up office space.
- Upgrade Marketing Materials: Without abandoning your
brand and logo, think of ways to incorporate new content and design
into your outbound marketing materials. Whether adding more
color, flipping a design on its side, such as vertical versus
horizontal business cards, or new templates for presentations and
flyers, a fresh, new look can go a long way in communicating a
renewed energy for any business.
"When color is represented correctly it makes our designs pop off
the page and we look better to everyone around us," said
Emily Henderson, HGTV host and
designer. "Color and quality printing is important not just for our
clients' presentations, but also for our own design morale."
To learn more about Emily, her design process and inspirations
visit the Blueprints Blog on the Epson Community.
- Listen to Your Employees: No matter how large or small
the business, proprietors have access to a wealth of information
and ideas at their fingertips: employees. Schedule an
unconventional brainstorm session with employees using an
interactive projector to capture, save and share ideas. Involving
employees in the decision making process will not only make them
feel valued but add the potential for new ideas that may not have
otherwise been in play.
"Though it may seem daunting, it is imperative for proprietors
to examine their business at a higher level to ensure they are
doing right by their customers, employees and ultimately
themselves," said Rodrigo Catalan,
senior product manager, Business Ink Jets, Epson America. "Looking beyond ongoing tasks as
well as productivity and profit drivers is key to ensuring overall
success in the long run."
About Epson Business Solutions
Epson is a leading
provider of a wide range of high-performance business products in
key strategic markets. From robots and digital label presses to
point-of-sale systems, interactive projectors and business
printers, Epson's innovative solutions underscore the company's
deep-seated commitment to today's business marketplace. To learn
more, visit www.epson.com/forbusiness.
About Epson
Epson is a global innovation leader dedicated to exceeding
expectations with solutions for markets as diverse as the office,
home, commerce, and industry. Epson's lineup ranges from inkjet
printers, printing systems and 3LCD projectors to industrial
robots, smart glasses and sensing systems and is based on original
compact, energy-saving, and high-precision technologies.
Led by the Japan-based Seiko
Epson Corporation, the Epson Group comprises more than 72,000
employees in 94 companies around the world, and is proud of its
ongoing contributions to the global environment and the communities
in which it operates. Epson America,
Inc. based in Long Beach, Calif.
is Epson's regional headquarters for the U.S., Canada, and Latin
America. To learn more about Epson, please visit:
www.epson.com.
You may also connect with Epson
America on Facebook (http://www.facebook.com/Epson), Twitter
(http://twitter.com/EpsonAmerica) and YouTube
(http://www.youtube.com/EpsonAmerica).
Epson provided WorkForce printers to Emily Henderson for business use. EPSON is a
registered trademark and EPSON Exceed Your Vision is a registered
logomark of Seiko Epson Corporation. BrightLink is a
registered trademark of Epson
America, Inc. Copyright 2015 Epson America,
Inc.
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SOURCE Epson America, Inc.