Beter Bed Best Retail Chain of the Netherlands for the 5th time
September 07 2022 - 12:00AM
Beter Bed Best Retail Chain of the Netherlands for the 5th time
Beter Bed, part of Beter Bed Holding
N.V. - the Netherlands’ largest sleep specialist
in retail, wholesale and B2B - has again won prestigious retail
awards. At the ABN AMRO head office in Amsterdam, Beter Bed won the
‘ABN AMRO Best Retail Chain of the Netherlands’ award and the ‘ABN
AMRO Best Webshop Award’. Both prizes are public awards in the
‘Bedroom Furnishings’ category. From 19 May to up and including 28
July, 303,622 consumers voted for
their favourite webshop and retail chain. This is the fifth time
that Beter Bed has been chosen as the best retail chain in the
Bedroom Furnishings category.
Perijn Hoefsloot, responsible for marketing and
customer service: “We are very proud to receive this splendid award
for the fifth time. In the past year, we gave further substance to
our ‘Sleep better, live better’ philosophy with, for instance, the
introduction of the Beter Bed Experience in Groningen, the Sleep
Better ID, the Online Box spring Generator and the manifesto, which
was published last week and helps to raise awareness of the
importance of sleep throughout the Netherlands. We see winning the
‘ABN AMRO Best Retail Chain of the Netherlands’ in the bedroom
furnishings category as confirmation that our customers recognise
and appreciate our philosophy. This is a great boost for our
employees throughout our organisation who, on a daily basis,
propagate and give substance to our 'Sleep Better, live better’
philosophy."
Overall awards ceremonyAfter winning both these
awards, Beter Bed has yet more honours to gain. On 13 October, the
overall ABN AMRO Best Retail Chain and Best Webshop awards will be
presented.
Competition The ‘Retail Chain
of the Year’ competition is an initiative of retail expert Q&A
Insights & Consultancy. ABN AMRO is the main sponsor. Consumers
rate their favourite shops and webshops on matters such as price,
product range, expertise, information provision and service. Shops
and webshops from a wide range of sectors take part in the
competition. Participation provides interesting insights into
consumer ratings.
About Beter Bed HoldingBeter Bed Holding (BBH)
is the Netherlands’ leading sleep specialist in retail, wholesale
and B2B. Our mission is simple. We believe that the better we
sleep, the happier, healthier and
more productive we are. And we won’t rest until
everyone gets the high-quality sleep they deserve. Listed on
Euronext Amsterdam, BBH operates the successful retail brands Beter
Bed, Beddenreus, the new subscription brand Leazzzy and the digital
organisation LUNEXT. In addition, through its subsidiary DBC
International, BBH has a wholesale business in branded products in
the bedroom furnishings sector, which includes the well-known
international brand M line.
With 4 distribution centres, a fleet of 80
vehicles, 134 stores, a fast-growing online presence, and a
wholesale company our team of over 1,000 dedicated employees
generated € 214.2 million revenue in 2021.
Providing expert sleep advice is at the very
heart of our strategy, and thanks to our revolutionary ‘Beter
Slapen ID’ tool, our sleep consultants help customers to get the
perfect night’s sleep. BBH is proud that M line is the official
sleep supplier of AFC Ajax, TeamNL, Jumbo-Visma, NOC*NSF and the
KNVB.
For more information Press enquiries: Uneke
Dekkers / CFF Communications T +31 (0)20 575 4010 or M +31 (0)6
50261626 E uneke.dekkers@cffcommunications.nl
Please click on the link under attachments for the PDF version
of the press release.
Press photos can be downloaded here.
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