EQS Group-Ad-hoc: Orell Füssli AG / Key word(s): Personnel 
Orell Füssli AG: Désirée Heutschi new Head of Corporate Development at the 
Orell Füssli Group 
 
14-Sep-2020 / 07:00 CET/CEST 
Release of an ad hoc announcement pursuant to Art. 53 KR 
The issuer is solely responsible for the content of this announcement. 
 
Media release 
 
*Désirée Heutschi new Head of Corporate Development at the Orell Füssli 
Group* 
 
*Zurich, 14 September 2020* - *Orell Füssli Ltd has appointed Désirée 
Heutschi as its new Head of Corporate Development and member of the 
Executive Board. She will take over the duties of Dr. Daniel Broger, who is 
relinquishing the position at the end of the year and leaving Orell Füssli 
in the first quarter of 2021.* 
 
Désirée Heutschi is a proven leader in the field of innovation and 
innovation management and digital transformation. She has extensive 
experience in corporate development and in the creation of new business 
models. Ms Heutschi will be responsible for strategy and innovation projects 
and the development of digital businesses of the Orell Füssli Group. 
 
Since 2019, Ms Heutschi was CEO of the Swiss Startup Factory, which 
specialises in innovation consulting and corporate venturing. Prior to this, 
she worked for Microsoft Switzerland for 14 years. Ms Heutschi held 
management positions in various customer segments with a focus on digital 
transformation. From 2000 to 2004, Ms Heutschi worked for Genesys in San 
Francisco in the area of business development and strategy. Désirée Heutschi 
holds an Executive Master of Business Law from the University of St. Gallen 
(HSG) and a Master in International Relations from the Ecole des Hautes 
Etudes Internationales (HEIP) in Paris. 
 
The Board of Directors and Executive Board extend a warm welcome to Ms 
Heutschi and wishes her every success in her new role. 
 
Ms Heutschi will join Orell Füssli in September 2020 and will take up her 
duties on 1st January 2021. She succeeds Daniel Broger, who has decided to 
leave Orell Füssli to devote himself to new projects. Mr Broger has played a 
key role in the development of the Orell Füssli Group in recent years. He 
made a major contribution to the successful refocusing of Zeiser and 
accompanied the first steps in the field of digital business models with the 
investment in Procivis. The Board of Directors thanks Daniel Broger for his 
valuable contribution and wishes him every success and all the best for his 
professional and private future. 
 
*Agenda* 
Publication Annual Report 2020 17 March 2021 
Annual General Meeting 11 May 2021 
 
*Contact* 
Orell Füssli Ltd 
Tel. +41 44 466 72 73, media@orellfuessli.com 
 
*Orell Füssli *is a pioneer in the fields of security and 
education. With its expertise in security solutions for 
governments and citizens and as a leading Swiss book retailer, 
Orell Füssli supports its customers with a unique and 
customer-specific offering. 
 
As a leading systems supplier for security technologies and 
identification systems and a long-standing partner of 
government, Orell Füssli sets technological standards. In the 
fields of security printing and serialisation Orell Füssli 
provides innovative printing processes, systems and services for 
the production and successful protection of banknotes, 
securities and identity documents. 
 
With its attractive large-format and specialist bookstores Orell 
Füssli offers a wide-ranging book-related shopping experience. 
In book retailing Orell Füssli has a 50% interest in Orell 
Füssli Thalia AG, which provides an extensive offering through 
36 branches in German-speaking Switzerland and diverse 
e-commerce services. Orell Füssli provides logistical and 
service facilities for libraries and companies. 
 
Orell Füssli was founded more than 500 years ago and generates 
revenues of some CHF 250 million with around 600 employees at 
locations in five countries. Orell Füssli shares are listed on 
the SIX Swiss Exchange*.* 
 
Additional features: 
 
File: MR-OF Head Corporate Development 2020 EN [1] 
End of ad hoc announcement 
Language:    English 
Company:     Orell Füssli AG 
             Dietzingerstrasse 3 
             8003 Zürich 
             Switzerland 
Fax:         044 466 77 11 
E-mail:      info@orellfuessli.com 
Internet:    https://www.orellfuessli.com/ 
ISIN:        CH0003420806 
Listed:      SIX Swiss Exchange 
EQS News ID: 1130747 
 
End of Announcement EQS Group News Service 
 
1130747 14-Sep-2020 CET/CEST 
 
 
1: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=dffb0e272146e2ff36ae3f78add1eaaf&application_id=1130747&site_id=vwd&application_name=news 
 

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September 14, 2020 01:01 ET (05:01 GMT)

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