TIDM7DIG
7digital Group PLC
26 August 2020
Reach
26 August 2020
7digital Group plc
("7digital" or "the Company")
7digital and eMusic partner to launch eMusicLive, a virtual
concert and monetisation platform
New livestream platform built to monetise online performances
for music artists
7digital (AIM: 7DIG), the global leader in B2B end-to-end
digital music solutions, is pleased to announce that it has
partnered with eMusic to launch eMusicLive, a first-of-its-kind
livestream platform for the live music industry to stage virtual
concerts that not only create a unique artist-to-fan experience
online but also provide the direct commercial opportunities of live
gigs for artists.
In the wake of COVID-19, the live music landscape has been
forced to evolve and create new ways for artists to engage with
music fans and recoup the income lost from ticket sales. eMusicLive
has been built for artists, labels, brands, venues and managers to
recreate the unique live experience and monetise the commercial
opportunities of live gigs, bundling ticketing, music sales,
merchandise and collectibles in a single web-based platform. It
will be powered using 7digital's advanced technology platform,
which provides access to the Company's global catalogue of music
tracks in standard and hi-res audio. As the platform expands it is
expected to also utilise 7digital's trusted expertise in B2B music
solutions and flexible services, combined with eMusic's pioneering
B2C technology and functionality, to introduce new solutions for
the live music industry.
Rather than replacing traditional live events, eMusicLive is
paving the way for a new engagement and income stream that is built
to grow in a pandemic and post-pandemic world. The platform will
offer an integrated artist-specific 7digital storefront to enable
artists to sell their music catalogue or promote their latest
release, thereby generating more exposure for their music and more
value from sales. eMusicLive concerts will be fully customisable by
artist, event and sponsorship and will be able to support artists,
venues and brands of all sizes to grow their revenue and reach. In
addition, eMusicLive transforms the way that artists engage with
fans, giving them the tools to enhance and monetise these
interactions. The platform also facilitates ticket and music
bundling, real-time VIP experiences, Q&A and virtual rewards
all within an end-to-end, closed-loop system.
Tamir Koch, President of eMusic and Chairman of 7digital, said:
"At eMusic, we believe in technology that creates sustainability,
removing inefficiencies or providing new income streams for
artists. Even before COVID-19, artists performing online have been
limited to platforms where they play for free and rely on multiple
suppliers - this creates a fragmented approach to planning and
promoting events as well as selling tickets, merch and music. We've
built eMusicLive to bring all these commercial options together in
one end-to-end solution. For the first time, this means livestream
can be a primary source of income for artists. Our unique
partnership with 7digital will allow artists to generate income
streams from music sales and interact seamlessly with fans from all
corners of the world, which sets our new offering apart from
anything else on the market today."
Commenting on the partnership, Paul Langworthy, CEO of 7digital,
said: "Social distancing measures in place around the world are
creating an opportunity for new forms of live artist-to-fan
engagement. While there are plenty of platforms, none have captured
the true essence of a proper show, which should include both the
performance value for the fan and commercialisation value for
artists. We are delighted to now be delivering this with
eMusicLive, using our commercial expertise to help recover lost
income for artists. This is a new, emerging style of platform that
we also see having tremendous value for venues as well as retailers
and brands for whom music can play a key role in their engagement
strategy or business model."
To mark the launch, eMusicLive will be hosting a series of
exclusive live performances from a lineup of over 20 independent
and emerging artists including Dirty Blonde, The Periwinkles,
Duthie, Jordan Tice, ESKOH, Nathan Storey, and WANYI.
Enquiries
7digital 020 7099 7777
Paul Langworthy, CEO
Arden Partners (Nominated Adviser and Broker) 020 7614 5900
Richard Johnson, Benjamin Cryer
Luther Pendragon (Financial PR) 020 7618 9100
Harry Chathli, Joe Quinlan, Elliot Fradd
About 7digital ( www.7digital.com )
7digital is the global leader in B2B end-to-end digital music
solutions. The core of its business is the provision of robust and
scalable technical infrastructure and extensive global music rights
used to create music streaming and radio services for a diverse
range of customers - including consumer brands, mobile carriers,
broadcasters, automotive systems, record labels and retailers.
7digital also offers radio production and music curation services,
editorial strategy and content management expertise.
7digital fosters industry growth and innovation by simplifying
access to music for clients. From years of being the largest
independent producer of programming for the BBC and powering
services for partners like Soundtrack Your Brand, Global Eagle,
Grandpad and Fender, 7digital is perfectly positioned to lead
innovation at the intersection of digital music and next-generation
radio services.
About eMusic ( www.emusic.com )
eMusic is the original digital music pioneer, serving over 50
million music fans since its creation in 1998. It has helped fans
discover new music, artists and labels, and has sold nearly one
billion downloads from a catalog of over 26 million tracks.
Acquired by TriPlay Inc, the company relaunched as a full-featured
digital music service in 2017 and is building a decentralized
platform that runs on the eMU token to remove inefficiencies in
music distribution and deliver fair pay for artists. The company is
based in New York with offices in London.
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