7digital Group PLC 7digital signs premium home fitness innovator (3209Q)
February 25 2021 - 1:00AM
UK Regulatory
TIDM7DIG
RNS Number : 3209Q
7digital Group PLC
25 February 2021
25 February 2021
7digital Group plc
("7digital" or "the Company")
7digital signs premium home fitness innovator
New contract with connected fitness company FORME Life positions
7digital as one of the key suppliers to the growing home fitness
market segment
7digital (AIM: 7DIG), the global leader in B2B end-to-end
digital music solutions, is pleased to announce it has signed a
24-month contract with new client FORME Life, a premium home
fitness system, that delivers the most lifelike, one-on-one fitness
experience through elegant full-length mirrors that transform into
personal training studios for body and mind.
FORME Life trainers will utilise 7digital's
music-platform-as-a-service to access a licensed catalogue to cache
or stream music content that can then be synchronised with a
training video and played on-demand and live. An extensive, fully
cleared music catalogue will be accessible via 7digital's playlist
curation tools filtered for both label and publisher clearances for
true end-to-end rights reconciliation. This service, available
exclusively to 7digital clients, provides the additional
convenience and assurance that FORME Life trainers and editors will
only access content available under established agreements. In
addition, 7digital will also provide backend label and publisher
reporting.
Paul Langworthy, CEO of 7digital, says : "We're delighted to
support FORME Life in launching one of the most immersive and
engaging fitness experiences on the market. Our label relationships
and advanced technology have positioned us as the leader in home
fitness solutions by providing seamless music integration to live
and on-demand programming. The deal, which is key to our strategy,
is expected to be a major part of the revenue contribution from
this growing market segment to overall revenues in 2021.
"As demand for online and home fitness accelerates, we've seen a
clear shift towards content-driven workout experiences. Entrants to
this market segment can use our leading global platform, and by
taking advantage of our end-to-end, fully automated system for
accessing licensed music for fitness it frees them to focus on
innovative technologies and experiences that captivate their
customers."
Trent Ward, co-Founder and CEO of FORME Life, says : "To achieve
a fully immersive and engaging customer experience, the software,
data, and programming must be seamlessly integrated. 7digital's
platform removes all the complications from music delivery,
playlisting, tracking and reporting in concert with our
rightsholder licenses. Everything music-related happens
automatically, so we can focus on how our content is helping our
users lead stronger, healthier lives."
The FORME Life hardware and programming launches in Spring 2021
and will be available in the continental US for the first phase of
the rollout.
This announcement contains inside information for the purposes
of Article 7 of the Market Abuse Regulation (EU) 596/2014 which is
part of UK law by virtue of the European Union (Withdrawal) Act
2018. Upon publication of this announcement, this inside
information is now considered to be in the public domain.
Enquiries
7digital 020 7099 7777
Paul Langworthy, CEO
Arden Partners (Nominated Adviser and Broker) 020 7614 5900
Richard Johnson, Benjamin Cryer
Luther Pendragon (Financial PR)
020 7618 9100
Harry Chathli, Joe Quinlan
About 7digital
7digital is the global leader in B2B end-to-end digital music
solutions, providing a scalable cloud-based platform that enables
companies and brands to connect to its global music catalogue and
rights management system to launch and manage unique and engaging
music experiences. Operating worldwide in over 80 markets and
integrated with more than 300,000 labels and publishers, 7digital's
platform automates the complex and time-consuming processes of
music management, making it easier to access and use music in
streaming services, social media, home fitness, gaming, retail and
more. With best-in-class infrastructure, deep industry expertise
and intelligence tools, 7digital empowers their clients to
innovate, grow and serve tomorrow's music consumer. For more
information, visit www.7digital.com .
About FORME Life ( https://formelife.com/ )
FORME Life delivers the most lifelike, one-on-one training
experience in home fitness through an elegant full-length mirror
that transforms into a personal strength studio for body + mind.
Designed by Yves Behar, the studio blurs the line between home gym
and home decor. What's more, FORME Life is developing the most
curated content programming in the fitness and wellness space with
Harley Pasternak, renowned celebrity trainer. To learn more, please
visit formelife.com and place your pre-order now. You can also
connect with FORME on Facebook , Instagram , or LinkedIn .
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
RNS may use your IP address to confirm compliance with the terms
and conditions, to analyse how you engage with the information
contained in this communication, and to share such analysis on an
anonymised basis with others as part of our commercial services.
For further information about how RNS and the London Stock Exchange
use the personal data you provide us, please see our Privacy
Policy.
END
CNTFIFERFFIEFIL
(END) Dow Jones Newswires
February 25, 2021 02:00 ET (07:00 GMT)
7digital (LSE:7DIG)
Historical Stock Chart
From Mar 2024 to Apr 2024
7digital (LSE:7DIG)
Historical Stock Chart
From Apr 2023 to Apr 2024