TWYFORD, United Kingdom,
March 30, 2021 /PRNewswire/ --
accesso Technology Group plc (AIM: ACSO), the premier
technology solutions provider for attractions and venues worldwide,
has renewed its agreement with Walibi Holland – a longstanding
theme park customer located in Biddinghuizen, Netherlands – for use of its 100% Virtual
Queuing model through 2021, carrying the park through its summer
season reopening, slated for April of this year.
In May 2020, Walibi Holland –
owned by Compagnie des Alpes – expanded its partnership with
accesso to pivot operations in response to unique challenges
presented by COVID-19. Already having accesso's patented
virtual queuing solution in place as a premium service option for
its guests prior to the pandemic, the operator made the
forward-thinking decision to implement 100% Virtual Queuing powered
by accesso, allowing all of its guests to leverage the
formerly premium add-on at a number of rides throughout the park,
all through the convenience of their mobile devices.
The 100% Virtual Queuing model not only supported Walibi
Holland's operational needs, but also played a crucial role in
maintaining overall guest satisfaction for the park's 2020 season,
keeping it on par with 2019 levels despite the challenging year.
And, illustrating the incredible impact that well-integrated
technology can have on building brand loyalty and boosting in-park
spend, an end-of-season evaluation showed that more than three
quarters of Walibi Holland guests made food and beverage purchases
during their time in a virtual queue, and a majority of guests
noted they would be more likely to return to the park for future
visits if virtual queuing remained in place.
Now, with renewal of the 100% Virtual Queuing model, Walibi
Holland is setting the stage for a safe and enjoyable visit for
guests eager to return to the adrenaline-packed thrills awaiting
them on-site. In preparation for the 2021 season, accesso
will debut all-new virtual queuing functionality to support its
partners, including ride sorting by wait time for guests, the
ability for one group to split up and join separate ride queues,
operator tools to accommodate for guests arriving at the park later
in the day and more.
"Through our expanded partnership with Accesso over the past
year, we've seen firsthand the power the right technology can have
in regaining traction during such precarious times, especially when
that technology has been reimagined to meet the needs and demands
of the day," said Mascha van Till,
director of Walibi Holland. "The Accesso 100% Virtual Queuing model
has allowed us to safely operate at a higher capacity than we
originally expected, as it allows us to properly maintain physical
distancing. As we continue to navigate new and unique challenges
related to the pandemic, we are excited to be extending our virtual
queuing agreement with Accesso as we welcome back our treasured
guests for another thrilling summer season."
Every year, accesso's virtual queuing technology empowers
millions of guests to step out of physical lines at theme parks and
attractions around the world. The solution dynamically adjusts to
unpredictable variables such as guest flow and operational changes
– unlike more traditional ride reservation systems – allowing
operators like Walibi Holland to employ real-time capacity
optimization and real-time communication with guests.
"Over the last year, we've seen many technologies that were
originally designed as 'quick fixes' to temporary challenges emerge
as mainstay, must-have innovations for operators seeking to rise
above the pandemic and thrive in its wake," said Steve Brown, accesso CEO. "We are honored
to stand by the side of Walibi Holland – an incredibly progressive,
innovative partner – and serve as an extension of their team as
they continue to deliver unforgettable memories to their guests,
both now and into the future."
Using accesso's smartphone powered
QsmartSM virtual queuing platform is quick and
easy. After selecting a ride or attraction on their mobile device –
removing yet another potential point of physical contact – guests
are placed in a virtual queue and a countdown begins. When it's
their turn to ride, guests are notified to proceed to the
attraction. Park attendants conduct a contactless scan of the QR
code on the guest's smartphone to redeem the ride reservation.
Additionally, accesso's back-end solution configuration
allows operators to offer virtual queuing at multiple service
levels – including preservation of a premium option for guests
interested in enhancing their experience – a key factor to
maintaining or rebuilding revenue generation while providing new,
innovative ways to heighten guest safety.
About accesso Technology Group, plc
At accesso, we believe technology has the power to
redefine the guest experience. Our patented and award-winning
solutions drive increased revenue for attractions operators while
improving the guest experience. Currently serving over 1,000 venues
in 30 countries around the globe, accesso's solutions
help our clients streamline operations, generate increased
revenues, improve guest satisfaction and harness the power of data
to educate business and marketing decisions.
accesso invests heavily in research and development
because our industries demand it, our clients benefit from it and
it makes a positive impact on the guest experience.
Our commitment to improving the guest experience and helping our
clients increase revenue is the core of our business. Our
technology solutions allow venues to increase the volume and range
of on- and off-site spending, and to drive increased
transaction-based revenue through cutting-edge ticketing,
point-of-sale, virtual queuing, distribution and experience
Many of our team members come from backgrounds working within
the attractions and cultural industry. In this way, we are
experienced operators who run a technology company serving
attractions operators, versus a technology company that happens to
serve the market. Our staff understands the day-to-day operations
of managing complex venues and the challenges this creates, and
together we strive to provide our clients and their guests with
technology that empowers them to do more and enjoy more. From our
agile development team to our dedicated client service specialists,
every team member knows that their passion, integrity, commitment,
teamwork and innovation are what drive our success.
accesso is a public company, listed on AIM: a market
operated by the London Stock Exchange. For more information, visit
www.accesso.com. Follow accesso on Twitter, LinkedIn and
About Walibi Holland
Walibi Holland is the attraction park in The Netherlands with more than 30 attractions
for all ages! With legendary rollercoasters like UNTAMED, Goliath
and Lost Gravity, there is no shortage of adrenaline. There are
also more than 20 rides that are a little less intense. Whether you
come alone, with a group of friends or with your family, Walibi
Holland has spectacular rides for everyone for the perfect day out!
Walibi Holland is part of Companie des Alpes, world leader for ski
areas and one of the main European leaders for theme parks, such as
Parc Astérix, Futuroscope, Walibi Belgium and many more.
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SOURCE accesso Technology Group plc