Ascential PLC Acquisition of Perpetua Labs Inc (5181V)
April 15 2021 - 1:00AM
UK Regulatory
TIDMASCL
RNS Number : 5181V
Ascential PLC
15 April 2021
THE INFORMATION CONTAINED WITHIN THIS ANNOUNCEMENT IS DEEMED TO
CONSTITUTE INSIDE INFORMATION FOR THE PURPOSES OF THE MARKET ABUSE
REGULATIONS.
15 April 2021
Ascential plc
Acquisition of Perpetua
Ascential plc (LSE: ASCL.L), the specialist information,
analytics and e Commerce optimisation company, today announces the
acquisition of Perpetua Labs Inc, an eCommerce media optimisation
business that primarily targets Third party (3P(1) ) sellers.
Perpetua provides a self-service Saa S platform that helps
independent sellers, as well as agencies and some larger brands,
optimise the purchase of search and display advertising on Amazon
and other major marketplaces. This marks new territory for
Ascential's Digital Commerce segment, which the business will join,
and which to date has exclusively served first party (1P) vendors.
Perpetua has 66 staff, based primarily in Toronto, which include
the founder and CEO Rosco Hill who is the largest shareholder.
The acquisition is for an initial cash consideration of US$52m,
plus deferred consideration payable over four years, resulting in
an estimated total consideration (including the initial
consideration) of between US$103m and US$162m. Total consideration
payable for Perpetua, in the event that very stretching targets are
reached, is capped at US$250m.
In the year ended December 2020 Perpetua recorded revenue of
US$3.8m (growth of over 3x vs 2019) and an EBITDA loss of US$0.2m.
At December 2020 it had annualised MRR(2) of US$7.4m, with gross
assets of US$10.9m.
Duncan Painter, CEO of Ascential, commented:
"Perpetua's expertise serving third party vendors, through
data-driven solutions, opens the door for Ascential to this large
and fast-growing market segment. Combined with the global reach of
our existing Digital Commerce businesses, that provide a full
service offering to larger, First party, brands, we have the
exciting opportunity, with Perpetua, to expand our offerings across
further platforms and geographies."
(1) 3P: Third (vs First) party, selling directly to consumers,
via digital platforms
(2) Monthly Recurring Revenue
Contacts
Ascential plc
+44 (0)20 7516
Duncan Painter Chief Executive Officer 5000
Mandy Gradden Chief Financial Officer
Rory Elliott Investor Relations
Director
Media enquiries
Edward Bridges, Matt Dixon, +44 (0)20 3727
Jamie Ricketts FTI Consulting LLP 1017
About Ascential
Ascential delivers specialist information, analytics and
eCommerce optimisation platforms to the world's leading consumer
brands and their ecosystems.
Our world-class businesses improve performance and solve
problems for our customers by delivering immediately actionable
information combined with visionary longer-term thinking across
Digital Commerce, Product Design and Marketing. We also serve
customers across Retail & Financial Services.
-- Digital Commerce - measurement, optimisation and execution for digital commerce growth.
-- Product Design - consumer product trend forecasting, data and
insight to create world-class products and experiences.
-- Marketing - services and tools to measure and optimise
marketing creativity, media and platform effectiveness and
efficiency.
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