TIDMBARK
Barkby Group PLC (The)
15 April 2021
15 April 2021
The Barkby Group PLC
("Barkby" or the "Company")
Sleep technology business signs new partners to support
expansion
The Barkby Group is pleased to announce that its subsidiary,
Cambridge Sleep Sciences (CSS), the science-based sleep technology
business behind SleepHub(R), has announced three new partnerships
as part of its continued growth strategy.
Probitas Technologies, a specialist IT distributor across EMEA,
will initially be offering SleepHub(R) to the Portuguese, Spanish
and French markets. Health and wellbeing ecosystem creators, Nexus
Digital Technology, will make SleepHub(R) available as part of
their health and wellbeing app. And My Benefits World will be
making SleepHub(R) available to thousands of employees through its
online employee benefits solution.
Disruption to sleep during the Covid-19 pandemic has been widely
reported. According to The Telegraph , the British Sleep Society
found 70% of British people aged 40 to 63 have reported changes to
their sleep patterns during the pandemic.
The need for help to restore natural sleep patterns has never
been greater and the opportunity for businesses like CSS is
significant. P&S Intelligence state that the global sleeping
aids market size was $78.7 billion in 2019, and it is projected to
witness a CAGR of 7.1% during the period 2020 to 2030.
CSS's new partnerships will enable them to capitalise on this
market opportunity. With businesses spanning international
distribution, health and wellbeing, and employee benefits, each
partner complements CSS's aims to expand into new markets and
sectors, and evolve its product offering.
These partnerships follow the recent announcement of the new
collaboration agreement between CSS and Parkinson's Concierge, to
help address sleep issues associated with Parkinson's Disease.
Dr Julian Stone, CEO of CSS said: "Partnerships are key to our
future growth, in fact collaboration has been at the heart of our
business since we first started. These latest partnerships are
particularly important to us as they represent a range of areas
into which we can extend our sleep tech product offering, as we
seek to make better sleep available to more people."
SleepHub(R) is the first in a range of sleep products from CSS,
part of The Barkby Group Plc, and is the result of more than a
decade of research and development. Users are helped to achieve
quality, natural sleep through scientifically formulated sounds,
delivered using a pair of premium speakers, that use specific beats
and pulses to modulate sleep patterns.
ENDS
Enquiries:
The Barkby Group PLC
Charles Dickson, Executive Chairman
Douglas Benzie, Chief Financial Officer
+44 (0) 20 7220
finnCap Ltd (Nomad and Broker) 0500
Carl Holmes/Simon Hicks (corporate finance)
Tim Redfern/Richard Chambers (ECM)
+44 (0) 20 3757
Camarco (Financial PR) 4994
Jennifer Renwick/Jake Thomas
About The Barkby Group Plc:
The Barkby Group PLC is a diversified group of high growth, high
quality businesses run by an entrepreneurial and experienced
management team. The existing wholly owned businesses within Barkby
include; Commercial Property Development, Barkby Hospitality
(comprising Barkby Pubs and Workshop Coffee) and Centurian
Automotive.
In addition to these businesses, Barkby Life Sciences has
invested in Verso Biosense (formerly known as Vivoplex), a digital
health company aiming to transform Women's Health with precision
medicine, and it has signed an agreement with Cambridge Sound
Technologies UK Ltd for the exclusive design of, and acquisition of
the intellectual property rights related to, a device to improve
and facilitate natural sleep.
Barkby's strategy is to accelerate and maximise opportunities
within its existing businesses as well as continue to source and
invest in cash generative, growth businesses with the ability to
disrupt.
About Cambridge Sleep Sciences Ltd
Cambridge Sleep Sciences Ltd, part of the Life Sciences division
of The Barkby Group Plc, develop technology which improves natural
sleep. Using the principles of neuroscience and cutting-edge
technology to enhance brain activity during sleep, they develop
innovative products that improve quality of life and re-energise
lives.
The company prides itself on delivering the first
neuroscience-based sleep product, SleepHub(R) , to help improve and
facilitate natural sleep.
Find out more at: www.cambridgesleepsciences.com
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END
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