Brave Bison Group PLC New Contract
February 03 2021 - 1:00AM
RNS Non-Regulatory
TIDMBBSN
Brave Bison Group PLC
03 February 2021
3 February 2021
Brave Bison Group plc
("Brave Bison", the "Company" and together with its subsidiaries
the "Group")
New Contract
Brave Bison, the social media and marketing group, announces
that it has been appointed by Hero Caribbean Premier League (the
"Hero CPL"), the leading cricket organisation, to help lead the
management of content, channels, rights, monetisation and audience
development for the organisation across YouTube. Hero CPL will join
the already established community of leading sports organisations
that Brave Bison manages across YouTube, including Australian Open,
US Open & PGA TOUR.
First started in 2013, the Hero CPL is a franchise-based T20
format cricket tournament that combines two of the most compelling
aspects of Caribbean life - dramatic cricket and a vibrant Carnival
atmosphere. The 2020 season saw a combined broadcast and digital
viewership of over 500 million to make it one of the fastest
growing leagues in world cricket.
Brave Bison and Hero CPL will work closely together to grow and
optimise the organisation's YouTube channel by entertaining the
existing audience of 823k subscribers with the sports content they
love most and at the same time will identify opportunities to reach
new, broader audiences. Brave Bison will also act as a consultant
on best practices and creative and innovative content
strategies.
Chris Watson, Head of Marketing at Hero CPL, commented "Hero CPL
has seen phenomenal growth across our digital channels in recent
years, delivering hundreds of millions of views and gaining over
6.5 million followers. It is exciting to take forward our YouTube
strategy in conjunction with Brave Bison as it is a very important
channel for us. Brave Bison's expertise and portfolio of clients
are hugely impressive and we look forward to starting an exciting
journey with them."
Rich Pilcher, Head of Sport at Brave Bison, added, "We're
excited to be partnering with CPL T20 and to be adding one of the
premier events in World Cricket to our roster of major global
sporting events. We were really impressed by CPL T20's growth in
2020 and can't wait to scale new heights with them in 2021."
Brave Bison Group plc
Oliver Green, Executive Chairman via Cenkos
Cenkos Securities plc Tel: +44 (0)20 7397 8900
Nominated Adviser & Broker
Nicholas Wells
Ben Jeynes
About Brave Bison
Brave Bison is a new-era media and marketing group that
specialises in social media. Brave Bison combines a leading social
marketing agency and content studio with a media network of over
650 channels and 158m followers. Recent advertising partners
include Panasonic, Vodafone, Uniqlo and BBC. The company is
headquartered in London with additional offices in Singapore.
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END
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