Bank of Georgia Group PLC BOG collaborates with the CRM Expert, Salesforce (9338B)
October 13 2020 - 6:00AM
UK Regulatory
TIDMBGEO
RNS Number : 9338B
Bank of Georgia Group PLC
13 October 2020
London, 13 October 2020
Bank of Georgia to deliver better service to customers with
Salesforce,
the world's leading CRM Expert
Bank of Georgia Group PLC (the "Group") is pleased to announce
that its subsidiary, JSC Bank of Georgia (the "Bank" or "Bank of
Georgia") has unveiled a new collaboration with the world's leading
customer relationship management company, Salesforce, to deliver
personalised positive digital experiences to its customers. This
agreement is a major step towards the full digital transformation
that will enable the Bank to provide a fully customer-centric
business platform, offering a range of tailored solutions and
services.
The multichannel functionalities of Salesforce, along with years
of experience, will facilitate the integration of all customer
experiences throughout their journey within a single platform. To
ensure this key project is a clear success, Bank of Georgia
selected to work with Isobar, Platinum Salesforce Implementation
Partner. This will further allow the Bank to better respond to
changing customer needs and interests, and encourage even more
personalised products and solutions.
Archil Gachechiladze , Bank of Georgia's CEO commented: "We are
delighted to announce our collaboration with Salesforce, the
world's leading CRM platform. Our goal is to make the most use of
digital technology in order to strengthen and deepen relationships
with our customers. For that reason, we continue to introduce
digital innovations that will stimulate growth and create new
opportunities. We believe that through Salesforce, Bank of Georgia
will be able to better serve our customers, which is a great
responsibility and a challenge for us."
"In this difficult period, digital technology has become an
imperative. Putting customers at the center of a company's digital
transformation is certainly the most important step that can be
taken, especially in the banking world that has long offered
multiple contact channels," said Petra Jenner , GM Senior Vice
President Emerging Markets & Israel Salesforce. "Understanding
customer needs and habits at 360 degrees will allow Bank of Georgia
to tailor its services. I am delighted that this journey started
with Salesforce."
Salesforce is the global leader in Customer Relationship
Management, bringing companies closer to their customers in the
digital age. Founded in 1999, Salesforce enables companies of every
size and industry to take advantage of powerful technologies -
cloud, mobile, social, internet of things, artificial intelligence,
voice and blockchain - to create a 360deg view of their
customers.
Name of authorised official of issuer responsible for making
notification: Natia Kalandarishvili, Head of Investor Relations and
Funding
About Bank of Georgia Group PLC
Bank of Georgia Group PLC ("Bank of Georgia Group" or the
"Group" - LSE: BGEO LN) is a UK incorporated holding company, which
comprises: a) retail banking and payment services; b) corporate and
investment banking and wealth management operations in Georgia; and
c) banking operations in Belarus ("BNB"). JSC Bank of Georgia
("Bank of Georgia", "BOG" or the "Bank"), the leading universal
bank in Georgia, is the core entity of the Group. In the medium to
long-term, the Group targets to benefit from superior growth of the
Georgian economy through both its retail banking and corporate and
investment banking services and aims to deliver on its strategy,
which is based on at least 20% ROAE and c.15% growth of its loan
book .
JSC Bank of Georgia has, as of
the date hereof, the following
credit ratings:
Fitch Ratings 'BB-/B'
Moody's 'Ba3/NP' (FC)
& 'Ba2/NP' (LC)
For further information, please visit www.bankofgeorgiagroup.com
or contact:
Archil Gachechiladze Michael Oliver Sulkhan Gvalia Natia Kalandarishvili
CEO Adviser to the CFO Head of Investor
CEO Relations
+995 322 444 444
+995 322 444 144 +44 203 178 4034 +995 322 444 108 (9282)
agachechiladze@bog.ge moliver@bgeo.com sgvalia@bog.ge ir@bog.ge
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