Bango PLC Bango announces updated Bango Marketplace launch
March 30 2021 - 1:00AM
RNS Non-Regulatory
TIDMBGO
Bango PLC
30 March 2021
30 March 2021
BANGO PLC
("Bango")
Marketers can reach the 'holy grail' of proven payers in similar
apps with Bango Audiences
Cambridge UK, 30 March 2021 - Bango (AIM: BGO), the global
platform for data-driven commerce, announces the launch of the
updated Bango Marketplace , giving app publishers and performance
agencies a powerful way to target user acquisition campaigns based
on purchase behavior that is not available anywhere else.
Targeting proven payers is the holy grail for app marketers.
Bango Marketplace gives app marketers access to custom 'Audiences'
of proven payers that focus their Facebook campaigns directly on
the people most likely to buy.
Reach high spending payers in similar apps
Bango Audiences are based on the emerging science of purchase
behavior targeting. Using these techniques, App marketers can
individually tailor audiences to reach the most desirable segment
of payers based on category, spending behavior and similar
titles.
Where Facebook enables targeting based on interests like 'health
and fitness apps', Bango Audiences enable targeting based on payers
in specific meditation apps. App marketers can provide a list of
titles to use in building an audience of payers, these tailored
audiences are made available only to the individual users.
Target a broader range of app categories and geographies
With the Bango Marketplace updates, app marketers can now select
from a broader range of app categories with the addition of
Audiences focused at payers in health and fitness, social casino,
interactive game apps and many more. The comprehensive set of
standard Bango Audience app categories is continually being
expanded along with more geographies. New Bango Audiences have been
added that reach more payers in tier 1 geographies including USA,
Japan and Europe. These are available to all users on Bango.ai.
"App marketers want to reach people who will become paying
customers - purchase behavior targeting enables marketers to focus
their marketing solely towards those audiences. When you know who
buys, your targeting becomes much more valuable," commented Brett
Orlanski, SVP Marketplace. " The powerful combination of purchase
behavior, app category and campaign region now available at
bango.ai, laser focuses campaigns to best fit the individual app
strategy and return the highest payer conversion. Don't forget that
5% of users generate over 80% of app revenues, with Bango Audiences
you get straight to these elusive payers."
Bango Audiences are trusted by an increasing number of app
publishers and performance agencies in their UA campaigns to
acquire a higher conversion of install to payer, including Nexon,
Tec-Do, Zitga and Smule.
Contact Details:
Bango PLC FTI Consulting Liberum Capital (Nomad and
Broker)
Tel. +44 1223 617 387 Tel. +44 203 727 Tel. +44 20 3100 2000
1000
www.bango.com Rob Mindell Cameron Duncan
Paul Larbey, CEO Darius Alexander James Greenwood
Ray Anderson, Executive Matteo Valli Ed Phillips
Chair Will King
Matt Garner, CFO
Anil Malhotra, CMO
About Bango
App developers, stores and payment providers cross the threshold
into the Bango ecosystem to converge, grow and thrive. By bringing
businesses together and powering e-commerce with unique data-driven
insights, Bango delivers new business opportunities and new
dimensions of growth for customers around the world. Being inside
the Bango circle means global merchants including Amazon (NASDAQ:
AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT) can work
together with payment partners from Africa to the Americas,
accelerating the performance of everyone on the inside.
Bango. Think inside the circle. For more information, visit
www.bango.com
This information is provided by Reach, the non-regulatory press
release distribution service of RNS, part of the London Stock
Exchange. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
Reach is a non-regulatory news service. By using this service an
issuer is confirming that the information contained within this
announcement is of a non-regulatory nature. Reach announcements are
identified with an orange label and the word "Reach" in the source
column of the News Explorer pages of London Stock Exchange's
website so that they are distinguished from the RNS UK regulatory
service. Other vendors subscribing for Reach press releases may use
a different method to distinguish Reach announcements from UK
regulatory news.
RNS may use your IP address to confirm compliance with the terms
and conditions, to analyse how you engage with the information
contained in this communication, and to share such analysis on an
anonymised basis with others as part of our commercial services.
For further information about how RNS and the London Stock Exchange
use the personal data you provide us, please see our Privacy
Policy.
END
NRAZZGZFNLNGMZM
(END) Dow Jones Newswires
March 30, 2021 02:00 ET (06:00 GMT)
Bango (LSE:BGO)
Historical Stock Chart
From Mar 2024 to Apr 2024
Bango (LSE:BGO)
Historical Stock Chart
From Apr 2023 to Apr 2024