Bidstack Group PLC Bidstack lands two new titles with Illusion Labs
October 11 2021 - 1:00AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
11 October 2021
REACH ANNOUNCEMENT
11 October 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack lands two new titles with Illusion Labs
Bidstack Group Plc (AIM: BIDS), the native in-game advertising
group , is proud to announce the expansion of its relationship with
the Swedish mobile game publisher Illusion Labs for two new
free-to-play games.
Having successfully teamed up with the studio to deliver
unintrusive ads generating incremental revenue into Touchgrind BMX2
, Bidstack will now add both Touchgrind Scooter and Touchgrind
Skate 2 to its growing portfolio of titles.
In April 2021, Bidstack partnered with Illusion Labs for the
first time on Touchgrind BMX 2, the sequel to the award-winning
Touchgrind BMX. It is a game that allows players to perform extreme
sports tricks in different locations around the world with stunning
graphics enhanced by premium brand placements, offering a
sustainable monetisation solution alongside in-app purchases.
The first new title to be added to Bidstack's growing portfolio
will be Touchgrind Scooter which is available on iOS. The game,
which has more than 2 million downloads, allows players to
customise their scooters and features realistic 3D graphics and an
original soundtrack. There are various game modes and in-game
challenges that take place across urban locations with a ranking
system that enhances the player experience and encourages gamers to
keep coming back.
The second new title Bidstack will work with is Touchgrind Skate
2, which is available on both iOS and Android . The game has had
more than 41 million downloads since it first launched and is a
realistic multiplayer skateboarding game which has been praised for
the way it simulates real physics as players work to master new
skills and tricks across different courses.
The new titles expand Bidstack's stadium and extreme sports
verticals and offer brands highly viewable in-game inventory that
can be used to engage their target audience. The courses in both
games reflect real-world environments making them an ideal fit for
intrinsic in-game advertising.
Of the new partnership, Marcus Dawson , CEO of Illusion Labs
said
"Bidstack is an ideal partner for us at Illusion Labs. They are
easy to cooperate with which is reflective in the ease of
onboarding, integration and monetisation of our games with great
brands. Therefore, we are partnering with Bidstack on two more of
our games. They take care of everything so we can focus on what we
do best, create games."
Antoine Jullemier, Head of Supply at Bidstack said
"I am so pleased we are strengthening our relationship with
Sweden's most innovative mobile publisher. We are really excited to
be boosting our growing portfolio with the impressive global scale
Illusion Labs bring given their popularity with gamers. This
partnership is a further endorsement of Bidstack's value
proposition for free-to-play games and demonstrates the benefit of
creating an entirely new revenue stream where game publishers can
tap into our relationships with premium brands."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
About Illusion Labs
Illusion Labs were founded in 2007 and are located in Malmö,
Sweden just across the bridge from Copenhagen, Denmark. The
starting point for the company was the release of the first iPhone
as the company's founders saw the potential in building games for
the platform. Award-winning games from Illusion Labs have been
present on the App Store since it first launched with hits such as
Touchgrind, Labyrinth and Mr. Crab amongst their most popular
franchises.
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