Bidstack Group PLC Bidstack Launches New In-Menu Ad Format (0281Q)
October 25 2021 - 1:00AM
UK Regulatory
TIDMBIDS
RNS Number : 0281Q
Bidstack Group PLC
25 October 2021
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR") as applied in
the United Kingdom. Upon publication of this Announcement, this
information is now considered to be in the public domain.
25 October 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack Launches New In-Menu Ad Format
Bidstack Group Plc (AIM: BIDS), the native in-game advertising
group, is pleased to announce the launch of a new ad format for
brands with its new and innovative 'in-menu' offering. The mobile
format offers clickable display banners that allow brands to
deliver integrated ads into game menus, user interfaces and loading
screens.
The ads, which blend seamlessly into the game's user interface,
can be placed by advertisers on a programmatic basis and create a
highly viewable and interactive touchpoint for brands looking to
connect with the gaming audience.
The new ad format respects the gaming experience by putting
players in control of the interaction. The ad appears as an in-game
banner alongside other menu items and players can click on the ad
to discover more.
For game developers, in-menu ads mean that they can now run
integrated campaigns across two separate locations within the game
with Bidstack; backing up the brand awareness campaign appearing in
the gameplay with clickable interactive ads in menus, loading
screens and other user interfaces.
The new format opens an entirely new revenue stream for game
developers globally. Bidstack's gaming partners will also be able
to monitor ad performance via their analytics and reporting
service, AdConsole, which will track impressions, clicks and
revenue generation.
A number of games publishers within Bidstack's portfolio have
already signed up and integrated the in-menu SDK including
Motionlab Interactive. The first campaigns are expected to run in
the coming weeks, brands turning their attention towards
performance to drive conversion as we move towards the holiday
season and into 2022.
The Board believes this development marks a significant
achievement in implementing Bidstack's development strategy set out
in the 2020 Annual Report and Accounts published on 26 March 2021.
The build out of these programmatic technology features and an open
exchange marketplace was a key deliverable from our product
development team.
Alan l'Anson, Head of Apps at Motionlab Interactive said:
"I am really happy to be adding in-menu ads to complement the
in-game ads already provided by Bidstack in our games. The gaming
experience is respected with these alternative monetisation
solutions, and they help to support user retention. The integration
process for the in-menu solution was smooth and simple and customer
service continues to be exceptional from the Bidstack team."
James Draper, CEO of Bidstack said:
"I believe the launch of our in-menu ad format is a material
step change in how Bidstack is able to generate cash by having
"always-on" open marketplace revenues for the first time.
"The work our publisher acquisition and technology teams have
put into this launch has meant we already have multiple game
studios signed-up to this new monetisation product.
"We expect to be able to announce the release of other ad
formats in the near future which we expect will further add to the
significant growth in intrinsic in-game advertising revenues we are
currently experiencing. Our team is highly motivated as its great
work over the last few years is now translating into revenue growth
across multiple territories, genres, advertising verticals and
products."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 20 3368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
About Motionlabs Interactive
Motionlab Interactive is an award-winning game development
studio based in Lancashire, England that specialises in creating
cross-platform mobile entertainment experiences through games and
apps. These vary from puzzle games to hyper-casual titles through
to licensed sporting titles such as PDC Darts Match.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
RNS may use your IP address to confirm compliance with the terms
and conditions, to analyse how you engage with the information
contained in this communication, and to share such analysis on an
anonymised basis with others as part of our commercial services.
For further information about how RNS and the London Stock Exchange
use the personal data you provide us, please see our Privacy
Policy.
END
MSCKZMZGGDFGMZZ
(END) Dow Jones Newswires
October 25, 2021 02:00 ET (06:00 GMT)
Bidstack (LSE:BIDS)
Historical Stock Chart
From Mar 2024 to Apr 2024
Bidstack (LSE:BIDS)
Historical Stock Chart
From Apr 2023 to Apr 2024