"Video Shouldn't Cost the Earth" industry report highlights
the hidden impact video production has on climate change and
identifies areas where the industry can reduce its carbon
footprint
LONDON, 16 March 2021 /PRNewswire/
-- Blackbird plc (AIM: BIRD), the developer and seller of
the multi award-winning cloud-native video editing platform
Blackbird, today launches a carbon awareness study titled "Video
Shouldn't Cost the Earth" developed in collaboration with
environmental management consultancy Green Element. The study
highlights the impact the video industry has on the environment and
outlines key areas where companies can take greater strides
towards meeting sustainability goals.
Blackbird and Green Element hope to sound the alarm around this
accelerating issue in order to change attitudes within the video
industry. Embracing existing cloud native technologies will lead to
immediate reductions in emissions caused by production equipment,
travel, physical network infrastructure, servers with heavy
processing demands, housing for such equipment and the data
transfer of large media files.
"According to Albert, the BAFTA backed environmental
organisation, Annual Report 2019-20, 'One hour of television
production generates 9.2 tonnes of CO2 equating to
almost 28 square metres of lost sea ice'. This is an urgent call to
action," states Ian McDonough,
CEO of Blackbird.
Blackbird, which has seen a three-fold increase in share price
over the past 12 months, puts sustainability at the core of its
mission. With its carbon-friendly solution for remote editing
bypassing much of the conventional hardware needed for
post-production, Blackbird is well positioned to help customers
reduce their carbon emissions.
THE ADVANTAGES OF CLOUD NATIVE TO THE ENVIRONMENT
With the impact of COVID-19, many more broadcasters and content
producers are starting to use the cloud for editing and
post-production workflows. Whilst it's evident that the move to the
cloud can significantly reduce the climate impact through
reductions in the number of people and equipment needed on site,
not all remote technology is carbon friendly. Typical cloud-based
solutions need extra hardware to connect to the cloud and output
from it. Most use hidden virtual infrastructure within the cloud,
which consumes significant amounts of energy.
Cloud native solutions mitigate these impacts.
CISCO's Visual Networking Index Complete Forecast Updates
2017-22, predicts that video will make up 82% of all internet
traffic by 2022. As the demand for content increases, the need for
video production models to transition from traditional on premise
or cloud based to cloud native becomes ever more urgent. The onus
is on content creators to take responsibility for their carbon
footprint and identify ways to become carbon neutral.
The study shows the benefits of using Blackbird, a cloud native
professional video editing platform. Over a two week sporting
event, Blackbird generates up to 91% less carbon emissions than on
premise editing solutions and up to 84% less carbon emissions
compared to cloud-based solutions.
MAJOR MEDIA BRANDS MAKE BIG COMMITMENTS
The report highlights the sustainability practices of named major
media companies that have identified ways to become more
environmentally friendly.
McDonough concludes, "Through awareness, collaboration and
commitment in the industry, we can make a meaningful reduction in
carbon emissions. If the technologies that exist today are
leveraged correctly, it would result in a large, positive and
immediate impact. A 25% reduction in carbon emissions from TV
production by UK public service broadcasters alone would save over
200,000 square metres of sea ice per year. We owe it to future
generations to act as leaders and collectively focus and prioritise
cleaner video production that will benefit our
environment."
Readers can download the report, "Video Shouldn't Cost the
Earth," at www.blackbird.video/sustainability.
About Blackbird plc
Blackbird operates in the fast-growing SaaS and cloud video
market and has created the world's most advanced suite of
cloud-native computing applications for video, all underpinned by
its lightning-fast codec. Blackbird's patented technology allows
for frame accurate navigation, playback, viewing and editing in the
cloud. Blackbird enables multiple applications, which are used by
rights holders, broadcasters, sports and news video specialists,
esports, live events and content owners, post-production houses,
other mass market digital video channels and corporations.
Since it is cloud-native, Blackbird removes the need for costly,
high end workstations and can be used from almost anywhere on
almost any device. It also allows full visibility on multi-location
digital content, improves time to market for live content such as
video clips and highlights for social media distribution, and
ultimately results in much more effective monetisation.
Blackbird® is a registered trademark of Blackbird plc.
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for social media
distribution, and ultimately results in much more effective
monetisation.
Blackbird® is a registered trademark of Blackbird plc.
Websites
www.blackbird.video
Social
media
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
Press Contact
Alex
Molina
Zazil Media Group
(e) alex@zazilmediagroup.com
(p) +1 (617) 834-9600
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