Blackbird PLC BT chooses Blackbird for cloud video production
March 29 2021 - 1:00AM
RNS Non-Regulatory
TIDMBIRD
Blackbird PLC
29 March 2021
BT chooses Blackbird for ultra-fast and sustainable cloud native
video editing and publishing
29(th) March 2021, London - Blackbird plc (AIM:BIRD), the
developer and seller of the market-leading cloud video editing
platform, Blackbird, announced today that BT has chosen Blackbird
for ultra-fast and sustainable cloud native video editing and
publishing.
Blackbird is the world's fastest, most powerful professional
cloud native video editing and publishing platform, providing rapid
access to video content for the easy creation of clips, highlights
and long form content to multiple devices and platforms. Blackbird
enables enterprises to scale effortlessly, drive significant
productivity improvements and assist in meeting sustainability and
carbon reduction targets due to the platform's highly efficient
cloud native architecture.
BT will deploy Blackbird for high performance, scalable cloud
native editing and publishing of content for its media operations.
Working in conjunction with the Head of Content Operations, Pete
Harvey, the Content Operations team will use Blackbird to access
and edit multiple live broadcast streams of sports and other
content for the fast production of assets for downstream
distribution to over the top (OTT) and video on demand (VOD)
channels for viewers to enjoy.
Blackbird CEO, Ian McDonough, commented:
"We are truly delighted to have a company as important and
innovative as BT as a new client. The focus is working with BT on
the fast turnaround of VOD content produced from BT's live
broadcasts and Blackbird will significantly improve speed and
efficiency - providing end customers access to content in a shorter
time scale. In addition, with BT's increased focus on remote
working and migration to cloud architecture, the flexibility,
resilience and carbon efficiency of the Blackbird technology make
us an excellent and future proofed fit."
Blackbird drives awareness, reach and monetization for brands in
the sports, news, entertainment and enterprise sectors. The
company's customers include Tata Communications, EVS, IMG,
Deltatre, Sky News Arabia, A+E Networks, NHL, Eleven Sports, Riot
Games, Arsenal FC, the U.S Department of State and 50 local US news
stations with TownNews.
Enquiries:
Blackbird plc Tel: +44 (0)20 8879
Ian McDonough, Chief Executive Officer 7245
Adrian Lambert, Marketing Director
Allenby Capital Limited (Nominated Adviser Tel: +44 (0)20 3328
and Broker) 5656
Nick Naylor (Corporate Finance)
Amrit Nahal (Sales and Corporate Broking)
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird(R), the world's most advanced
suite of cloud-native computing applications for video, all
underpinned by its lightning-fast codec. Blackbird plc's patented
technology allows for frame accurate navigation, playback, viewing
and editing in the cloud. Blackbird(R) enables multiple
applications, which are used by rights holders, broadcasters,
sports and news video specialists, esports, live events and content
owners, post-production houses, other mass market digital video
channels and corporations.
Since it is cloud-native, Blackbird(R) removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for social media
distribution, and ultimately results in much more effective
monetisation.
Blackbird(R) is a registered trademark of Blackbird plc.
Websites
www.blackbird.video
Social media
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
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