Brandshield Systems PLC Recognition technology for Impersonation Detection
March 18 2021 - 2:00AM
RNS Non-Regulatory
TIDMBRSD
Brandshield Systems PLC
18 March 2021
RNS Reach
18 March 2021
BrandShield Systems plc ("BrandShield" or the "Company")
Cutting edge Image Recognition and OCR technologies implemented
for Social Media Impersonation Detection
BrandShield Systems plc (AIM: BRSD), a leading provider of
cybersecurity solutions from brand protection to online threat
hunting, announces that it has launched cutting edge Image
Recognition and OCR technologies for the detection of
impersonation, phishing fraud and counterfeits on Social Media
platforms.
This announcement follows the launch of Image Recognition and
OCR in January 2021 for the detection of abuse across e-Commerce
marketplaces, and reinforces the Company's commitment to the
continued development of its brand protection and online threat
hunting technology.
BrandShield has been developing image recognition and optical
character recognition ("OCR") to add to its arsenal of already
market-leading technologies to further enhance the Company's
ability to identify and neutralise actual and potential threats to
some of the leading global companies in the world.
BrandShield's image recognition technology detects images
similar to, or identical to, other images, such as those of fake
users on social media, images used by cybercriminals on phishing or
fraud posts and images copyrighted by the Company's customers. The
technology is able to link these images to global networks of
fraudulent activity across all the leading social media
platforms.
Once a suspected phishing or impersonation is identified the
technology will link it to other fraudulent uses, and then process
their collective takedowns at the click of a button.
BrandShield enhanced technology is a game changer in the
detection of potential fraud networks performing scams across
social media platforms and increases the Company's capabilities in
the fight against the growing threat of phishing and fraud
originated from these platforms.
BrandShield's OCR capability for brand protection on social
media platforms allows text to be interrogated that lies within
images on fraudulent social media posts or pages. This adds a
further layer of abuse identification for use against those
fraudsters that attempt to hide brand names and product
descriptions within an image of posts or profile photos rather than
in separate, purely textual fields.
Yoav Keren, CEO of BrandShield, said, "Social Phishing is a fast
growing online threat. Cyber criminals are using the perceived
credibility and safety of social media platforms to impersonate
organizations, their executives or their affiliates and to scam
users through different types of phishing, fraud and counterfeit
activities. Adding image recognition and OCR to our existing online
brand protection technology enhances our capability to detect these
fraudsters, and take them down."
-Ends-
Yoav Keren, CEO BrandShield Systems plc T : +44 (0) 20 3143 8300
Neil Baldwin Spark Advisory Partners T: +44 (0) 20 3368 3554
Limited
(Nominated Adviser)
About BrandShield
BrandShield is a provider of cybersecurity solutions from brand
protection to online threat hunting. BrandShield detects online
threats and takes them down. The Company's client base is a growing
list of organisations including Fortune 500 and FTSE100 companies.
By utilising AI and big-data analysis, BrandShield monitors,
detects, and removes online threats facing companies. These threats
include social phishing, executive impersonation, fraud, brand
abuse, and counterfeits. For more information, visit
www.brandshield.com
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