NEW YORK, March 24, 2021 /PRNewswire/ -- Today, on
National Cocktail Day, Ketel One Family Made Vodka is partnering
with Andrew Rannells to launch
Makers of Marvelous, a program rooted in giving back to the
hospitality community and celebrating bartenders for their service,
craft and creativity. After a year in which the hospitality
community has been impacted due to COVID-19, Ketel One Vodka is
continuing their support for a community of individuals that have
been a part of the brand's identity since day one, and has pledged
to donate $50,000 to Another Round
Another Rally, which will be announced on Rannells social media.
Ketel One also invites consumers to celebrate National Cocktail Day
by posting their versions of the at-home cocktails on Instagram as
a toast to the bartenders (or places) they miss with the tags
#MakeItMarvelous.
"The hospitality community is one that is vibrant. They bring
magic, joy and delight to our lives through their commitment to
craft," says Rannells. "I am thrilled to partner with Ketel One
Vodka to kick off a meaningful campaign that not only gives back,
but also drives awareness to the individuals who are making our
experiences marvelous."
"Ketel One Vodka knows what essential role the hospitality
industry plays in our lives, particularly the bartenders who create
truly unforgettable experiences. They have supported our brand
since day one and continue to inspire us. Their community has been
one of the hardest hit in the past year, and they need us to
support the hospitality industry now more than ever," says
Carl Nolet, Jr. Nolet Family
11th Generation Distiller.
Makers of Marvelous is not the only initiative by a Diageo brand
with the mission of supporting the hospitality community. In
June 2020, Diageo launched "Raising
the Bar," a global program that provides $100 million to support the recovery of major
hospitality centers. The program also includes the establishment of
Diageo's $20 Million Community Fund,
as part of its commitment to supporting the Black community and
championing equality.
More information about Ketel One Vodka's Makers of
Marvelous can be found on Ketel One Vodka's
Instagram @KetelOne_US.
About Ketel One Family Made Vodka
Ketel One Family
Made Vodka is inspired by 330 years and 11 generations of the
Nolet Family's distilling expertise. Ketel One is crafted using
only the highest-quality ingredients, including 100% non-GMO grain
and is completely gluten-free. That quality has led to global
recognition with Drinks International as a top ten
bartenders' choice of vodka, the number one best-selling vodka in
the world's best bars for the ninth consecutive year, and the
number one trending vodka in the world's best bars for the seventh
consecutive year (Drinks International Brands Report, 2020). Ketel
One continues to toast to the artists, trailblazers and innovators
in the entertainment industry, inspiring them to inspire others.
Follow Ketel One Family Made Vodka on Instagram for additional
inspiration and information: @KetelOne_US.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is
listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE) and our products are sold in more than 180
countries around the world. For more information about Diageo, our
people, our brands, and performance, visit us at www.diageo.com.
Visit Diageo's global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives, and ways to share
best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
About Another Round, Another Rally
Another Round
Another Rally is a non-profit financial resource for the
hospitality industry. We provide reimbursement grants and immersive
educational scholarships to further the education of historically
excluded voices in the community, and supply emergency assistance
to those employed in restaurants, bars, and hotels who have fallen
on unexpected hardship.
Their goal is to give current and future leaders access to the
tools they can utilize in order to create innovative, dynamic
workplaces where equity and inclusion allow marginalized
populations the space and safety to advance and thrive.
Media Contacts:
Diageo NA
Phillip Pearson
Phillip.Pearson@diageo.com
Bullfrog + Baum
KetelOneVodkaPR@bullfrogandbaum.com
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SOURCE Ketel One Family Made Vodka