NEW YORK, Oct. 28, 2021 /PRNewswire/ -- This week,
Ketel One Botanical premieres "A Purely Delightful Choice" - a new
brand campaign brought to life through four highly visual TV
commercials that will air nationwide. The new work is the first
from the innovative spirit brand since its initial launch campaign
in May 2018, and embodies Ketel One
Botanical's commitment to providing an elevated drink offering that
delivers on both taste and quality.
Since its launch, Ketel One Botanical has earned its place as a
category leader, being a first-of-its-kind spirit made from vodka
distilled with real botanicals and infused with natural fruit and
botanical essences. The Botanical Spritz, simply made with one's
preferred Ketel One Botanical varietal and sparkling water,
delivers a delightful journey in every sip. From the visual beauty
of being served in a stemmed wine glass with a fresh garnish, to
the mouthfeel and delicate whisper of the effervescent bubbles, the
scent of botanicals, and of course, the taste of the liquid itself
— the Botanical Spritz is a full sensorial experience in a glass or
can.
With its unique distillation process and lower ABV, Ketel One
Botanical paved the way for an entirely new category of spirit,
which was followed by the successful launch of the canned Ketel One
Botanical Vodka Spritz – another first-of-its-kind option in the
emerging and ever-populating ready-to-drink category. Both proved
to be an instant hit and continue to be crowd-pleasers among
mindful consumers, which made Ketel One Botanical the Number One
Best-Selling New Spirit of 20181 and landed
it on Nielsen 2019 list of Top 25 Breakthrough Innovations. It
continues to be a success, most recently showing an annual increase
of 19% in volume sales and 17% in value sales for last fiscal
year.2
"Over the years, we've seen Ketel One Botanical become the go-to
choice for consumers who are looking for better options when it
comes to what they're drinking. People are being more purposeful
when it comes to choosing their cocktails, and also who they are
choosing to enjoythose moments with," Olivia Kupfer, Brand Director of Ketel One Vodka
shares. "We are excited to share the new campaign with the world
and showcase that the Botanical Spritz continues to be tried and
true when it comes to enjoying a cocktail that delivers on its
promise. Unlike a glass of white wine, the Botanical Spritz offers
a complex option without any of the guesswork around quality."
Ketel One Botanical will premiere a total of four 15-second
television spots - each highlighting the beauty, effervescence, and
elevated nature of the Botanical Spritz cocktail. The creative
production process utilized footage of real fruits, florals and
botanicals enhanced with tasteful visual effects to depict
real-life Spritz-worthy occasions. The first of the four TV
commercials will appear nationally this week and
will be followed by two additional spots. The fourth spot will
focus on social responsibility, conveying the message that whether
one chooses to enjoy a Spritz or not, Ketel One Botanical supports
the choice of those who choose not to drink.
Please Drink Responsibly. Whether a water or a
Spritz, make your choice delightful.
KETEL ONE
BOTANICAL. Made With Vodka Distilled With Real Botanicals And
Infused With Natural Flavors. 30% Alc/Vol. © Double Eagle Brands,
B.V. Imported by Ketel One USA,
Aliso Viejo, CA. Per 1.5 oz.: 73 Cals, 0g Carbs, 0g Protein,
0g Fat
About Ketel One Botanical
Ketel One Botanical is a
first-of-its-kind spirit made from vodka distilled with real
botanicals and infused with natural fruit and botanical
essences. Made with 100% non-GMO grain, this 30% ABV spirit
is an exceptionally smooth, fresh-tasting drink with no carbs, no
artificial flavors, no added sugar and no artificial sweeteners.
Ketel One Botanical is available nationwide in three varietals:
Peach & Orange Blossom, Cucumber & Mint, and Grapefruit
& Rose, at your local spirits retailer for a suggested retail
price of $24.99 per 750ml bottle. For
more information please visit www.ketelonebotanical.com.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
MEDIA CONTACT
Diageo NA
Michelle Gattenio
Michelle.Gattenio@diageo.com
Bullfrog + Baum
KetelOneVodkaPR@bullfrogandbaum.com
1 Nielsen XAOC and
NABCA
2 Nielsen
+ NABCA Combined for FY21, as of June
2021
View original content to download
multimedia:https://www.prnewswire.com/news-releases/category-leader-ketel-one-botanical-introduces-four-new-television-spots-to-spritz-lovers-nationwide-301410426.html
SOURCE Ketel One Botanical