NEW YORK, Nov. 11, 2021 /PRNewswire/ -- Guinness has long
been a staple of holiday celebrations, helping spread goodwill and
the magic of the season. Now more than ever, Guinness encourages
all to share in the spirit of giving with its reimagined
limited-edition Guinness Gives Back packs.
Inspired by the goodness of the season, $1 ($1,000,000
collectively; purchase does not impact donation) for every Guinness
Gives Back pack produced through December 31st will
benefit United Way and other regional charities across the nation.
Seven regional versions of the pack are available in New York (metro area and New York State), Boston, Chicago,
California, Maryland,
Arizona, and the Pacific
Northwest, in addition to a national pack available in all other
markets.
"We introduced our Guinness Gives Back packs last year to
support communities in need and also bring some holiday spirit back
to the season," said Nikhil Shah,
Guinness Brand Director. "As we head into the 2021 holiday
season, it's clear that there's more work to be done. That's why
not only are we bringing the program back for its second year, but
we upped our commitment to $1 million
and teamed up with even more organizations doing some amazing work
across the country. Our hope is that it'll make getting together
for the holidays again after the last year and half even more
meaningful."
As a brewer that has supported causes including social justice,
economic equality, food scarcity, disaster relief and more,
Guinness is continuing its partnership with several charitable
organizations and also beginning to work with new partners like
United Way, an organization that fights for the health, education,
and financial stability of every person in every community.
"As we head into the holiday season, we know that ongoing needs
in many communities will only become more acute," said Stan Little, Chief Experience Officer, United
Way Worldwide. "United Way is proud to partner with Guinness
Gives Back to support our neighbors in crisis by providing services
and supports including food, shelter and access to medical
care."
While a donation from each Guinness Gives Back America pack
produced will go to United Way, the regional packs will support
local organizations including Feeding New York State, The Greater
Boston Food Bank, the Greater Chicago Food Depository, California
Association of Food Banks, Maryland Food Bank, The Pat Tillman
Foundation, Food Lifeline, The Idaho Foodbank, Oregon Food Bank,
and Second Harvest Inland Northwest.
The Guinness Gives Back packs, each containing eight 14.9-oz.
cans of Guinness Draught Stout with imagery honoring either
specific regions or the entire country, will be available in stores
nationwide for a limited time only. When celebrating the spirit of
the season, remember to always raise a pint responsibly.
Fans 21 and up can follow along as Guinness spreads holiday
cheer this season by using #GuinnessGivesBack and tagging
@GuinnessUS on Instagram, Facebook or Twitter. Guinness will donate
an additional $1 (up to $100,000) collectively* to those same charity
partners for every qualifying post through December 31, 2021**.
*Additional donations made to the charities representing the
Pacific Northwest – Food Lifeline, Idaho Foodbank, Oregon Food
Bank, and 2nd Harvest Inland Northwest – will be distributed
four-ways.
**Posts must be made by 12/31/2021 at 11:59:59
p.m. ET. Only qualifying posts will result in an additional
donation. Visit GuinnessGivesBack.com for full details regarding
the limited-edition pack donation and additional $1 donation, including how donation will be
divided among non-profit entities. Donation made via Fairfield
County's Community Foundation, a donor advised fund.
ABOUT GUINNESS
The Guinness brand was established in 1759, when Arthur Guinness
signed a 9,000 year lease on St.
James's Gate Brewery in Dublin. Brewed using four main ingredients,
water, barley (malted & roasted), hops and yeast, Guinness is
the world's most popular stout. The iconic beer is brewed in 49
countries worldwide and sold in over 150 with almost 9 million
glasses of Guinness enjoyed every day around the world. The most
GUINNESS is sold in Great Britain,
Ireland, USA, Nigeria
and Cameroon. More information can
be found at www.guinness.com.
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
ABOUT UNITED WAY
United Way fights for the health, education, and financial
stability of every person in every community. With global reach and
local impact, we're making life better for 48
million people annually. United Way is the world's largest
privately funded nonprofit, working in 95% of
U.S. communities and 40 countries and territories. That's why we're
the mission of choice for 2.5 million volunteers, 7.7 million
donors and 45,000 corporate partners. In the wake of COVID-19,
we're helping people stay in their homes, stock their pantries, and
protect their lives and livelihoods. And we're working to build
resilient, equitable communities. Learn more at UnitedWay.org.
Follow us: @UnitedWay and #LiveUnited.
MEDIA CONTACTS:
Dave Finn, TAYLOR
(212) 714-5792
dfinn@taylorstrategy.com
Kelly Pepe, DIAGEO
(908) 902-4435
kelly.pepe@diageo.com
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SOURCE Diageo Beer Company USA