NEW YORK, Nov. 12, 2021 /PRNewswire/ -- In celebration
of Ridley Scott's House of
Gucci film, Tanqueray London Dry Gin unveils a campaign
starring its very own classic cocktail: The Tanqueray Martini with
a Twist. MGM's highly anticipated House of Gucci film
directed by Ridley Scott, debuts in
theaters nationally on November 24,
2021. Scott's incredible narrative tells the story of the
world-renowned fashion house, which is perfectly suited for
dazzling cocktail moments, with the pinnacle being a perfect
martini made with Tanqueray London Dry
Gin.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8981951-tanqueray-martini-with-a-twist-house-of-gucci-campaign/
In an enticing first-meeting scene between the film's two main
characters, viewers will be given an up-close look at Maurizio Gucci crafting the perfect Tanqueray
Martini with a Twist, which the glamorous Patrizia Reggiani has ordered to her liking. Her
martini is shaken using Tanqueray London
Dry, served up in a vintage coupe martini glass and
garnished with a simple, yet elegant lemon twist. The scene is
a pivotal moment in the film as it introduces the two protagonists
and their destined love affair to come, brought together with a
simple Tanqueray Martini with a Twist.
Speaking about the upcoming House of Gucci integration,
Christina Choi, SVP of Rum, Tequila
and Gin at Diageo said, "The opportunity to highlight our Tanqueray
Martini in the House of Gucci film was an indisputable
choice! We believe that Tanqueray is a genuine icon, born with a
sense of boldness and flare, and House of Gucci is the
perfect embodiment of this. Enjoying a Tanqueray London Dry Martini with a
Twist has always been at the heart of our brand persona, and
we are truly thrilled that it's featured in the film and hope
people are inspired to mix up their own martinis at home."
In anticipation of Ridley Scott's
House of Gucci premiere later this month, Tanqueray
partnered with Ridley Scott Creative Group and director
Jordan Scott to create a series of
digital spots inspired by the martini integration in the film.
Centered around a woman - portrayed by accomplished dancer,
actress, and musician METTE Narrative - and her journey to
find the perfect Tanqueray martini, the films depict scenes of love
and revenge, both prominent themes in the film's narrative.
The co-promotion of Tanqueray X House of Gucci will
include :15 and :30 second digital vignettes that will be featured
in Vogue, GQ, Entertainment Weekly and on Tanqueray social channels
leading up to the House of Gucci theatrical
release.
"This was an incredibly special project to work on with
Tanqueray in support of the House of Gucci film," commented
Luke Scott, CEO, Ridley Scott
Creative Group. "The scene depicting the Tanqueray Martini with a
Twist in House of Gucci is a key moment of the movie, and we
were delighted to explore this to create content to complement the
film release."
In celebration of the film integration, Tanqueray will be
launching an exciting Tanqueray Martini with a Twist cocktail kit
through CocktailCourier.com later this month. The kit will include
all the ingredients needed to mix-up the signature martini at home,
along with chic barware and a custom House of Gucci
co-branded cocktail tray. Fans of the film will be able to purchase
the kit for delivery direct to their home in the month following
the film premiere so they can sip just like Lady Gucci herself.
To learn more about Tanqueray head to Tanqueray.com and follow
the brand on Instagram, Facebook and YouTube.
House of Gucci is inspired by the shocking true story of
the family empire behind the Italian fashion house of Gucci.
Spanning three decades of love, betrayal, decadence, revenge, and
ultimately murder, we see what a name means, what it's worth, and
how far a family will go for control. Based on the book "The
House of Gucci" by Sara Gay
Forden, the film stars Lady Gaga, Adam Driver, Jared
Leto, Jeremy Irons,
Jack Huston, Salma Hayek and Al
Pacino..
ABOUT TANQUERAY
TANQUERAY London Dry Gin is a dry,
crisp, gin with a rich juniper flavor. Known for its iconic green
bottle and red emblem, TANQUERAY London Dry Gin is one of the
world's most award-winning gins. TANQUERAY London Dry Gin,
TANQUERAY No. TEN Gin, TANQUERAY SEVILLA
ORANGE, TANQUERAY RANGPUR
Gin and TANQUERAY CRAFTED GIN COCKTAILS IN A CAN together create
the renowned portfolio of TANQUERAY. Additional information
about the TANQUERAY brand may be found at
http://www.tanqueray.com.
ABOUT DIAGEO NORTH AMERICA
DIAGEO is a global
leader in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about DIAGEO, their people, brands, and
performance, visit www.diageo.com. Visit DIAGEO'S global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice.
Follow at Twitter and Instagram for news and information about
DIAGEO North America: @Diageo_NA.
ABOUT METRO GOLDWYN MAYER
Metro Goldwyn Mayer (MGM) is
a leading entertainment company focused on the production and
global distribution of film and television content across all
platforms. The company owns one of the world's deepest libraries of
premium film and television content as well as the premium pay
television network EPIX, which is available throughout the U.S. via
cable, satellite, telco, and digital distributors. In addition, MGM
has investments in numerous other television channels, digital
platforms, interactive ventures, and is producing premium
short-form content for distribution. For more information, visit
www.mgm.com.
ABOUT RIDLEY SCOTT CREATIVE GROUP
The Ridley Scott
Creative Group brings together the entertainment industry's
greatest selection of directors, designers, photographers,
illustrators, experiential artists and more - to create stories
that shape the future of entertainment. Their work spans some
of the most culturally transformative and influential creative
across every medium from social to silver-screen and everything in
between. For more information, visit www.ridleyscott.com.
Please Drink Responsibly.
TANQUERAY London Dry Gin. 100% Grain Neutral Spirits. 47.3%
Alc/Vol. Imported by Charles Tanqueray & Co., New York, NY.
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SOURCE Diageo North America