NEW YORK, Nov. 17, 2021 /PRNewswire/ -- Today, Captain
Morgan is announcing its partnership with actor and model
Charles Melton to help prevent
"shotface," a visceral reaction to a not so tasty shot of liquor
that can manifest itself through an awkward wrinkle of the brow, a
twist of the lips and scrunching of the nose. Shotface can happen
to anyone (21+) who has yet to experience a delicious tasting
spirit, but Captain Morgan and Charles
Melton have the solution to eradicate that once and for
all.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8984951-captain-morgan-charles-melton-end-shotface-sliced-apple-spiced-rum/
Reintroducing Captain Morgan Sliced Apple, a fall-inspired
spirit that fuses the flavor of crisp, fresh cut apples with a hint
of ginger and Captain Morgan's classic spiced rum, a combination so
delicious it will alleviate shotface, allowing consumers 21+ to get
Sliced Apple Face instead.
To spread the word, Captain Morgan has teamed up with
Charles Melton; well-versed in the
art of facial expressions, the actor and model will serve as the
voice (and face) of the Captain Morgan Shotface Hotline, a
temporary hotline and resource for consumers looking to ditch their
awkward and unwanted shotface and get Sliced Apple Face
instead.
"I may have an amazing face, but I too have experienced shotface
when tasting less delicious flavored spirits in the past," Melton
said. "I'm proud to be joining Captain Morgan to lend my face and
voice in hopes of introducing Sliced Apple Face, one delicious shot
of Captain Morgan Sliced Apple at a time."
From Nov. 17 through Nov. 21,
persons 21+ can call the Captain Morgan Shotface Hotline toll-free
at 1-888-SHOT-FCE (1-888-742-8323) to hear from Charles Melton, who will explain how to enter to
win a $5 mobile payment that may be
used toward a purchase of Captain Morgan Sliced Apple or
otherwise.**
The mission to end shotface doesn't stop there, though – from
Nov. 22 through the end of 2021
(provided supplies last), consumers 21+ can dial into the hotline
to learn how to take advantage of a rebate offer that will
reimburse qualifying purchases of Captain Morgan Sliced Apple, up
to $10.***
"The overwhelmingly positive response Captain Morgan Sliced
Apple has received thus far has made all of us even more excited to
re-introduce it on a much larger scale," said Sam Salameh, Vice President, Captain Morgan.
"Though we're in the middle of the fall season, the crisp flavors
of apple and ginger along with our signature spiced rum make a shot
of Captain Morgan Sliced Apple delicious enough to be enjoyed all
year round."
Be sure to follow @CaptainMorganUSA on Instagram and
@CaptainMorganUS on Twitter for more information on Captain Morgan
Sliced Apple. Remember, the best way to avoid shotface is to enjoy
Captain Morgan Sliced Apple, responsibly!
**11/17/21 - 11/21/21 Captain
Morgan will give away as Sweepstakes prizes up to $5K via mobile payments, in increments of
$5.00, each day, for a total of
$25K to qualifying winners. NO
PURCHASE NECESSARY. U.S., 21+. Each day ends the earlier of the
receipt of 1K verified entries or
11:59:59 p.m. ET. Subject to Rules on
CaptainMorgan.com.
***Beginning 11/22/21 through
the end of the year (or until funds are depleted), Captain Morgan
will offer a rebate for up to $10.00
via mobile payment for a total of $2K, PURCHASE REQUIRED. U.S., 21+. Available
where legal, while supplies last. Void where prohibited.
Subject to Offer Terms on CaptainMorgan.com.
About Captain Morgan
Captain Morgan is the
number one selling spiced rum and the third largest spirits brand
in the U.S. Captain Morgan encourages everyone 21+ to always spice
things up by bringing the flavor to every occasion. The Captain
Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum,
CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum,
CAPTAIN MORGAN Black Spiced Rum, CAPTAIN MORGAN 100 Proof Spiced
Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced
Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum,
CAPTAIN MORGAN Gingerbread Spiced and CAPTAIN MORGAN Orange Vanilla
Twist. For more information, visit www.CaptainMorgan.com.
About Diageo North America
Diageo is a global
leader in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
MEDIA CONTACTS
Salina Benitez
TAYLOR
sbenitez@taylorstrategy.com
Jazmine Settles
DIAGEO
Jazmine.Settles@diageo.com
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SOURCE Captain Morgan